Optimizely Data Platform
Suite CDP by OptimizelySummary
Optimizely Data Platform (ODP) is the customer data platform inside the Optimizely One suite, built on the former Zaius CDP. It unifies web, app, CRM and offline data into identity-resolved profiles and real-time audiences used by Optimizely Experimentation, CMS and Campaign, and syncs audiences to ad platforms and other tools. It is a suite CDP sold alongside Optimizely's DXP products.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 6.7 of 10, #46 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 7.5 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 6.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 8.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 7.5 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 3.8 |
CommerceProduct catalog, product events, recommendations and search | 5% | 7.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in b2b and e-commerce
- Companies that need EU data hosting
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
7 of 10Identity resolutiondeterministic: high- and low-confidence identifiers (email, cookie, custom IDs) merged into one profileSource: https://docs.optimizely.com/data-platform/docs/overview-of-customer-identity-and-resolution | Declared |
|---|---|
Real-time profilesReal-time audiences on events from the last 28 daysSource: https://docs.optimizely.com/data-platform/docs/build-real-time-audiences-in-odp | Declared |
| Declared | |
| Declared | |
| Declared | |
Offline dataCSV upload; import/export via Amazon S3Source: https://docs.optimizely.com/data-platform/docs/import-data-using-csv | Declared |
Computed attributes | Not documented |
Predictive modelsOrder likelihood and days until next order models; propensity, churn risk, LTVSource: https://docs.optimizely.com/data-platform/docs/manage-predicted-time-to-next-purchase-report | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
4 of 9Journey orchestrationAudiences only, sent to other toolsSource: https://docs.optimizely.com/data-platform/docs/build-real-time-audiences-in-odp | Declared |
|---|---|
EmailEmail campaigns are a legacy feature, not offered to new customersSource: https://docs.optimizely.com/data-platform/docs/understand-campaign-configuration-basics | Not offered |
SMSSMS campaigns are a legacy feature, not offered to new customersSource: https://docs.optimizely.com/data-platform/docs/understand-campaign-configuration-basics | Not offered |
PushPush via ODP Campaigns only for customers onboarded before July 15, 2022Source: https://docs.optimizely.com/data-platform/docs/reactnativesdk-push-notifications | Not offered |
In-app messages | Not documented |
Google Ads audiencesGoogle Audience Sync (Search, YouTube, Gmail)Source: https://docs.optimizely.com/data-platform/docs/integrate-google-audience-sync | Declared |
Meta audiencesFacebook audience sync, dailySource: https://docs.optimizely.com/data-platform/docs/integrate-facebook-segment-sync | Declared |
TikTok audiencesTikTok Audience SyncSource: https://docs.optimizely.com/data-platform/docs/regional-availability-of-integrations-in-odp | Declared |
LinkedIn audiences | Not documented |
Integration methods
2 of 3| Declared | |
APIREST and GraphQL APIsSource: https://docs.optimizely.com/data-platform/api/odp-graphql-and-odp-rest-api-use-cases | Declared |
Warehouse sync | Not documented |
Security and compliance
8 of 9SOC 2 Type IISOC 2 Type 2 attestation listed for ODPSource: https://www.optimizely.com/trust-center/compliance/ | Declared |
|---|---|
ISO 27001Optimizely holds ISO 27001:2022 for CMS, Commerce Connect, Experimentation and Campaign; ODP lists only SOC 2 Type 2Source: https://www.optimizely.com/trust-center/compliance/ | Partly |
GDPRDeletion and opt-out requests processed in ODP (GDPR, CCPA, LGPD)Source: https://docs.optimizely.com/data-platform/docs/process-gdpr-and-ccpa-requests | Declared |
CCPA / CPRACCPA deletion and opt-out requestsSource: https://docs.optimizely.com/data-platform/docs/process-gdpr-and-ccpa-requests | Declared |
HIPAA | Not documented |
SSOVia Opti ID: SAML/OIDC with Okta, Entra ID, Google, PingOneSource: https://docs.optimizely.com/opti-id/docs/overview-of-configuring-your-own-sso-for-opti-id | Declared |
SCIM provisioningVia Opti ID: Entra ID, Okta, PingOneSource: https://docs.optimizely.com/opti-id/docs/overview-of-scim-provisioning-for-opti-id | Declared |
Audit logOpti ID activity log of logins and user changesSource: https://docs.optimizely.com/opti-id/docs/activity-log | Partly |
Consent managementMarketing consent stored per identifier; consent APISource: https://docs.optimizely.com/data-platform/docs/thebasics-consent | Declared |
Data hosting regionsUS, EU, APACSource: https://docs.optimizely.com/data-platform/docs/regional-availability-of-integrations-in-odp | Declared |
Commerce
3 of 4Product catalogProduct data via ecommerce integrations, API, CSVSource: https://docs.optimizely.com/data-platform/docs/integrate-your-ecommerce-data | Declared |
|---|---|
Product eventsProduct views, add/remove from cart, orders, returnsSource: https://docs.optimizely.com/data-platform/docs/integrate-your-ecommerce-data | Declared |
RecommendationsRecommendations API: personal, contextual, best sellersSource: https://docs.optimizely.com/data-platform/api/recommendations-overview | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II declared
- Choice of data hosting regions: US, EU, APAC
Cons and what to check
- Pricing is not published
- ISO 27001: partly (Optimizely holds ISO 27001:2022 for CMS, Commerce Connect, Experimentation and Campaign; ODP lists only SOC 2 Type 2)
- Audit log: partly (Opti ID activity log of logins and user changes)
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can we review the latest SOC 2 Type II report under NDA?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Optimizely Data Platform
All suite CDPsHow it differs from alternatives
Compared with CustomerLabs (Global Index 6.2): Optimizely Data Platform offers SOC 2 Type II and higher use cases, data and architecture, security and compliance and commerce scores; CustomerLabs offers published pricing, a free trial and higher integrations, transparency and activation channels scores.
Compared with LayerFive (Global Index 6.6): Optimizely Data Platform offers US, EU, APAC data hosting, TikTok ad audiences and higher integrations, security and compliance and commerce scores; LayerFive offers published pricing, a free plan and higher data and architecture and transparency scores.
Compared with SAP Engagement Cloud (Global Index 7.0): Optimizely Data Platform offers more ready-made connectors and a higher security and compliance score; SAP Engagement Cloud offers ISO 27001, warehouse-native work and a higher activation channels score.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 CustomerLabsCustomerLabs Inc | 6.2 | Packaged CDP | From $129/mo | HIPAA | US, EU, UK, APAC, Other | None documented |
 LayerFiveLayerFive | 6.6 | Packaged CDP | From $29/mo | SOC 2, ISO 27001 | Not documented | Email, SMS |
 SAP Engagement CloudSAP | 7.0 | Suite CDP | Contact sales | SOC 2, ISO 27001 | EU, US, APAC | Email, SMS, Push, In-app |
 ChordChord Commerce | 6.7 | Packaged CDP | Contact sales | Not documented | US | None documented |
 RaptorRaptor Services A/S (Ibexa) | 5.9 | Packaged CDP | Contact sales | Not documented | Not documented | |
 Zence CDPEasyrewardz | 3.1 | Suite CDP | Contact sales | ISO 27001 | Not documented | Email, SMS, Push |
Availability in Russia (for reference, not part of any rating): no data — No statement found on the vendor site. https://www.optimizely.com/trust-center/
FAQ
What is the AllCDP Global Index of Optimizely Data Platform?
Optimizely Data Platform scores 6.7 out of 10 and ranks #46 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Optimizely Data Platform cost?
Optimizely Data Platform does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Optimizely Data Platform SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II.
Where is Optimizely Data Platform data hosted?
The vendor lists hosting in US, EU and APAC.
Does Optimizely Data Platform work with a data warehouse?
Warehouse-native work is not documented.