
Manago AI
Engagement platform by Manago AI (Benhauer sp. z o.o.)Summary
Manago AI, formerly SALESmanago, is a customer engagement platform from Poland that combines a customer data platform, marketing automation and email, SMS, WhatsApp, push and web channels, with agentic AI features. It is built mainly for e-commerce marketing teams in Europe and hosted in the EU. Pricing is published and based on active contacts.
Entry price: From €213/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 7.8 of 10, #22 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 9.6 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 8.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 7.5 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 3.1 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 10.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 8.4 |
CommerceProduct catalog, product events, recommendations and search | 5% | 6.9 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in e-commerce
- Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
- Companies that need EU data hosting
Not a fit for
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
Billing unit: contacts https://manago.ai/pricing
| Plan | Price | What is included |
|---|---|---|
| Manago AI platform, 3,000 active contacts, 1-year contract | €213/mo | Calculator default; $241 in USD; unlimited email and web push; price grows per additional 1,000 active contacts; one-off onboarding fee extra https://manago.ai/pricing |
| Manago AI platform, 3,000 active contacts, monthly contract | €256/mo | $290 in USD; 2- and 3-year contracts discounted (3-year: €181/month) https://manago.ai/pricing |
| Agentic AI Boost · add-on | €30/mo | 3x AI usage; Starter (1x) included free in every licence https://manago.ai/pricing |
| Agentic AI Power · add-on | €99/mo | 10x AI usage; Flex (15x+) is custom https://manago.ai/pricing |
- Public pricing
- Yes
- Free plan
- Not documented
- Free trial
- Free trial; duration not stated
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
8 of 10Identity resolutiondeterministic: email as primary identifier; anonymous cookie history linked on sign-upSource: https://manago.ai/customer-data-platform | Declared |
|---|---|
Real-time profilesReal-time segmentation and omnichannel orchestrationSource: https://manago.ai/pricing | Declared |
Web eventsMonitoring code (JavaScript) and anonymous visitor trackingSource: https://manago.ai/customer-data-platform | Declared |
| Declared | |
| Declared | |
Offline dataCSV imports and API sync of transactional dataSource: https://manago.ai/customer-data-platform | Declared |
Computed attributesRFM analysis, contact scoring, AI transactional segmentsSource: https://manago.ai/pricing | Declared |
Predictive modelsPurchase intent, churn probability, customer lifetime valueSource: https://manago.ai/customer-data-platform | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
8 of 9Journey orchestrationOwn journeys and campaigns: visual workflow builder, multi-step omnichannel journeysSource: https://manago.ai/pricing | Declared |
|---|---|
| Declared | |
SMSBuilt-in SMS gateway (60+ countries, usage-based); WhatsApp priced per conversationSource: https://manago.ai/pricing | Declared |
| Declared | |
| Add-on | |
| Declared | |
| Declared | |
| Declared | |
LinkedIn audiences | Not documented |
Integration methods
3 of 3| Declared | |
| Declared | |
| Declared |
Security and compliance
4 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001Data center provider holds ISO/IEC 27001, 27017, 27018, 9001; no own certification statedSource: https://manago.ai/gdpr | Partly |
| Declared | |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
| Declared | |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementConsent records with content, date and history; opt-in/opt-out per channelSource: https://manago.ai/gdpr | Declared |
| Declared |
Commerce
3 of 4Product catalogProduct catalogue synchronisation via XML feed and APISource: https://manago.ai/pricing | Declared |
|---|---|
Product eventsViews, carts, wishlists, back-in-stock and price-drop requests, purchasesSource: https://manago.ai/ | Declared |
| Add-on | |
Search | Not documented |
Pros, cons and what to check
Pros
- Pricing is published on the vendor site
- Free trial: Free trial; duration not stated
- Own channels: email, SMS, push and in-app
Cons and what to check
- SOC 2 Type II: not documented
- ISO 27001: partly (Data center provider holds ISO/IEC 27001, 27017, 27018, 9001; no own certification stated)
- SCIM provisioning: not documented
- Audit log: not documented
Questions to ask the vendor
- Which limits apply on our plan, and what does the next tier cost?
- Can you share a current SOC 2 Type II report?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Manago AI
All engagement platformsHow it differs from alternatives
Compared with Klaviyo (Global Index 8.7): Manago AI offers a free trial and a higher commerce score; Klaviyo offers a free plan, US data hosting and higher integrations and security and compliance scores.
Compared with Netcore (Global Index 8.1): Manago AI offers a free trial, TikTok ad audiences and a higher activation channels score; Netcore offers US, APAC data hosting, ISO 27001, HIPAA and higher integrations and security and compliance scores.
Compared with CleverTap (Global Index 9.4): Manago AI offers Meta ad audiences; CleverTap offers US, APAC data hosting, SOC 2 Type II, ISO 27001, HIPAA and higher data and architecture, integrations and security and compliance scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
KlaviyoKlaviyo | 8.7 | Engagement platform | From $20/mo | SOC 2, ISO 27001 | US, EU | Email, SMS, Push, In-app |
NetcoreNetcore Cloud Pvt. Ltd. | 8.1 | Engagement platform | From ₹12,000/mo | ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
CleverTapCleverTap | 9.4 | Engagement platform | From $85/mo | SOC 2, ISO 27001, HIPAA | US, EU, APAC, Other | Email, SMS, Push, In-app |
D·engageD·engage | 8.6 | Engagement platform | Contact sales | SOC 2, ISO 27001 | US, EU, Other | Email, SMS, Push, In-app |
Voyado Customer EngagementVoyado | 7.1 | Engagement platform | Contact sales | ISO 27001 | EU | Email, SMS, Push |
| 7.0 | Engagement platform | Contact sales | ISO 27001 | EU | Email, SMS, Push |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia; the terms' sanctions clause names Crimea, Cuba, Iran, North Korea and Syria. https://manago.ai/terms
FAQ
What is the AllCDP Global Index of Manago AI?
Manago AI scores 7.8 out of 10 and ranks #22 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Manago AI cost?
Entry price is €213/mo (Manago AI platform, 3,000 active contacts, 1-year contract). Billing unit: contacts. Checked Oct 29, 2026.
Is Manago AI SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Manago AI data hosted?
The vendor lists hosting in EU.
Does Manago AI work with a data warehouse?
Warehouse-native work is not documented. Warehouse sync: Google BigQuery integration.




