Voyado Customer Engagement

Engagement platform by Voyado

Summary

Voyado Customer Engagement is a customer data and engagement platform for retailers, combining unified customer profiles, native loyalty, marketing automation and channels such as email, SMS, app push, onsite messaging and digital wallet. It is aimed at mid-market and enterprise retailers, mainly in Europe, and shares a data layer with Voyado Product Discovery (search and recommendations). Pricing is a fixed platform fee plus usage and is not published.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 7.1 of 10, #37 of 121 in the rating.

AllCDP Global Index

Full rating

Voyado Customer Engagement: 7.1 of 10, #37 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	4.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	3.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	6.9
CommerceProduct catalog, product events, recommendations and search	5%	10.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Mid-market and Enterprise companies
Teams in retail and e-commerce
Marketers who want profiles and messaging (email, SMS and push) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: Fixed platform fee plus volume-based fee for email, SMS and other channels https://voyado.com/pricing/

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)BigCommerceGoogle AdsMeta AdsTikTok Ads

Source: https://partner-integrations.voyado.com/llms.txt

Integration methods

SDKs: Not documented
API: Declared
Warehouse sync: Partly
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Voyado Customer Engagement
Identity resolutiondeterministic: contact ID, email link parameter, login/soft identification; anonymous web activity linked retroactively once identifiedSource: https://developer.voyado.com/docs/tracking/identification-and-cookies	Declared
Real-time profilesSegments update with new data in real timeSource: https://voyado.com/products/customer-loyalty-platform/customer-data-platform/	Declared
Web eventsTracking script: product views, cart and checkout changesSource: https://developer.voyado.com/docs/tracking/web-activity-tracking	Declared
Mobile app events	Not documented
Server-side eventsREST API v3 for contacts, transactions, orders, loyaltySource: https://developer.voyado.com/docs/introduction/about	Declared
Offline dataIn-store purchases via POS integration APIs; FTP file imports of contacts, transactions, historical dataSource: https://help.engage.voyado.com/hc/en-gb/articles/17252933485084-Voyado-Customer-Engagement-functional-specification	Declared
Computed attributesRFM scoringSource: https://help.engage.voyado.com/hc/en-gb/articles/17252933485084-Voyado-Customer-Engagement-functional-specification	Declared
Predictive modelsAI-enabled predictive churn and CLV scoring; product affinity (Extended AI add-on)Source: https://help.engage.voyado.com/hc/en-gb/articles/17252933485084-Voyado-Customer-Engagement-functional-specification	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

7 of 9

Activation: Voyado Customer Engagement
Journey orchestrationOwn journeys and campaigns: marketing automation with native and external triggers across email, SMS, push, onsite and walletSource: https://help.engage.voyado.com/hc/en-gb/articles/17252933485084-Voyado-Customer-Engagement-functional-specification	Declared
EmailMarketing and transactional email, drag-and-drop editor, A/B testingSource: https://help.engage.voyado.com/hc/en-gb/articles/17252933485084-Voyado-Customer-Engagement-functional-specification	Declared
SMSMarketing and transactional SMS; RCSSource: https://voyado.com/products/customer-loyalty-platform/	Declared
PushApp Push API (APNs, FCM); wallet pass push notifications (Digital Wallet add-on)Source: https://developer.voyado.com/docs/app-push/app-push	Declared
In-app messages	Not documented
Google Ads audiencesDynamic segment exports to Google Customer Match (Online ads add-on)Source: https://help.engage.voyado.com/hc/en-gb/articles/17252933485084-Voyado-Customer-Engagement-functional-specification	Add-on
Meta audiencesDynamic segment exports to Meta Custom Audiences (Online ads add-on)Source: https://help.engage.voyado.com/hc/en-gb/articles/17252933485084-Voyado-Customer-Engagement-functional-specification	Add-on
TikTok audiencesSegment sync to TikTok Custom AudiencesSource: https://help.engage.voyado.com/hc/en-gb/articles/20042797603612-Synchronizing-with-TikTok-custom-audience	Declared
LinkedIn audiences	Not documented

Integration methods

2 of 3

Integration methods: Voyado Customer Engagement
SDKs	Not documented
APIREST API v3, webhooksSource: https://developer.voyado.com/llms.txt	Declared
Warehouse syncDelta Sharing data products (near real-time; analytical products for a fee) and nightly BI Export CSV via FTPSource: https://developer.voyado.com/docs/data-access/overview	Partly

Security and compliance

4 of 9

Security and compliance: Voyado Customer Engagement
SOC 2 Type II	Not documented
ISO 27001ISO 27001 certified ISMSSource: https://help.engage.voyado.com/hc/en-gb/articles/17253820455452-GDPR-FAQ	Declared
GDPRGDPR built in; consent management and data extracts for GDPR complianceSource: https://voyado.com/about-voyado/	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSOEnterprise SAML SSO via customer IdP (e.g. Microsoft Entra ID); MFASource: https://help.engage.voyado.com/hc/en-gb/articles/20106240737564-Enterprise-Single-Sign-On-SSO	Declared
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementPer-contact consents (yes / no / not set) in the contact data modelSource: https://developer.voyado.com/docs/setup/consents	Declared
Data hosting regionsEUSource: https://help.engage.voyado.com/hc/en-gb/articles/17253837828124-Data-transfer-impact-assessment	Declared

Commerce

4 of 4

Commerce: Voyado Customer Engagement
Product catalogProduct feeds and article registerSource: https://developer.voyado.com/docs/setup/product-feeds	Declared
Product eventsProduct views, cart and checkout eventsSource: https://developer.voyado.com/docs/tracking/web-activity-tracking	Declared
RecommendationsAI recommendations in Voyado Product Discovery (separate product); dynamic product suggestions in Customer EngagementSource: https://voyado.com/pricing/	Declared
SearchSite search in Voyado Product Discovery (separate product)Source: https://voyado.com/pricing/	Declared

Pros, cons and what to check

Pros

Own channels: email, SMS and push

Cons and what to check

Pricing is not published; billing unit: Fixed platform fee plus volume-based fee for email, SMS and other channels
SOC 2 Type II: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names Fixed platform fee plus volume-based fee for email, SMS and other channels)?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Voyado Customer Engagement

All engagement platforms

How it differs from alternatives

Compared with Splio (Global Index 6.8): Voyado Customer Engagement offers ISO 27001 and higher security and compliance and commerce scores; Splio offers a higher integrations score.

Compared with Brevo Data Platform (Global Index 7.9): Voyado Customer Engagement offers TikTok ad audiences and a higher commerce score; Brevo Data Platform offers published pricing, a free plan and higher integrations, security and compliance and transparency scores.

Compared with Custobar (Global Index 6.0): Voyado Customer Engagement offers ISO 27001, TikTok ad audiences and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores; Custobar offers published pricing and a higher transparency score.

Alternatives to Voyado Customer Engagement
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
SplioSplio SAS	6.8	Engagement platform	Contact sales	Not documented	EU	Email, SMS, Push
Brevo Data PlatformBrevo	7.9	Engagement platform	From $9/mo	ISO 27001	EU	Email, SMS, Push
CustobarCustobar	6.0	Engagement platform	From €548/mo	Not documented	EU	Email, SMS, Push
Mapp Marketing CloudMapp	7.4	Engagement platform	From $3,050/mo	ISO 27001	EU	Email, SMS, Push, In-app
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://voyado.com/legal/

FAQ

What is the AllCDP Global Index of Voyado Customer Engagement?

Voyado Customer Engagement scores 7.1 out of 10 and ranks #37 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Voyado Customer Engagement cost?

Voyado Customer Engagement does not publish prices: pricing is on request from the vendor. Billing unit: Fixed platform fee plus volume-based fee for email, SMS and other channels. Checked Oct 29, 2026.

Is Voyado Customer Engagement SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Voyado Customer Engagement data hosted?

The vendor lists hosting in EU.

Does Voyado Customer Engagement work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Delta Sharing data products (near real-time; analytical products for a fee) and nightly BI Export CSV via FTP.