Salesforce Data 360
Suite CDP by SalesforceSummary
Salesforce Data 360 (formerly Data Cloud) is the data platform of the Salesforce suite that ingests, harmonizes and unifies customer data into profiles for segmentation, analytics, AI and activation. It is aimed at enterprises using Salesforce clouds and supports zero-copy federation with external data warehouses. It runs on Salesforce's Hyperforce infrastructure and is priced by consumption credits.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 7.0 of 10, #39 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 6.3 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 10.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 7.5 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 9.4 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 5.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 4.4 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams that keep customer data in a cloud warehouse and want to use it without copying
- Companies that need EU data hosting
Not a fit for
- Buyers who need published pricing before a sales call
Pricing
Billing unit: credits trailhead.salesforce.com
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
200+ connectors listed by the vendor trailhead.salesforce.com
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
9 of 10Identity resolutionIdentity resolution rulesets: match rules with exact, fuzzy and normalized matching; reconciliation rules for unified profilesSource: trailhead.salesforce.com | Declared |
|---|---|
Real-time profilesReal-time layer: 95% of events ingested and activated within about 500 ms (Sub-Second Real-Time Profile); real-time identity resolution, calculated insights and segmentationSource: developer.salesforce.com | Declared |
| Declared | |
| Declared | |
Server-side eventsIngestion API (streaming and bulk), server-to-server real-time ingestionSource: developer.salesforce.com | Declared |
Offline dataBulk ingestion via Ingestion API, Amazon S3 and other connectors; CSV and unstructured dataSource: trailhead.salesforce.com | Declared |
Computed attributesCalculated insights, including real-time calculated insightsSource: developer.salesforce.com | Declared |
Predictive modelsAI Models (formerly Einstein Studio), e.g. churn prediction on federated dataSource: trailhead.salesforce.com | Declared |
Warehouse-native (zero-copy)Zero Copy Data Federation (query and file federation), bidirectional: Snowflake, BigQuery, Databricks, RedshiftSource: trailhead.salesforce.com | Declared |
Reverse ETL | Not documented |
Activation
6 of 9| Declared | |
EmailVia Marketing Cloud as an activation target (separate Salesforce product)Source: trailhead.salesforce.com | Partly |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesGoogle Ads activation connector; requires the Ad Audiences add-on licenseSource: developer.salesforce.com | Add-on |
Meta audiencesMeta activation connector; requires the Ad Audiences add-on licenseSource: developer.salesforce.com | Add-on |
TikTok audiencesTikTok activation connector; requires the Ad Audiences add-on licenseSource: developer.salesforce.com | Add-on |
LinkedIn audiencesLinkedIn activation connector; requires the Ad Audiences add-on licenseSource: developer.salesforce.com | Add-on |
Integration methods
3 of 3| Declared | |
APIIngestion API, Connect REST API (metadata, profile, query, calculated insights), Query APISource: developer.salesforce.com | Declared |
Warehouse syncZero copy in both directions with Snowflake, BigQuery, Databricks, RedshiftSource: trailhead.salesforce.com | Declared |
Security and compliance
9 of 9SOC 2 Type IISOC 1/2/3 audits (Salesforce Hyperforce platform controls inherited by Data 360)Source: architect.salesforce.com | Declared |
|---|---|
ISO 27001ISO 27001, ISO 27017, ISO 27018 audits (Hyperforce platform)Source: architect.salesforce.com | Declared |
| Declared | |
CCPA / CPRAConsent enforcement at activation aligned with CCPA (Do Not Sell / Do Not Share flags)Source: architect.salesforce.com | Declared |
HIPAAArchitecture described as supporting HIPAA mandates; no product-specific attestation foundSource: architect.salesforce.com | Partly |
| Declared | |
SCIM provisioningSCIM provisioning from enterprise identity providersSource: architect.salesforce.com | Declared |
Audit logAudit trails, Event Monitoring, Field Audit Trail; activation events logged with lineageSource: architect.salesforce.com | Declared |
Consent managementConsent flags (Do Not Share, Do Not Sell, Email Opt-Out) enforced before activationSource: architect.salesforce.com | Declared |
| Declared |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II and ISO 27001 declared
- Choice of data hosting regions: US, EU, APAC, Other
- Warehouse-native: Zero Copy Data Federation (query and file federation), bidirectional: Snowflake, BigQuery, Databricks, Redshift
Cons and what to check
- Pricing is not published; billing unit: credits
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names credits)?
- Can we review the latest SOC 2 Type II report under NDA?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Salesforce Data 360
All Salesforce Data 360 alternativesHow it differs from alternatives
Compared with Treasure AI Intelligent CDP (Global Index 8.5): Salesforce Data 360 has no clear advantage in public data; Treasure AI Intelligent CDP offers HIPAA, its own journeys and higher use cases, integrations, transparency and activation channels scores.
Compared with Adobe Real-Time CDP (Global Index 7.3): Salesforce Data 360 offers SOC 2 Type II, ISO 27001, warehouse-native work and a higher security and compliance score; Adobe Real-Time CDP offers UK data hosting, more ready-made connectors and higher integrations, transparency, activation channels and commerce scores. Salesforce Data 360 vs Adobe Real-Time CDP
Compared with Tealium AudienceStream CDP (Global Index 7.3): Salesforce Data 360 offers US, EU, APAC data hosting, own email and a higher security and compliance score; Tealium AudienceStream CDP offers HIPAA, more ready-made connectors and a higher integrations score.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 Adobe Real-Time CDPAdobe | 7.3 | Suite CDP | Contact sales | Not documented | US, UK, EU, APAC, Other | |
 Tealium AudienceStream CDPTealium | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
 Microsoft Dynamics 365 Customer Insights - DataMicrosoft | 7.2 | Suite CDP | From $1,700/mo per tenant | SOC 2, ISO 27001, HIPAA | Not documented | Email, SMS, Push |
 SAP Customer Data PlatformSAP | 6.7 | Suite CDP | From $1.15/mo per capacity unit | SOC 2, ISO 27001 | Not documented | None documented |
 Oracle Unity Data PlatformOracle | 6.1 | Suite CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
Availability in Russia (for reference, not part of any rating): not available — Salesforce said in March 2022 it was exiting its very small number of Russia-based customer relationships and stopping sales; Slack suspended Russian accounts. computerworld.com
FAQ
What is the AllCDP Global Index of Salesforce Data 360?
Salesforce Data 360 scores 7.0 out of 10 and ranks #39 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Salesforce Data 360 cost?
Salesforce Data 360 does not publish prices: pricing is on request from the vendor. Billing unit: credits. Checked Oct 29, 2026.
Is Salesforce Data 360 SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is Salesforce Data 360 data hosted?
The vendor lists hosting in US, EU, APAC and Other.
Does Salesforce Data 360 work with a data warehouse?
Zero Copy Data Federation (query and file federation), bidirectional: Snowflake, BigQuery, Databricks, Redshift.