Numberly Datalively
Engagement platform by NumberlySummary
Datalively is the customer data platform module of the Numberly MarTech Platform from the French data marketing company Numberly. It collects first-party web, app, email and media data with a CDP tag, builds people-based profiles and segments, and distributes them to programmatic, social and marketing cloud platforms, while other modules of the platform send email, SMS and push campaigns. It is sold with Numberly's own teams under a 'Software with Service' model.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 4.0 of 10, #108 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.8 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 4.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 1.5 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 2.5 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 5.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 5.6 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in financial services, retail and media
- Marketers who want profiles and messaging (email, SMS and push) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
5 of 10Identity resolutionPeople-based view; segments built on cookies, email or client IDSource: https://numberly.com/en/martechplatform/datalively/ | Declared |
|---|---|
Real-time profiles | Not documented |
Web eventsCDP tag collects first-party browsing data on websites and tracks emails and mediaSource: https://numberly.com/en/product/customer-data-platform/ | Declared |
Mobile app eventsNavigation behaviour in mobile applications collectedSource: https://numberly.com/en/product/customer-data-platform/ | Declared |
Server-side events | Not documented |
Offline dataContact data imported from CSV/TXT files, SFTP deposit or APISource: https://numberly.com/en/martechplatform/contactly/ | Declared |
Computed attributes | Not documented |
Predictive modelsIn-house algorithms and scoring tools, including customer lifetime valueSource: https://numberly.com/en/product/customer-data-platform/ | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
6 of 9Journey orchestrationOwn journeys and campaigns: email, SMS and push campaigns in the MarTech Platform; Datalively distributes segments to DSPs, social and marketing cloudsSource: https://numberly.com/en/product/numberly-martech-platform/ | Declared |
|---|---|
EmailEmail campaigns in the Sendingly module of Numberly MarTech PlatformSource: https://numberly.com/en/martechplatform/sendingly/ | Declared |
SMSSMS campaigns in France and abroad (Sendingly)Source: https://numberly.com/en/martechplatform/sendingly/ | Declared |
PushPush notification campaigns (Sendingly)Source: https://numberly.com/en/martechplatform/sendingly/ | Declared |
In-app messages | Not documented |
Google Ads audiencesSegment distribution to Google DV360 (programmatic display)Source: https://numberly.com/en/martechplatform/datalively/ | Partly |
Meta audiencesSegment distribution to FacebookSource: https://numberly.com/en/martechplatform/datalively/ | Declared |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APIDynamic contact lists fed automatically via API or SFTPSource: https://numberly.com/en/martechplatform/contactly/ | Declared |
Warehouse sync | Not documented |
Security and compliance
3 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001ISO/IEC 27001 (since 2024); also HDS health data hosting certification (France, since 2025)Source: https://numberly.com/en/iso-27001-hds-security/ | Declared |
GDPRGDPR compliance with appointed DPO, privacy by design and by defaultSource: https://numberly.com/en/iso-27001-hds-security/ | Declared |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementContact sheet stores consent and contactability per individual; exclusion from upcoming campaignsSource: https://numberly.com/en/martechplatform/contactly/ | Partly |
Data hosting regions | Not documented |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- Own channels: email, SMS and push
Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
- Audit log: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Numberly Datalively
All engagement platformsHow it differs from alternatives
Compared with Netcore (Global Index 8.1): Numberly Datalively has no clear advantage in public data; Netcore offers published pricing, US, EU, APAC data hosting and higher use cases, data and architecture, integrations, security and compliance, transparency, activation channels and commerce scores.
Compared with Agillic (Global Index 6.5): Numberly Datalively offers ISO 27001; Agillic offers EU data hosting, own in-app messages and higher use cases, data and architecture, integrations, transparency, activation channels and commerce scores.
Compared with Selligent (Global Index 5.8): Numberly Datalively offers ISO 27001; Selligent offers own in-app messages, more ready-made connectors and higher integrations, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 NetcoreNetcore Cloud Pvt. Ltd. | 8.1 | Engagement platform | From ₹12,000/mo | ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 AgillicAgillic A/S | 6.5 | Engagement platform | Contact sales | Not documented | EU | Email, SMS, Push, In-app |
| SelligentZeta Global | 5.8 | Engagement platform | Contact sales | Not documented | Not documented | Email, SMS, Push, In-app |
 Scal-ePolarista Group, S.L. | 5.5 | Engagement platform | Contact sales | Not documented | Not documented | Email, SMS, Push |
 ProCampaignConsultix | 5.4 | Engagement platform | Contact sales | ISO 27001 | EU | Email, SMS, Push, In-app |
 NetmeraNetmera | 5.8 | Engagement platform | Contact sales | ISO 27001 | Not documented | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://numberly.com/en/legal-notices/
FAQ
What is the AllCDP Global Index of Numberly Datalively?
Numberly Datalively scores 4.0 out of 10 and ranks #108 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Numberly Datalively cost?
Numberly Datalively does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Numberly Datalively SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Numberly Datalively data hosted?
Hosting regions are not documented in public sources.
Does Numberly Datalively work with a data warehouse?
Warehouse-native work is not documented.