BlueConic

Packaged CDP by BlueConic

Summary

BlueConic is a customer data platform for B2C brands in retail, e-commerce, CPG and travel, combining real-time profiles, first-party data capture (Experiences by Jebbit) and AI decisioning (Agent Studio). Cross-channel messaging comes from Blueshift, which BlueConic acquired in June 2026 and still sells as a separate product. It is a packaged CDP.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 7.8 of 10, #20 of 121 in the rating.

AllCDP Global Index

Full rating

BlueConic: 7.8 of 10, #20 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	9.2
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	7.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	9.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	7.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	8.8
CommerceProduct catalog, product events, recommendations and search	5%	5.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in retail, e-commerce and travel and hospitality
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
Companies that need EU data hosting

Not a fit for

Buyers who need published pricing before a sales call

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

150 connectors listed by the vendor https://www.blueconic.com/llm-info

Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)SalesforceHubSpotBrazeIterableKlaviyoSnowflakeBigQueryGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsMixpanelZendesk

Source: https://www.blueconic.com/connections

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: BlueConic
Identity resolutiondeterministic: unique identifiers (email, customer ID) and profile merging rulesSource: https://support.blueconic.com/en/articles/247633-unique-identifiers-overview	Declared
Real-time profilesReal-time profile updates and sub-second on-site decisioningSource: https://www.blueconic.com/customer-data-platform	Declared
Web eventsBlueConic JavaScript tag, optional first-party hostnameSource: https://support.blueconic.com/en/articles/247532-placing-the-blueconic-script-on-your-website-pages	Declared
Mobile app eventsBlueConic SDKs for Android and iOS (mobile app channel)Source: https://support.blueconic.com/en/articles/247541-channels-overview	Declared
Server-side events	Not documented
Offline dataProfiles built from web, app and offline behaviorSource: https://www.blueconic.com/news/blueconic-acquires-blueshift-to-give-ai-agents-the-real-time-behavioral-context-they-need-to-decide-and-act	Declared
Computed attributes	Not documented
Predictive modelsAI Workbench (Jupyter notebooks) with prebuilt churn propensity and CLV modelsSource: https://support.blueconic.com/en/articles/247838-ai-workbench-overview	Declared
Warehouse-native (zero-copy)Snowflake Secure Data Sharing (batch import/export up to 6x/day) and Real-Time Sync from SnowflakeSource: https://support.blueconic.com/en/articles/300062-configure-snowflake-secure-data-sharing	Partly
Reverse ETL	Not documented

Activation

9 of 9

Activation: BlueConic
Journey orchestrationOwn journeys and campaigns: multi-step journeys (Blueshift), Growth Plays run by Agent StudioSource: https://www.blueconic.com/blueshift	Declared
EmailVia Blueshift, a separate product owned by BlueConic since June 2026; ESP connectionsSource: https://www.blueconic.com/blueshift	Add-on
SMSVia Blueshift, a separate product owned by BlueConicSource: https://www.blueconic.com/blueshift	Add-on
PushVia Blueshift, a separate product owned by BlueConicSource: https://www.blueconic.com/blueshift	Add-on
In-app messagesVia Blueshift (web, email, push, in-app, SMS), a separate product owned by BlueConicSource: https://www.blueconic.com/news/blueconic-acquires-blueshift-to-give-ai-agents-the-real-time-behavioral-context-they-need-to-decide-and-act	Add-on
Google Ads audiencesGoogle Ads, Google Ad ManagerSource: https://www.blueconic.com/connections	Declared
Meta audiencesFacebook Advertising, InstagramSource: https://www.blueconic.com/connections	Declared
TikTok audiencesTikTokSource: https://www.blueconic.com/connections	Declared
LinkedIn audiencesLinkedInSource: https://www.blueconic.com/connections	Declared

Integration methods

3 of 3

Integration methods: BlueConic
SDKsJavaScript tag; Android, iOS SDKs; universal connections for Android/iOS, Kafka, webhooksSource: https://www.blueconic.com/connections	Declared
APIREST API v2 (OpenAPI, OAuth 2.0): profiles, segments, interactions, audit eventsSource: https://support.blueconic.com/en/articles/248008-overview-blueconic-rest-api	Declared
Warehouse syncSnowflake, Google BigQuery connections (import and export)Source: https://www.blueconic.com/connections	Declared

Security and compliance

7 of 9

Security and compliance: BlueConic
SOC 2 Type IISOC 2 Type 2 (Security, Availability, Confidentiality); report on requestSource: https://www.blueconic.com/trust-center	Declared
ISO 27001	Not documented
GDPRGDPR legislation zone, consent objectives, portability, rectification, erasureSource: https://support.blueconic.com/en/articles/247524-blueconic-data-security-and-privacy-overview	Declared
CCPA / CPRAUS - California (CCPA/CPRA) legislation zoneSource: https://support.blueconic.com/en/articles/247524-blueconic-data-security-and-privacy-overview	Declared
HIPAA	Not documented
SSOSAML-compliant SSOSource: https://www.blueconic.com/trust-center	Declared
SCIM provisioningSCIM 2.0 (Microsoft Entra ID, Okta, OneLogin)Source: https://support.blueconic.com/en/articles/711568-automating-user-access-management-in-blueconic	Declared
Audit logAudit events available via REST API v2Source: https://support.blueconic.com/en/articles/248008-overview-blueconic-rest-api	Declared
Consent managementBuilt-in privacy management: legislation zones, consent objectives, opt-in/opt-outSource: https://support.blueconic.com/en/articles/247524-blueconic-data-security-and-privacy-overview	Declared
Data hosting regionsUS, EU, APACSource: https://support.blueconic.com/en/articles/247524-blueconic-data-security-and-privacy-overview	Declared

Commerce

2 of 4

Commerce: BlueConic
Product catalogProduct Collector connection stores product data in a product storeSource: https://support.blueconic.com/en/articles/247971-set-up-a-product-collector	Declared
Product events	Not documented
RecommendationsProduct and content recommendations engine with selectable algorithmsSource: https://support.blueconic.com/en/articles/247968-personalized-recommendations-overview	Declared
Search	Not documented

Pros, cons and what to check

Pros

SOC 2 Type II declared
Choice of data hosting regions: US, EU, APAC
150 connectors
Own channels: email, SMS, push and in-app

Cons and what to check

Pricing is not published
ISO 27001: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can we review the latest SOC 2 Type II report under NDA?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to BlueConic

All packaged CDPs

How it differs from alternatives

Compared with Treasure AI Intelligent CDP (Global Index 8.5): BlueConic offers a higher commerce score; Treasure AI Intelligent CDP offers ISO 27001, HIPAA, warehouse-native work and higher data and architecture and security and compliance scores.

Compared with Amperity (Global Index 7.4): BlueConic offers SOC 2 Type II, own in-app messages and higher integrations, activation channels and commerce scores; Amperity offers ISO 27001, warehouse-native work and a higher data and architecture score.

Compared with Hightouch (Global Index 9.1): BlueConic offers a higher commerce score; Hightouch offers a free plan, ISO 27001, HIPAA and higher data and architecture, integrations, security and compliance, transparency and activation channels scores.

Alternatives to BlueConic
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Treasure AI Intelligent CDPTreasure AI	8.5	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
AmperityAmperity	7.4	Packaged CDP	Contact sales	ISO 27001	US, EU, APAC, Other	Email, SMS, Push
HightouchHightouch	9.1	Composable CDP	Free plan; paid plans on request	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
MeiroMeiro Pte. Ltd.	8.5	Composable CDP	Contact sales	Not documented	US, EU, UK, APAC, Other	Email, SMS, Push
Insider OneInsider One	8.8	Engagement platform	Contact sales	SOC 2, ISO 27001	Not documented	Email, SMS, Push, In-app
MoEngageMoEngage	9.1	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No public information; offices in Boston and Nijmegen. https://www.blueconic.com/contact

FAQ

What is the AllCDP Global Index of BlueConic?

BlueConic scores 7.8 out of 10 and ranks #20 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does BlueConic cost?

BlueConic does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is BlueConic SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II.

Where is BlueConic data hosted?

The vendor lists hosting in US, EU and APAC.

Does BlueConic work with a data warehouse?

Snowflake Secure Data Sharing (batch import/export up to 6x/day) and Real-Time Sync from Snowflake.