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Appier AIRIS

Suite CDP by Appier

Summary

AIRIS is the customer data platform in Appier's Data Cloud, used together with the AIQUA personalization and marketing automation product. It tracks web and app behaviour, builds real-time profiles with an ID hierarchy, imports CRM, commerce and warehouse data, and adds predictive scores and analytics for segment activation in AIQUA, BotBonnie and ad platforms. Appier is a Tokyo-listed company with roots in Taiwan whose portfolio is otherwise mostly ad tech; AIRIS was built on Woopra after Appier acquired it in 2022.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 6.6 of 10, #48 of 121 in the rating.

AllCDP Global Index

Full rating
Appier AIRIS: 6.6 of 10, #48 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%5.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%8.1
CommerceProduct catalog, product events, recommendations and search
5%0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Mid-market and Enterprise companies
  • Teams in e-commerce, retail and financial services
  • Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

  • Buyers who need published pricing before a sales call
  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: credits https://docs.airis.appier.com/docs/configure-admin-credit-usage

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

113 connectors listed by the vendor https://www.appier.com/en/products/airis

Ready-made, from our reference list:
ShopifySalesforceHubSpotBigQueryGoogle AdsMeta Ads
Source: https://docs.airis.appier.com/docs/integrations

Integration methods

SDKs
Declared
API
Declared
Warehouse sync
Partly
Reverse ETL
Not documented

Features

As declared by the vendor

Data

8 of 10
Data: Appier AIRIS
Identity resolutiondeterministic: multi-ID hierarchy (Appier ID cookie, email, user ID) merges anonymous and identified profilesSource: https://docs.airis.appier.com/docs/profile-id-system
Declared
Real-time profilesReal-time tracking, identity resolution and profile updatesSource: https://www.appier.com/en/products/airis
Declared
Web eventsAppier Web SDKSource: https://docs.airis.appier.com/docs/tracking-overview
Declared
Mobile app eventsAndroid, iOS, Flutter, React Native SDKsSource: https://docs.airis.appier.com/docs/tracking-overview
Declared
Server-side eventsServer-to-server import APISource: https://docs.airis.appier.com/docs/tracking-overview
Declared
Offline dataData Loader: CSV, databases and third-party connections; scheduled import tasksSource: https://docs.airis.appier.com/docs/data-loader-connections
Declared
Computed attributesMarketer-defined custom attributes describing each customerSource: https://www.appier.com/en/products/airis
Declared
Predictive modelsConversion, campaign engagement and uplift scores; price sensitivity scoring; AutoML predictive attributesSource: https://docs.airis.appier.com/docs/predictions
Declared
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

8 of 9
Activation: Appier AIRIS
Journey orchestrationOwn journeys and campaigns: AIRIS triggers and scheduled batches; omnichannel journeys in AIQUASource: https://www.appier.com/en/products/airis_aiqua
Declared
EmailVia AIQUA (email campaigns)Source: https://www.appier.com/en/products/aiqua
Declared
SMSVia AIQUA (SMS, social messaging); BotBonnie for conversational channelsSource: https://www.appier.com/en/products/aiqua
Declared
PushVia AIQUA (web and app push)Source: https://www.appier.com/en/products/aiqua
Declared
In-app messagesVia AIQUA (on-site pop-ups and native content blocks, Creative Studio)Source: https://www.appier.com/en/products/aiqua
Declared
Google Ads audiencesSegment sync to Google Ads, events to Google AdsSource: https://docs.airis.appier.com/docs/manage-segments-sync-a-segment
Declared
Meta audiencesSegment sync to Meta Ads, Conversions API, Meta PixelSource: https://docs.airis.appier.com/docs/manage-segments-sync-a-segment
Declared
TikTok audiencesBeta: segment sync to TikTok custom audiencesSource: https://docs.airis.appier.com/docs/integrations-tiktok-ads
Partly
LinkedIn audiences
Not documented

Integration methods

3 of 3
Integration methods: Appier AIRIS
SDKsWeb, Android, iOS, Flutter, React NativeSource: https://docs.airis.appier.com/docs/tracking-overview
Declared
APIImport API, API and SDK referenceSource: https://docs.airis.appier.com/
Declared
Warehouse syncBigQuery import via Data Loader; profile report exports to BigQuerySource: https://docs.airis.appier.com/docs/integrations-bigquery
Partly

Security and compliance

4 of 9
Security and compliance: Appier AIRIS
SOC 2 Type II
Not documented
ISO 27001ISO/IEC 27001 and ISO/IEC 27701 (SGS certificates)Source: https://www.appier.com/trust-center-compliance
Declared
GDPRGDPR; IAB TCF vendor (ID 728); SCCs for EU data transfersSource: https://www.appier.com/trust-center-privacy
Declared
CCPA / CPRACPRA complianceSource: https://www.appier.com/trust-center-privacy
Declared
HIPAA
Not documented
SSO
Not documented
SCIM provisioning
Not documented
Audit log
Not documented
Consent managementConsent status from CMPs (e.g. OneTrust) passed to AIRIS for segmentationSource: https://docs.airis.appier.com/docs/consent-management
Declared
Data hosting regions
Not documented

Commerce

0 of 4
Commerce: Appier AIRIS
Product catalog
Not documented
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • 113 connectors
  • Own channels: email, SMS, push and in-app

Cons and what to check

  • Pricing is not published; billing unit: credits
  • SOC 2 Type II: not documented
  • Data hosting regions: not documented
  • SSO: not documented
  • SCIM provisioning: not documented
  • Audit log: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed (the vendor names credits)?
  2. Can you share a current SOC 2 Type II report?
  3. In which regions can our data be hosted?
  4. Do you support SSO and SCIM provisioning, and on which plans?
  5. Can the platform work on top of our data warehouse without copying data?
  6. Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to Appier AIRIS

All suite CDPs

How it differs from alternatives

Compared with Mobio Activation CDP (Global Index 6.2): Appier AIRIS offers ISO 27001, TikTok ad audiences and higher data and architecture and integrations scores; Mobio Activation CDP offers published pricing, a free plan and a higher transparency score.

Compared with CleverTap (Global Index 9.4): Appier AIRIS offers Meta ad audiences; CleverTap offers published pricing, a free trial and higher data and architecture, integrations, security and compliance, transparency and commerce scores.

Compared with Selligent (Global Index 5.8): Appier AIRIS offers ISO 27001, TikTok ad audiences and higher use cases and data and architecture scores; Selligent offers more ready-made connectors and higher integrations and commerce scores.

Alternatives to Appier AIRIS
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Mobio Activation CDPMobio6.2Suite CDPFrom $150/moNot documentedNot documentedEmail, SMS, Push, In-app
CleverTapCleverTap9.4Engagement platformFrom $85/moSOC 2, ISO 27001, HIPAAUS, EU, APAC, OtherEmail, SMS, Push, In-app
SelligentZeta Global5.8Engagement platformContact salesNot documentedNot documentedEmail, SMS, Push, In-app
Bloomreach MarketingBloomreach8.6Engagement platformFrom $60,000/yrSOC 2, ISO 27001US, EU, UK, APAC, OtherEmail, SMS, Push, In-app
RESULResulticks7.9Engagement platformContact salesSOC 2, ISO 27001, HIPAANot documentedEmail, SMS, Push, In-app
Brevo Data PlatformBrevo7.9Engagement platformFrom $9/moISO 27001EUEmail, SMS, Push

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.appier.com/en/about/privacy-policy/

FAQ

What is the AllCDP Global Index of Appier AIRIS?

Appier AIRIS scores 6.6 out of 10 and ranks #48 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Appier AIRIS cost?

Appier AIRIS does not publish prices: pricing is on request from the vendor. Billing unit: credits. Checked Oct 29, 2026.

Is Appier AIRIS SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Appier AIRIS data hosted?

Hosting regions are not documented in public sources.

Does Appier AIRIS work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: BigQuery import via Data Loader; profile report exports to BigQuery.