Agillic

Engagement platform by Agillic A/S

Summary

Agillic is a Danish marketing automation platform with a built-in customer data platform, used mainly by organisations in the Nordics in retail, finance, media, energy and the non-profit sector. Agillic CDP, also sold stand-alone, unifies imported and behavioural data into profiles with aggregated properties and segments, and the platform runs email, SMS, app push, print, web and paid-media audiences from one interface. All data is hosted in the EU.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 6.5 of 10, #52 of 121 in the rating.

AllCDP Global Index

Full rating

Agillic: 6.5 of 10, #52 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	3.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	7.5
CommerceProduct catalog, product events, recommendations and search	5%	3.8

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in retail, financial services and media
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
Companies that need EU data hosting

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: Annual platform licence plus fees per transaction sent (email, SMS) agillic.com

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

1200 connectors listed by the vendor agillic.com

Ready-made, from our reference list:

Google AdsMeta AdsGoogle AnalyticsZendesk

Source: agillic.com

Integration methods

SDKs: Partly
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Agillic
Identity resolutionImported and behavioural data united into a single customer profile; known and unknown users trackedSource: agillic.com	Declared
Real-time profilesReal-time triggers; consent changes reflected immediately across active flowsSource: agillic.com	Declared
Web eventsSDK registers any browser event; WordPress plugin or tracking scriptSource: agillic.com	Declared
Mobile app events	Not documented
Server-side eventsProfile and event data via API requests or custom endpoints that accept any payloadSource: agillic.com	Declared
Offline dataCSV import; file imports/exports, ETLSource: developers.agillic.com	Declared
Computed attributesBehaviour aggregation into profile properties: event counts, latest values, count per topic, RFM scoreSource: agillic.com	Declared
Predictive modelsSegments enriched with predictive scores (e.g. likelihood to convert); send-time and channel optimisationSource: agillic.com	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

7 of 9

Activation: Agillic
Journey orchestrationOwn journeys and campaigns: email, SMS, app push, print, web pages and forms, point of sale, paid media from one interfaceSource: agillic.com	Declared
EmailProprietary email editor and native delivery; separate servers for transactional emailSource: agillic.com	Declared
SMSInbound and outbound SMS, RCS supportSource: agillic.com	Declared
PushApp push for iOS and AndroidSource: agillic.com	Declared
In-app messagesIn-app messagesSource: agillic.com	Declared
Google Ads audiencesReal-time audience export to GoogleSource: agillic.com	Declared
Meta audiencesReal-time audience export and lookalike audiences on MetaSource: agillic.com	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

2 of 3

Integration methods: Agillic
SDKsWeb tracking SDK (CDP); mobile app SDK deprecated since release 23.0 (January 2023), apps integrate via APIsSource: support.agillic.com	Partly
APIREST APIs (Recipients, One-to-Many, Global Data, Flows, Target group, Export, App Push and others), webhooks, JS extensionsSource: developers.agillic.com	Declared
Warehouse sync	Not documented

Security and compliance

4 of 9

Security and compliance: Agillic
SOC 2 Type II	Not documented
ISO 27001ISMS based on ISO/IEC 27001:2022 controls; data centres are ISO 27001 certified; no Agillic certificate publishedSource: agillic.com	Partly
GDPRGDPR compliance verified annually by an independent ISAE 3000 Type 2 audit (Deloitte); DPA based on Danish DPA templateSource: agillic.com	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit logAll platform activity logged for auditing and kept 120 days; customer-facing access not describedSource: agillic.com	Partly
Consent managementCentral management of permissions and consent status, applied across all campaigns and channelsSource: agillic.com	Declared
Data hosting regionsEUSource: agillic.com	Declared

Commerce

2 of 4

Commerce: Agillic
Product catalogGlobal content catalogues (products, articles) pulled in via recommendation engines or PIM integrations; global data inventorySource: agillic.com	Declared
Product events	Not documented
RecommendationsProduct recommendations through integrations with recommendation engines (e.g. Clerk.io, Relewise)Source: agillic.com	Partly
Search	Not documented

Pros, cons and what to check

Pros

1200 connectors
Own channels: email, SMS, push and in-app

Cons and what to check

Pricing is not published; billing unit: Annual platform licence plus fees per transaction sent (email, SMS)
SOC 2 Type II: not documented
ISO 27001: partly (ISMS based on ISO/IEC 27001:2022 controls; data centres are ISO 27001 certified; no Agillic certificate published)
SSO: not documented
SCIM provisioning: not documented
Audit log: partly (All platform activity logged for auditing and kept 120 days; customer-facing access not described)

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names Annual platform licence plus fees per transaction sent (email, SMS))?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Agillic

All engagement platforms

How it differs from alternatives

Compared with Selligent (Global Index 5.8): Agillic offers EU data hosting and higher use cases and data and architecture scores; Selligent offers more ready-made connectors and higher integrations and commerce scores.

Compared with Netcore (Global Index 8.1): Agillic has no clear advantage in public data; Netcore offers published pricing, US, APAC data hosting and higher integrations, security and compliance, transparency and commerce scores.

Compared with ProCampaign (Global Index 5.4): Agillic offers Google ad audiences and higher data and architecture, integrations and activation channels scores; ProCampaign offers ISO 27001 and a higher commerce score.

Alternatives to Agillic
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
SelligentZeta Global	5.8	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
NetcoreNetcore Cloud Pvt. Ltd.	8.1	Engagement platform	From ₹12,000/mo	ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
ProCampaignConsultix	5.4	Engagement platform	Contact sales	ISO 27001	EU	Email, SMS, Push, In-app
MoEngageMoEngage	9.1	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
BlueshiftBlueshift (part of BlueConic)	9.0	Engagement platform	From $1,250/mo	SOC 2, HIPAA	US, EU	Email, SMS, Push, In-app
Numberly DatalivelyNumberly	4.0	Engagement platform	Contact sales	ISO 27001	Not documented	Email, SMS, Push

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. agillic.com

FAQ

What is the AllCDP Global Index of Agillic?

Agillic scores 6.5 out of 10 and ranks #52 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Agillic cost?

Agillic does not publish prices: pricing is on request from the vendor. Billing unit: Annual platform licence plus fees per transaction sent (email, SMS). Checked Oct 29, 2026.

Is Agillic SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Agillic data hosted?

The vendor lists hosting in EU.

Does Agillic work with a data warehouse?

Warehouse-native work is not documented.