Selligent

Engagement platform by Zeta Global

Summary

Selligent is an omnichannel marketing automation platform for B2C brands that manages audience data in a star data model and runs journeys across email, SMS, MMS, RCS, WhatsApp, mobile push, in-app and web, with AI product recommendations. It is now part of Zeta Global, which acquired it with Marigold's enterprise software business in 2025, and connects to the Zeta Marketing Platform. Pricing is not published.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 5.8 of 10, #71 of 121 in the rating.

AllCDP Global Index

Full rating
Selligent: 5.8 of 10, #71 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%6.7
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%4.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%9.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%1.9
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%7.5
CommerceProduct catalog, product events, recommendations and search
5%7.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Mid-market and Enterprise companies
  • Teams in financial services, travel and hospitality and media
  • Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

  • Buyers who need published pricing before a sales call
  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

146 connectors listed by the vendor https://developers.meetmarigold.com/engage/integrations/

Ready-made, from our reference list:
ShopifyAdobe Commerce (Magento)SalesforceHubSpotBrazeIterableKlaviyoSnowflakeBigQueryDatabricksRedshiftGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle Analytics
Source: https://products.zetaglobal.com/selligent/EN/Content/Platform_Connectors/PrebuiltConnectors.htm

Integration methods

SDKs
Declared
API
Declared
Warehouse sync
Declared
Reverse ETL
Not documented

Features

As declared by the vendor

Data

5 of 10
Data: Selligent
Identity resolution
Not documented
Real-time profiles
Not documented
Web eventsWeb tracking with first-party cookies on landing pagesSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/Admin%20Configuration/Details/HowWebTrackingWorks.htm
Declared
Mobile app eventsSelligent SDK for iOS and Android with standard and custom eventsSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/Mobile/WhatCanYoudoWithMobile.htm
Declared
Server-side events
Not documented
Offline dataData imports and pre-built source connectors from databases, cloud storage and CRMsSource: https://products.zetaglobal.com/selligent/EN/Content/Platform_Connectors/PrebuiltConnectors.htm
Declared
Computed attributesComputed fields in audience listsSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/Lists/ComputedFields_SupportedFunctions.htm
Declared
Predictive modelsSmart Audiences: top 20% of contacts most likely to engage with given content; predictive analytics in RecommendationsSource: https://products.zetaglobal.com/selligent/EN/Content/Recommendations/SmartAudiences.htm
Declared
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

7 of 9
Activation: Selligent
Journey orchestrationOwn journeys and campaigns: automated multichannel journeys with audience filters, A/B tests and custom channelsSource: https://www.zetaglobal.com/selligent/
Declared
EmailEmail messages and journeysSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/AI/AIInEngage.htm
Declared
SMSSMS, MMS, RCS and WhatsApp channel endpointsSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/Admin%20Configuration/Global-ChannelEndpointsWhatsapp.htm
Declared
PushMobile push notifications via the Selligent SDKSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/Mobile/WhatCanYoudoWithMobile.htm
Declared
In-app messagesIn-app messagesSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/AI/AIInEngage.htm
Declared
Google Ads audiencesGoogle Customer Match audience syncSource: https://products.zetaglobal.com/selligent/EN/Content/IntegrationsHub.htm
Declared
Meta audiencesMeta Custom Audience sync for Facebook and InstagramSource: https://products.zetaglobal.com/selligent/EN/Content/IntegrationsHub.htm
Declared
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

3 of 3
Integration methods: Selligent
SDKsiOS and Android SDKs; JavaScript web trackingSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/Mobile/WhatCanYoudoWithMobile.htm
Declared
APISelligent API references and developer portalSource: https://developers.meetmarigold.com/engage/integrations/
Declared
Warehouse syncBi-directional batch sync with Snowflake; BigQuery, Redshift and Databricks connectorsSource: https://products.zetaglobal.com/selligent/EN/Content/Technical_Documents/SnowflakeConnector.htm
Declared

Security and compliance

4 of 9
Security and compliance: Selligent
SOC 2 Type II
Not documented
ISO 27001
Not documented
GDPRData subject request handling (access, rectification, erasure, restriction)Source: https://products.zetaglobal.com/selligent/EN/Content/GDPR/DSRIntro.htm
Declared
CCPA / CPRAConsumer information management covers CCPA requestsSource: https://products.zetaglobal.com/selligent/EN/Content/GDPR/DSRIntro.htm
Declared
HIPAA
Not documented
SSOSingle sign-on across Selligent modules and through Zeta Login; Loyalty needs a separate loginSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/Interface/SSO.htm
Partly
SCIM provisioning
Not documented
Audit log
Not documented
Consent managementMultichannel opt-out fields per channel endpoint; consent-based email open trackingSource: https://products.zetaglobal.com/selligent/EN/Content/Engage/Admin%20Configuration/Global-ChannelEndpointsWhatsapp.htm
Declared
Data hosting regions
Not documented

Commerce

3 of 4
Commerce: Selligent
Product catalogProduct catalog feed imported daily into RecommendationsSource: https://products.zetaglobal.com/selligent/EN/Content/Recommendations/ProductCatalog.htm
Declared
Product eventsShopify and Adobe Commerce connectors sync customers, products and ordersSource: https://products.zetaglobal.com/selligent/EN/Content/IntegrationsHub.htm
Declared
RecommendationsAI product recommendations (Smart Content) for website and emailSource: https://products.zetaglobal.com/selligent/EN/Content/Recommendations/Introduction.htm
Declared
Search
Not documented

Pros, cons and what to check

Pros

  • 146 connectors
  • Own channels: email, SMS, push and in-app

Cons and what to check

  • Pricing is not published
  • SOC 2 Type II: not documented
  • ISO 27001: not documented
  • Data hosting regions: not documented
  • SSO: partly (Single sign-on across Selligent modules and through Zeta Login; Loyalty needs a separate login)
  • SCIM provisioning: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed?
  2. Can you share a current SOC 2 Type II report?
  3. In which regions can our data be hosted?
  4. Do you support SSO and SCIM provisioning, and on which plans?
  5. Can the platform work on top of our data warehouse without copying data?
  6. Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to Selligent

All engagement platforms

How it differs from alternatives

Compared with Bloomreach Marketing (Global Index 8.6): Selligent offers more ready-made connectors; Bloomreach Marketing offers US, EU, UK, APAC data hosting, SOC 2 Type II, ISO 27001 and higher use cases, data and architecture, security and compliance, activation channels and commerce scores.

Compared with RESUL (Global Index 7.9): Selligent offers more ready-made connectors and higher integrations and commerce scores; RESUL offers SOC 2 Type II, ISO 27001, HIPAA, TikTok and LinkedIn ad audiences and higher use cases, data and architecture, security and compliance and activation channels scores.

Compared with MoEngage (Global Index 9.1): Selligent has no clear advantage in public data; MoEngage offers US, EU, APAC data hosting, SOC 2 Type II, ISO 27001, HIPAA and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Alternatives to Selligent
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Bloomreach MarketingBloomreach8.6Engagement platformFrom $60,000/yrSOC 2, ISO 27001US, EU, UK, APAC, OtherEmail, SMS, Push, In-app
RESULResulticks7.9Engagement platformContact salesSOC 2, ISO 27001, HIPAANot documentedEmail, SMS, Push, In-app
MoEngageMoEngage9.1Engagement platformContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app
Insider OneInsider One8.8Engagement platformContact salesSOC 2, ISO 27001Not documentedEmail, SMS, Push, In-app
NetmeraNetmera5.8Engagement platformContact salesISO 27001Not documentedEmail, SMS, Push, In-app
D·engageD·engage8.6Engagement platformContact salesSOC 2, ISO 27001US, EU, OtherEmail, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.zetaglobal.com/selligent/

FAQ

What is the AllCDP Global Index of Selligent?

Selligent scores 5.8 out of 10 and ranks #71 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Selligent cost?

Selligent does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Selligent SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Selligent data hosted?

Hosting regions are not documented in public sources.

Does Selligent work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Bi-directional batch sync with Snowflake; BigQuery, Redshift and Databricks connectors.