SAP Engagement Cloud

Suite CDP by SAP

Summary

SAP Engagement Cloud, renamed from SAP Emarsys in February 2026, is an omnichannel customer engagement platform for B2C and B2B companies covering email, SMS, mobile and web push, in-app, web personalization, ad audiences, loyalty and AI product recommendations. It is part of SAP's customer experience suite and integrates natively with SAP Commerce Cloud, SAP Customer Data Platform and SAP S/4HANA. An enterprise edition adds governance for multi-brand, multi-region organizations.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 7.0 of 10, #40 of 121 in the rating.

AllCDP Global Index

Full rating

SAP Engagement Cloud: 7.0 of 10, #40 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	7.1
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	7.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	6.3
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	8.8
CommerceProduct catalog, product events, recommendations and search	5%	7.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in retail, e-commerce and b2b
Teams that keep customer data in a cloud warehouse and want to use it without copying
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Buyers who need published pricing before a sales call

Pricing

Billing unit: contacts (blocks of 100,000) sap.com

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)BigQueryGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsZendesk

Source: help.sap.com

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: SAP Engagement Cloud
Identity resolution	Not documented
Real-time profilesReal-time engagement; real-time event sync from SAP Commerce CloudSource: help.sap.com	Declared
Web eventsWeb Extend data collection scripts for website behaviorSource: help.sap.com	Declared
Mobile app eventsSAP Engagement Cloud SDK for Android, iOS, Kotlin Multiplatform and web; Flutter plug-inSource: help.sap.com	Declared
Server-side eventsExternal events and contact data via public APIsSource: help.sap.com	Declared
Offline dataSales data import via CSV over SFTP or WebDAV; offline sales attribution add-onSource: help.sap.com	Declared
Computed attributes	Not documented
Predictive modelsSmart Insight segments based on predicted future behavior; Predict recommendation engineSource: help.sap.com	Declared
Warehouse-native (zero-copy)BigQuery, SAP HANA Cloud: external databases connected through a connection managerSource: help.sap.com	Declared
Reverse ETL	Not documented

Activation

9 of 9

Activation: SAP Engagement Cloud
Journey orchestrationOwn journeys and campaigns: event- and audience-based automation programs and pre-built tactics across channelsSource: help.sap.com	Declared
EmailEmail campaigns with visual or HTML editorSource: help.sap.com	Declared
SMSMarketing and triggered SMS and MMS via supported providers; WhatsApp and Telegram via Chat MessengerSource: help.sap.com	Declared
PushMobile push and web pushSource: help.sap.com	Declared
In-app messagesIn-app messages and inbox (embedded) messagesSource: help.sap.com	Declared
Google Ads audiencesDigital Ads: audience sync and lead import with GoogleSource: help.sap.com	Add-on
Meta audiencesDigital Ads: Facebook and Instagram audiencesSource: help.sap.com	Add-on
TikTok audiencesDigital Ads: TikTok audiencesSource: help.sap.com	Add-on
LinkedIn audiencesDigital Ads: LinkedIn audiences, account-based campaignsSource: help.sap.com	Add-on

Integration methods

3 of 3

Integration methods: SAP Engagement Cloud
SDKsAndroid, iOS, Kotlin Multiplatform, web; Flutter plug-inSource: help.sap.com	Declared
APIPublic API endpoints, API-first architectureSource: sap.com	Declared
Warehouse syncOpen Data export on Google Cloud Platform; BigQuery and SAP HANA Cloud connectionsSource: help.sap.com	Declared

Security and compliance

5 of 9

Security and compliance: SAP Engagement Cloud
SOC 2 Type IISOC 2 Type II report (latest public summary: 2024 H1)Source: help.sap.com	Declared
ISO 27001ISO 27001:2013 and ISO 27018:2014Source: help.sap.com	Declared
GDPRGDPR and data protection guidance for customersSource: help.sap.com	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSOSAML 2.0 SSO with any IdP (SAP Cloud Identity Services, Microsoft Azure, Okta)Source: help.sap.com	Declared
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementConsent and subscription sync with SAP Customer Data Cloud and SAP Customer Data Platform; Shopify tracking only with consentSource: help.sap.com	Declared
Data hosting regionsEU, US, APACSource: sap.com	Declared

Commerce

3 of 4

Commerce: SAP Engagement Cloud
Product catalogProduct data sync from SAP Commerce Cloud, Shopify and Adobe CommerceSource: help.sap.com	Declared
Product eventsWeb Extend tracks website visitor interactions; Shopify web pixel eventsSource: help.sap.com	Declared
RecommendationsPredict: personalized product recommendations across email, mobile and webSource: help.sap.com	Declared
Search	Not documented

Pros, cons and what to check

Pros

SOC 2 Type II and ISO 27001 declared
Choice of data hosting regions: EU, US, APAC
Warehouse-native: BigQuery, SAP HANA Cloud: external databases connected through a connection manager
Own channels: email, SMS, push and in-app

Cons and what to check

Pricing is not published; billing unit: contacts (blocks of 100,000)
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names contacts (blocks of 100,000))?
Can we review the latest SOC 2 Type II report under NDA?
Do you support SSO and SCIM provisioning, and on which plans?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to SAP Engagement Cloud

All suite CDPs

How it differs from alternatives

Compared with Hightouch (Global Index 9.1): SAP Engagement Cloud offers a higher commerce score; Hightouch offers a free plan, HIPAA and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Bloomreach Marketing (Global Index 8.6): SAP Engagement Cloud offers warehouse-native work and LinkedIn ad audiences; Bloomreach Marketing offers UK data hosting, more ready-made connectors and higher use cases, data and architecture, integrations and commerce scores.

Compared with Blueshift (Global Index 9.0): SAP Engagement Cloud offers APAC data hosting and ISO 27001; Blueshift offers published pricing, HIPAA and higher use cases, data and architecture, integrations, security and compliance, transparency and activation channels scores.

Alternatives to SAP Engagement Cloud
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
HightouchHightouch	9.1	Composable CDP	Free plan; paid plans on request	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
BlueshiftBlueshift (part of BlueConic)	9.0	Engagement platform	From $1,250/mo	SOC 2, HIPAA	US, EU	Email, SMS, Push, In-app
BlueConicBlueConic	7.8	Packaged CDP	Contact sales	SOC 2	US, EU, APAC	Email, SMS, Push, In-app
SAS Customer Intelligence 360SAS	7.3	Suite CDP	Contact sales	ISO 27001	US, EU, APAC	Email, SMS, Push, In-app
Appier AIRISAppier	6.6	Suite CDP	Contact sales	ISO 27001	Not documented	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): not available — SAP paused all sales in Russia in March 2022 and in April 2022 announced its exit, shutting down cloud operations and ending on-premise support. theregister.com

FAQ

What is the AllCDP Global Index of SAP Engagement Cloud?

SAP Engagement Cloud scores 7.0 out of 10 and ranks #40 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does SAP Engagement Cloud cost?

SAP Engagement Cloud does not publish prices: pricing is on request from the vendor. Billing unit: contacts (blocks of 100,000). Checked Oct 29, 2026.

Is SAP Engagement Cloud SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is SAP Engagement Cloud data hosted?

The vendor lists hosting in EU, US and APAC.

Does SAP Engagement Cloud work with a data warehouse?

BigQuery, SAP HANA Cloud: external databases connected through a connection manager.