Mapp Marketing Cloud

Engagement platform by Mapp

Summary

Mapp Marketing Cloud combines a customer data platform, digital analytics (Mapp Intelligence) and cross-channel marketing automation (Mapp Engage) for email, SMS, push, in-app and web personalization, aimed at mid-sized and large retail brands. Mapp also offers Mapp Fashion, an AI product data enrichment, search and recommendation product for fashion retailers. Packages start at published annual-billed monthly prices.

Entry price: From $3,050/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 7.4 of 10, #28 of 121 in the rating.

AllCDP Global Index

Full rating

Mapp Marketing Cloud: 7.4 of 10, #28 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	4.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	5.0
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	9.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	6.3
CommerceProduct catalog, product events, recommendations and search	5%	10.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Mid-market and Enterprise companies
Teams in retail and e-commerce
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: Database size (contactable records) and unique monthly visitors https://mapp.com/mapp-marketing-cloud-pricing/

Mapp Marketing Cloud plans, checked Oct 29, 2026
Plan	Price	What is included
Essential	$3,050/mo	Starting price, billed annually; email and SMS automation, CDP, web personalization and overlays, product recommendations https://mapp.com/mapp-marketing-cloud-pricing/
Professional	$3,600/mo	Starting price, billed annually; adds full AI Assistant, web and mobile analytics, forecasting and anomaly detection, RFM modelling https://mapp.com/mapp-marketing-cloud-pricing/
Custom	Contact sales	Bespoke quote; adds web and mobile push, in-app messaging, flexible data model, data streams https://mapp.com/mapp-marketing-cloud-pricing/

Public pricing: Yes
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)Google AdsMeta Ads

Source: https://docs.mapp.com/docs/engage-integrations

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

8 of 10

Data: Mapp Marketing Cloud
Identity resolutiondeterministic: contact ID, email and mobile number as unique identifiers; external ID and custom attributes for matchingSource: https://docs.mapp.com/docs/user-identifiers-in-mapp-connect	Declared
Real-time profilesReal-time first-party behavioral and transactional data collectionSource: https://mapp.com/customer-data-platform/	Declared
Web eventsTracking pixel, tag management and Web SDKSource: https://mapp.com/customer-data-platform/	Declared
Mobile app eventsMobile SDKs for iOS, Android, React Native and FlutterSource: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
Server-side eventsMapp Connect and REST APISource: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
Offline dataSFTP imports; POS, CRM and loyalty data unificationSource: https://mapp.com/customer-data-platform/	Declared
Computed attributesRFM modelling (Professional package)Source: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
Predictive modelsConversion probability, churn probability, next basket value and predicted CLVSource: https://docs.mapp.com/docs/mapp-ai-assistant-predictions	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

6 of 9

Activation: Mapp Marketing Cloud
Journey orchestrationOwn journeys and campaigns: automation workflows (Whiteboard) across email, SMS, push and webSource: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
EmailMarketing and transactional emailSource: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
SMSInbound and outbound SMS, short codes and long numbersSource: https://mapp.com/multichannel-marketing-experiences/mobile-marketing/	Declared
PushWeb push and mobile push (Custom package)Source: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
In-app messagesIn-app messages (Custom package)Source: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
Google Ads audiences	Not documented
Meta audiencesFacebook Custom Audiences and Meta Pixel retargeting triggered by Marketing AutomationSource: https://docs.mapp.com/docs/facebook-custom-audiences-with-marketing-automation	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

2 of 3

Integration methods: Mapp Marketing Cloud
SDKsWeb SDK; iOS, Android, React Native, FlutterSource: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
APIMapp Engage REST API, Mapp Connect API, Analytics APISource: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
Warehouse sync	Not documented

Security and compliance

6 of 9

Security and compliance: Mapp Marketing Cloud
SOC 2 Type II	Not documented
ISO 27001ISO 27001 with ISO 27017 and ISO 27018; also ISO 27701 and ISO 22301Source: https://mapp.com/trust/	Declared
GDPRGDPR compliance; DPA and TOMs in trust centerSource: https://mapp.com/trust/	Declared
CCPA / CPRACCPA compliance statedSource: https://mapp.com/trust/	Declared
HIPAA	Not documented
SSOSingle sign-on option, multi-factor authentication, role-based accessSource: https://mapp.com/trust/	Declared
SCIM provisioning	Not documented
Audit logLog Tracker events (logins, message operations, imports, exports, automation actions) available via APISource: https://docs.mapp.com/docs/mapp-engage-new-public-api-endpoints-in-api-v19	Declared
Consent managementConsent handling, opt-out and anonymized tracking settingsSource: https://docs.mapp.com/docs/consent-cookies-anonymized-tracking-overview	Declared
Data hosting regionsEUSource: https://mapp.com/trust/	Declared

Commerce

4 of 4

Commerce: Mapp Marketing Cloud
Product catalogProduct data sync from Shopify and Adobe Commerce; product catalog APISource: https://docs.mapp.com/docs/integrations-shopify	Declared
Product eventseCommerce tables, abandoned cart and browse eventsSource: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
RecommendationsOn-site and email product recommendations; Mapp Fashion AI recommendationsSource: https://mapp.com/mapp-marketing-cloud-pricing/	Declared
SearchSearch and merchandising in Mapp FashionSource: https://mapp.com/	Declared

Pros, cons and what to check

Pros

Pricing is published on the vendor site
Own channels: email, SMS, push and in-app

Cons and what to check

SOC 2 Type II: not documented
SCIM provisioning: not documented

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Mapp Marketing Cloud

All engagement platforms

How it differs from alternatives

Compared with Brevo Data Platform (Global Index 7.9): Mapp Marketing Cloud offers own in-app messages and a higher commerce score; Brevo Data Platform offers a free plan, Google ad audiences and higher integrations and transparency scores.

Compared with Voyado Customer Engagement (Global Index 7.1): Mapp Marketing Cloud offers published pricing, own in-app messages and higher security and compliance and transparency scores; Voyado Customer Engagement offers Google and TikTok ad audiences.

Compared with Custobar (Global Index 6.0): Mapp Marketing Cloud offers ISO 27001, own in-app messages and higher use cases, data and architecture, integrations, security and compliance and commerce scores; Custobar offers Google ad audiences.

Alternatives to Mapp Marketing Cloud
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Brevo Data PlatformBrevo	7.9	Engagement platform	From $9/mo	ISO 27001	EU	Email, SMS, Push
Voyado Customer EngagementVoyado	7.1	Engagement platform	Contact sales	ISO 27001	EU	Email, SMS, Push
CustobarCustobar	6.0	Engagement platform	From €548/mo	Not documented	EU	Email, SMS, Push
SplioSplio SAS	6.8	Engagement platform	Contact sales	Not documented	EU	Email, SMS, Push
NetmeraNetmera	5.8	Engagement platform	Contact sales	ISO 27001	Not documented	Email, SMS, Push, In-app
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://mapp.com/trust/

FAQ

What is the AllCDP Global Index of Mapp Marketing Cloud?

Mapp Marketing Cloud scores 7.4 out of 10 and ranks #28 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Mapp Marketing Cloud cost?

Entry price is $3,050/mo (Essential). Billing unit: Database size (contactable records) and unique monthly visitors. Checked Oct 29, 2026.

Is Mapp Marketing Cloud SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Mapp Marketing Cloud data hosted?

The vendor lists hosting in EU.

Does Mapp Marketing Cloud work with a data warehouse?

Warehouse-native work is not documented.