Ometria
Engagement platform by OmetriaSummary
Ometria is a customer data and experience platform (CDXP) built for retail brands. It combines a retail customer data platform (data ingestion, single customer view, identity resolution, predictive insights) with cross-channel orchestration and delivery across email, SMS, mobile push, website, paid social audiences and direct mail. Pricing is not published.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 7.0 of 10, #38 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 9.2 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 6.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 7.5 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 5.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 7.5 |
CommerceProduct catalog, product events, recommendations and search | 5% | 8.8 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Enterprise companies
- Teams in retail and e-commerce
- Marketers who want profiles and messaging (email, SMS and push) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Small teams: the vendor targets enterprise companies
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Partly
- Reverse ETL
- Not documented
Features
As declared by the vendorData
7 of 10Identity resolutiondeterministic: profiles consolidated across email, mobile number and cookie identifiers, including anonymous visitors; merge-profiles APISource: https://ometria.com/use-cases/data-consolidation-and-insight | Declared |
|---|---|
Real-time profilesReal-time customer profiles and real-time audiencesSource: https://ometria.com/use-cases/data-consolidation-and-insight | Declared |
Web eventsJavaScript tracker, Google Tag ManagerSource: https://docs.ometria.com/docs/javascript-tracker | Declared |
Mobile app eventsAndroid, iOS and React Native SDKsSource: https://support.ometria.com/hc/en-gb/articles/360018589998-How-to-integrate-your-mobile-app-with-Ometria | Declared |
Server-side eventsData API (push endpoint for contacts, orders, products, custom events)Source: https://docs.ometria.com/docs/ometria-data-api-introduction | Declared |
Offline dataPOS, loyalty, ERP and store data ingestion; CSV upload and SFTPSource: https://ometria.com/use-cases/data-ingestion | Declared |
Computed attributes | Not documented |
Predictive modelsNext order date, VIP potential and other predictive insights (Architect AI)Source: https://ometria.com/use-cases/data-consolidation-and-insight | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
7 of 9Journey orchestrationOwn journeys and campaigns: cross-channel journey builder, broadcast and automation campaigns across email, SMS, push, website, direct mailSource: https://ometria.com/solution | Declared |
|---|---|
| Declared | |
SMSOmetria SMS and MMS; SMS via Attentive integrationSource: https://support.ometria.com/hc/en-gb/categories/18416543292317-Sending-text-messages | Declared |
| Declared | |
In-app messages | Not documented |
Google Ads audiencesSegment sync to Google Ads Customer MatchSource: https://support.ometria.com/hc/en-gb/articles/360011199097-Setting-up-a-Google-Ads-sync | Declared |
Meta audiencesSegment sync to Facebook Custom Audiences; lookalikesSource: https://support.ometria.com/hc/en-gb/articles/360011377598-Setting-up-a-Facebook-sync | Declared |
TikTok audiencesSegment sync to TikTok audiencesSource: https://support.ometria.com/hc/en-gb/articles/20731658365853-Setting-up-a-TikTok-sync | Declared |
LinkedIn audiences | Not documented |
Integration methods
3 of 3SDKsJavaScript tracker; Android, iOS, React Native SDKsSource: https://support.ometria.com/hc/en-gb/articles/360018589998-How-to-integrate-your-mobile-app-with-Ometria | Declared |
|---|---|
APIREST Data API (contacts, orders, products, custom events), Transactional email API, GDPR anonymisation and merge-profiles endpointsSource: https://docs.ometria.com/docs/ometria-data-api-introduction | Declared |
Warehouse syncCustomised data exports to Snowflake (native data sharing), Databricks, Google Cloud Storage, Azure, S3, SFTP; Snowflake export by arrangementSource: https://support.ometria.com/hc/en-gb/articles/34196728651293-Create-an-Snowflake-connection-for-custom-exports | Partly |
Security and compliance
6 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001ISO/IEC 27001 and ISO 27701 certification (UKAS-accredited body)Source: https://ometria.com/security-at-ometria | Declared |
| Declared | |
| Declared | |
HIPAA | Not documented |
SSOSAML SSO (Google, Microsoft Entra, Okta, Ping Identity), set up on requestSource: https://support.ometria.com/hc/en-gb/articles/18536814533277-Logging-into-Ometria-with-single-sign-on-SSO | Declared |
SCIM provisioning | Not documented |
Audit logAudit log (including SSO and data export activity)Source: https://support.ometria.com/hc/en-gb/articles/33659881229341-Data-exports-in-the-audit-log | Declared |
Consent managementSingle source of truth for marketing consent and opt-ins across channelsSource: https://ometria.com/use-cases/data-consolidation-and-insight | Declared |
| Declared |
Commerce
4 of 4Product catalogProducts, listings and variants via Data API and e-commerce integrationsSource: https://docs.ometria.com/docs/ometria-data-api-introduction | Declared |
|---|---|
Product eventsProduct views, add-to-basket and transactions via JavaScript trackerSource: https://docs.ometria.com/docs/javascript-tracker | Declared |
RecommendationsProduct recommendations in CXP featuresSource: https://support.ometria.com/hc/en-gb/articles/29164889019293-CDP-and-CXP-features | Declared |
SearchOnsite autocomplete (type-ahead search terms) in website personalisationSource: https://docs.ometria.com/docs/autocomplete-api | Partly |
Pros, cons and what to check
Pros
- Own channels: email, SMS and push
Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Ometria
All engagement platformsHow it differs from alternatives
Compared with Klaviyo (Global Index 8.7): Ometria offers a higher commerce score; Klaviyo offers published pricing, a free plan and higher data and architecture, integrations, security and compliance, transparency and activation channels scores.
Compared with Voyado Customer Engagement (Global Index 7.1): Ometria offers more ready-made connectors and higher integrations and security and compliance scores; Voyado Customer Engagement offers higher data and architecture and commerce scores.
Compared with Brevo Data Platform (Global Index 7.9): Ometria offers TikTok ad audiences and higher activation channels and commerce scores; Brevo Data Platform offers published pricing, a free plan and higher data and architecture and transparency scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 KlaviyoKlaviyo | 8.7 | Engagement platform | From $20/mo | SOC 2, ISO 27001 | US, EU | Email, SMS, Push, In-app |
 Voyado Customer EngagementVoyado | 7.1 | Engagement platform | Contact sales | ISO 27001 | EU | Email, SMS, Push |
 Brevo Data PlatformBrevo | 7.9 | Engagement platform | From $9/mo | ISO 27001 | EU | Email, SMS, Push |
 SplioSplio SAS | 6.8 | Engagement platform | Contact sales | Not documented | EU | Email, SMS, Push |
 MoEngageMoEngage | 9.1 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 Bloomreach MarketingBloomreach | 8.6 | Engagement platform | From $60,000/yr | SOC 2, ISO 27001 | US, EU, UK, APAC, Other | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://ometria.com/terms-of-service-v7-1
FAQ
What is the AllCDP Global Index of Ometria?
Ometria scores 7.0 out of 10 and ranks #38 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Ometria cost?
Ometria does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Ometria SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Ometria data hosted?
The vendor lists hosting in EU.
Does Ometria work with a data warehouse?
Warehouse-native work is not documented. Warehouse sync: Customised data exports to Snowflake (native data sharing), Databricks, Google Cloud Storage, Azure, S3, SFTP; Snowflake export by arrangement.