SAS Customer Intelligence 360

Suite CDP by SAS

Summary

SAS Customer Intelligence 360 is a SaaS customer engagement platform from SAS with an embedded, composable CDP: identity resolution, unified profiles and audiences built on data in cloud warehouses or on-premises systems. It combines audiences with journey orchestration, real-time decisioning, marketing AI and native email, SMS, web and mobile channels plus ad-platform connectors. It is aimed at large organizations in banking, insurance, telecom, media and retail.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 7.3 of 10, #32 of 121 in the rating.

AllCDP Global Index

Full rating

SAS Customer Intelligence 360: 7.3 of 10, #32 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	9.2
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	7.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	6.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	8.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	8.8
CommerceProduct catalog, product events, recommendations and search	5%	1.3

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Enterprise companies
Teams in financial services, telecom and media
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Small teams: the vendor targets enterprise companies

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

SnowflakeBigQueryRedshiftGoogle AdsMeta AdsLinkedIn Ads

Source: documentation.sas.com

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

8 of 10

Data: SAS Customer Intelligence 360
Identity resolutiondeterministic+probabilistic: identity resolution with real-time identity graph updates and deduplicationSource: sas.com	Declared
Real-time profilesReal-time profile and audience updates, behavior-based journey and decision triggersSource: sas.com	Declared
Web eventsDigital behavior collection via HTML tagging and JavaScript APIsSource: sas.com	Declared
Mobile app eventsMobile SDK for app data collection, push and in-app messagesSource: documentation.sas.com	Declared
Server-side eventsExternal API gateway streams events in and out in real timeSource: sas.com	Declared
Offline dataHybrid architecture: on-premises data sources via on-premises agents, data import and uploadSource: sas.com	Declared
Computed attributes	Not documented
Predictive modelsSAS 360 Marketing AI: propensity, churn prediction and next-best-action templatesSource: sas.com	Declared
Warehouse-native (zero-copy)Audiences built on data in Snowflake, BigQuery and Redshift; only the selected fields are uploaded when the audience runsSource: documentation.sas.com	Partly
Reverse ETL	Not documented

Activation

8 of 9

Activation: SAS Customer Intelligence 360
Journey orchestrationOwn journeys and campaigns: journey orchestration, real-time decisioning and multichannel activity mapsSource: sas.com	Declared
EmailNative email channelSource: sas.com	Declared
SMSSMS channelSource: sas.com	Declared
PushPersonalized push notificationsSource: sas.com	Declared
In-app messagesIn-app messagingSource: sas.com	Declared
Google Ads audiencesBuilt-in Google Ads and Google Display & Video 360 connectorsSource: documentation.sas.com	Declared
Meta audiencesBuilt-in Facebook Ads connectorSource: documentation.sas.com	Declared
TikTok audiences	Not documented
LinkedIn audiencesBuilt-in LinkedIn Ads connectorSource: documentation.sas.com	Declared

Integration methods

3 of 3

Integration methods: SAS Customer Intelligence 360
SDKsJavaScript tag and Events API, mobile SDKSource: sas.com	Declared
APIREST APIs, External API gateway, custom connectors with configurable endpointsSource: documentation.sas.com	Declared
Warehouse syncData connections to Snowflake, Google BigQuery, Amazon Redshift, PostgreSQL, Azure SQLSource: documentation.sas.com	Declared

Security and compliance

8 of 9

Security and compliance: SAS Customer Intelligence 360
SOC 2 Type IISOC 1, SOC 2 and SOC 3 listed among SAS company frameworks; type and scope for CI 360 not statedSource: sas.com	Partly
ISO 27001ISO/IEC 27001:2022, also ISO/IEC 27017 and 27018 (SAS company frameworks; scope per engagement)Source: sas.com	Declared
GDPRSupports GDPR and CCPA requirements through customizable data collection and transfer processesSource: sas.com	Declared
CCPA / CPRASupports CCPA requirementsSource: sas.com	Declared
HIPAAHIPAA listed among SAS company frameworks; applicability to CI 360 not statedSource: sas.com	Partly
SSOFederated single sign-on with customer identity provider (password policies, MFA)Source: documentation.sas.com	Declared
SCIM provisioningSCIM REST API to manage users, groups and rolesSource: documentation.sas.com	Declared
Audit logAuditing of user activity; audit records available via APISource: documentation.sas.com	Declared
Consent management	Not documented
Data hosting regionsUS, EU, APACSource: documentation.sas.com	Declared

Commerce

1 of 4

Commerce: SAS Customer Intelligence 360
Product catalog	Not documented
Product events	Not documented
RecommendationsPersonalized product or content recommendations in mobile push; next-best-offer via decisioningSource: sas.com	Partly
Search	Not documented

Pros, cons and what to check

Pros

Choice of data hosting regions: US, EU, APAC
Own channels: email, SMS, push and in-app

Cons and what to check

Pricing is not published
SOC 2 Type II: partly (SOC 1, SOC 2 and SOC 3 listed among SAS company frameworks; type and scope for CI 360 not stated)

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to SAS Customer Intelligence 360

All suite CDPs

How it differs from alternatives

Compared with Hightouch (Global Index 9.1): SAS Customer Intelligence 360 offers a higher commerce score; Hightouch offers a free plan, SOC 2 Type II, HIPAA and higher data and architecture, integrations, security and compliance, transparency and activation channels scores.

Compared with Treasure AI Intelligent CDP (Global Index 8.5): SAS Customer Intelligence 360 offers a higher commerce score; Treasure AI Intelligent CDP offers SOC 2 Type II, HIPAA, warehouse-native work and higher data and architecture and integrations scores.

Compared with Zeta Marketing Platform (Global Index 7.4): SAS Customer Intelligence 360 offers APAC data hosting, ISO 27001 and a higher security and compliance score; Zeta Marketing Platform offers warehouse-native work, TikTok ad audiences and higher data and architecture, integrations, activation channels and commerce scores.

Alternatives to SAS Customer Intelligence 360
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
HightouchHightouch	9.1	Composable CDP	Free plan; paid plans on request	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
Treasure AI Intelligent CDPTreasure AI	8.5	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
Zeta Marketing PlatformZeta Global	7.4	Engagement platform	Contact sales	Not documented	US, EU	Email, SMS, Push, In-app
LemniskLemnisk	7.4	Composable CDP	Contact sales	ISO 27001	US, APAC	Email, SMS, Push, In-app
MoEngageMoEngage	9.1	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
Insider OneInsider One	8.8	Engagement platform	Contact sales	SOC 2, ISO 27001	Not documented	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): not available — SAS left the Russian market in April 2022 and closed its Moscow office (Interfax). interfax.ru

FAQ

What is the AllCDP Global Index of SAS Customer Intelligence 360?

SAS Customer Intelligence 360 scores 7.3 out of 10 and ranks #32 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does SAS Customer Intelligence 360 cost?

SAS Customer Intelligence 360 does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is SAS Customer Intelligence 360 SOC 2 compliant?

Partly: SOC 1, SOC 2 and SOC 3 listed among SAS company frameworks; type and scope for CI 360 not stated.

Where is SAS Customer Intelligence 360 data hosted?

The vendor lists hosting in US, EU and APAC.

Does SAS Customer Intelligence 360 work with a data warehouse?

Audiences built on data in Snowflake, BigQuery and Redshift; only the selected fields are uploaded when the audience runs.