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CaliberMind

Packaged CDP by CaliberMind

Summary

CaliberMind is a B2B go-to-market intelligence platform for multi-touch attribution, marketing mix modeling and account scoring, built on a managed, single-tenant Google BigQuery warehouse. It ingests CRM, marketing automation and advertising data through about 170 connectors (largely via its embedded Fivetran ETL), resolves leads to accounts and writes results back to Salesforce or syncs lists to ad platforms. It is a packaged product aimed at enterprise B2B marketing and revenue teams.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 4.5 of 10, #94 of 121 in the rating.

AllCDP Global Index

Full rating
CaliberMind: 4.5 of 10, #94 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%4.2
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%7.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%5.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%2.5
CommerceProduct catalog, product events, recommendations and search
5%0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Enterprise companies
  • Teams in b2b

Not a fit for

  • Buyers who need published pricing before a sales call
  • Teams that want to send email or SMS from the same tool: no own channels documented
  • Small teams: the vendor targets enterprise companies

Pricing

Billing unit: data volume (no per-user fees, unlimited users) https://calibermind.com/platform/pricing/

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

170 connectors listed by the vendor https://calibermind.com/platform/integrations/

Ready-made, from our reference list:
SalesforceHubSpotIterableGoogle AdsMeta AdsLinkedIn AdsGoogle AnalyticsBigQueryRedshiftSnowflake
Source: https://calibermind.com/platform/integrations/

Integration methods

SDKs
Not documented
API
Not documented
Warehouse sync
Declared
Reverse ETL
Declared

Features

As declared by the vendor

Data

5 of 10
Data: CaliberMind
Identity resolutiondeterministic+probabilistic: lead-to-account resolution and deduplication; web tracking with first-party cookies or optional browser fingerprinting with match confidence scoresSource: https://calibermind.com/platform/web-tracking/
Declared
Real-time profiles
Not documented
Web eventsOwn web tracking script with IP-to-company de-anonymizationSource: https://calibermind.com/platform/web-tracking/
Declared
Mobile app events
Not documented
Server-side events
Not documented
Offline dataData import from customer warehouses via BigQuery, Google Cloud Storage or SFTPSource: https://docs.calibermind.com/connectors/connecting-your-data-warehouse-to-caliber-mind/
Declared
Computed attributes
Not documented
Predictive modelsAccount scoring and prioritization; multi-touch attribution and marketing mix modelingSource: https://calibermind.com/about-us/faq/
Declared
Warehouse-native (zero-copy)
Not documented
Reverse ETLPush connectors write data back to Salesforce (deduplicate, merge, attribution and engagement data) and SlackSource: https://docs.calibermind.com/system-configuration/data-connectors-and-integrations/
Declared

Activation

3 of 9
Activation: CaliberMind
Journey orchestrationAudiences only, sent to other tools: one-time or scheduled list syncs to ad platforms and MAPs (Google Ads, LinkedIn Ads, HubSpot)Source: https://docs.calibermind.com/activations/activations/
Declared
Email
Not documented
SMS
Not documented
Push
Not documented
In-app messages
Not documented
Google Ads audiencesList sync to Google Ads (Activations)Source: https://docs.calibermind.com/activations/activations/
Declared
Meta audiences
Not documented
TikTok audiences
Not documented
LinkedIn audiencesList sync to LinkedIn Ads (Activations)Source: https://docs.calibermind.com/activations/activations/
Declared

Integration methods

1 of 3
Integration methods: CaliberMind
SDKs
Not documented
API
Not documented
Warehouse syncManaged Google BigQuery warehouse with BI access; ingestion from customer BigQuery or Redshift (setup fee may apply); export to Snowflake via Google Cloud StorageSource: https://docs.calibermind.com/connectors/connecting-your-data-warehouse-to-caliber-mind/
Declared

Security and compliance

3 of 9
Security and compliance: CaliberMind
SOC 2 Type IISOC 2 Type II; trust center powered by VantaSource: https://calibermind.com/platform/security/
Declared
ISO 27001
Not documented
GDPRGDPR compliant; supports organizations in the US, Canada and the EUSource: https://calibermind.com/about-us/faq/
Declared
CCPA / CPRAWeb tracking designed for GDPR, CCPA and PECR complianceSource: https://calibermind.com/platform/web-tracking/
Declared
HIPAA
Not documented
SSO
Not documented
SCIM provisioning
Not documented
Audit log
Not documented
Consent management
Not documented
Data hosting regions
Not documented

Commerce

0 of 4
Commerce: CaliberMind
Product catalog
Not documented
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • SOC 2 Type II declared
  • 170 connectors

Cons and what to check

  • Pricing is not published; billing unit: data volume (no per-user fees, unlimited users)
  • ISO 27001: not documented
  • Data hosting regions: not documented
  • SSO: not documented
  • SCIM provisioning: not documented
  • Audit log: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed (the vendor names data volume (no per-user fees, unlimited users))?
  2. Can we review the latest SOC 2 Type II report under NDA?
  3. In which regions can our data be hosted?
  4. Do you support SSO and SCIM provisioning, and on which plans?
  5. Can the platform work on top of our data warehouse without copying data?
  6. Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to CaliberMind

All packaged CDPs

How it differs from alternatives

Compared with CustomerLabs (Global Index 6.2): CaliberMind offers SOC 2 Type II and a higher data and architecture score; CustomerLabs offers published pricing, a free trial and higher use cases, integrations, security and compliance, transparency, activation channels and commerce scores.

Compared with LayerFive (Global Index 6.6): CaliberMind offers LinkedIn ad audiences and a higher integrations score; LayerFive offers published pricing, a free plan and higher use cases, data and architecture, security and compliance, transparency, activation channels and commerce scores.

Compared with Ours Privacy (Global Index 5.5): CaliberMind offers a higher data and architecture score; Ours Privacy offers US data hosting, HIPAA and higher use cases, integrations, security and compliance, transparency and activation channels scores.

Alternatives to CaliberMind
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
CustomerLabsCustomerLabs Inc6.2Packaged CDPFrom $129/moHIPAAUS, EU, UK, APAC, OtherNone documented
LayerFiveLayerFive6.6Packaged CDPFrom $29/moSOC 2, ISO 27001Not documentedEmail, SMS
Ours PrivacyOurs Wellness, Inc.5.5Packaged CDPContact salesSOC 2, HIPAAUSNone documented
UnilyzePlinc3.8Packaged CDPContact salesISO 27001Not documentedNone documented
Tealium AudienceStream CDPTealium7.3Packaged CDPContact salesSOC 2, ISO 27001, HIPAANot documentedNone documented
ChordChord Commerce6.7Packaged CDPContact salesNot documentedUSNone documented

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://calibermind.com/tos/

FAQ

What is the AllCDP Global Index of CaliberMind?

CaliberMind scores 4.5 out of 10 and ranks #94 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does CaliberMind cost?

CaliberMind does not publish prices: pricing is on request from the vendor. Billing unit: data volume (no per-user fees, unlimited users). Checked Oct 29, 2026.

Is CaliberMind SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II.

Where is CaliberMind data hosted?

Hosting regions are not documented in public sources.

Does CaliberMind work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Managed Google BigQuery warehouse with BI access; ingestion from customer BigQuery or Redshift (setup fee may apply); export to Snowflake via Google Cloud Storage.