Salesforce Data 360 alternatives: 6 customer data platforms

The main alternatives to Salesforce Data 360 are Treasure AI Intelligent CDP (Global Index 8.5), Adobe Real-Time CDP (Global Index 7.3) and Tealium AudienceStream CDP (Global Index 7.3), followed by Microsoft Dynamics 365 Customer Insights - Data, SAP Customer Data Platform and Oracle Unity Data Platform. Cheaper to start: Mobio Activation CDP (free plan; paid from $150/mo) and Microsoft Dynamics 365 Customer Insights - Data (from $1,700/mo per tenant). Data checked Oct 29, 2026.

Selected by our editors among platforms most often compared with Salesforce Data 360 and ordered by the AllCDP Global Index. How each one differs is calculated from public vendor data.

  1. Treasure AI Intelligent CDP logoTreasure AI Intelligent CDPTreasure AI8.5Global Index

    Entry price: Contact sales

    How it differs from Salesforce Data 360
    • Different approach: packaged CDP
    • Global Index 8.5 vs 7.0
    • HIPAA declared
    • Own journey orchestration
  2. Adobe Real-Time CDP logoAdobe Real-Time CDPAdobe7.3Global Index

    Entry price: Contact sales

    How it differs from Salesforce Data 360
    • Also a suite CDP
    • Global Index 7.3 vs 7.0
    • Data hosting in UK
    • More ready-made connectors from our reference list: 14 vs 9
  3. Tealium AudienceStream CDP logoTealium AudienceStream CDPTealium7.3Global Index

    Entry price: Contact sales

    How it differs from Salesforce Data 360
    • Different approach: packaged CDP
    • Global Index 7.3 vs 7.0
    • HIPAA declared
    • More ready-made connectors from our reference list: 16 vs 9
  4. Microsoft Dynamics 365 Customer Insights - Data logoMicrosoft Dynamics 365 Customer Insights - DataMicrosoft7.2Global Index

    Entry price: From $1,700/mo per tenant

    How it differs from Salesforce Data 360
    • Also a suite CDP
    • Global Index 7.2 vs 7.0
    • Published pricing, from $1,700/mo per tenant
    • Free trial
  5. SAP Customer Data Platform logoSAP Customer Data PlatformSAP6.7Global Index

    Entry price: From $1.15/mo per capacity unit

    How it differs from Salesforce Data 360
    • Also a suite CDP
    • Global Index 6.7 vs 7.0
    • Published pricing, from $1.15/mo per capacity unit
  6. Oracle Unity Data Platform logoOracle Unity Data PlatformOracle6.1Global Index

    Entry price: Contact sales

    How it differs from Salesforce Data 360
    • Also a suite CDP
    • Global Index 6.1 vs 7.0
    • HIPAA declared

Cheaper alternatives to Salesforce Data 360

Salesforce Data 360: Contact sales. Similar platforms with a lower published entry price or a free plan:

  • Mobio Activation CDP: free plan; paid from $150/mo (billed by MTP)
  • Microsoft Dynamics 365 Customer Insights - Data: from $1,700/mo per tenant (billed by tenant)

Entry prices exclude implementation and usage above plan limits.

FAQ

What is the best alternative to Salesforce Data 360?

Among the main alternatives, Treasure AI Intelligent CDP has the highest AllCDP Global Index: 8.5 vs 7.0 for Salesforce Data 360. The right choice depends on the task: see how each platform differs in the list above.

What is a cheaper alternative to Salesforce Data 360?

Mobio Activation CDP (free plan; paid from $150/mo) and Microsoft Dynamics 365 Customer Insights - Data (from $1,700/mo per tenant). Salesforce Data 360: contact sales. Billing units differ, so compare quotes at your volume.

Is there a free alternative to Salesforce Data 360?

Yes: Mobio Activation CDP has a free plan.

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