Unilyze
Packaged CDP by PlincSummary
Unilyze is the customer data platform of Plinc, a UK customer data technology and services company serving consumer brands in retail, e-commerce and hospitality. It builds a real-time Single Customer View from online and offline sources, adds predictive models, audience planning and website personalisation, and pushes audiences into existing marketing channels. The platform is modular and is delivered together with Plinc's data and campaign services.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 3.8 of 10, #114 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.8 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 6.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 1.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 1.3 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 0.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 2.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in retail, e-commerce and travel and hospitality
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
4 of 10Identity resolutionAdvanced matching with AI to match interactions to customers into a continuous Single Customer ViewSource: https://plinc.com/platform/ | Declared |
|---|---|
Real-time profilesReal-time event-driven processing; onsite events handled in milliseconds, full database rebuilt every <2 minutesSource: https://plinc.com/solutions/realtime-360-degree-customer-view/ | Declared |
Web events | Not documented |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataOnline and offline sources including POS, e-receipts, loyalty and Wi-Fi dataSource: https://plinc.com/platform/ | Declared |
Computed attributes | Not documented |
Predictive modelsAI predictive audiences, Future Value (lifetime value) and Category Affinity models, audience forecastingSource: https://plinc.com/solutions/campaign-optimisation-solutions/ | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
1 of 9Journey orchestrationAudiences only, sent to other tools: pushes audiences to outbound channels and touchpoints (email, website, app, push, tills, call centres) via integrations; adds campaign planning and website personalisationSource: https://plinc.com/platform/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APIAPI for integration into the existing martech stackSource: https://plinc.com/solutions/data-driven-personalisation/ | Declared |
Warehouse sync | Not documented |
Security and compliance
1 of 9SOC 2 Type II | Not documented |
|---|---|
| Declared | |
GDPR | Not documented |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent management | Not documented |
Data hosting regions | Not documented |
Commerce
1 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
RecommendationsRecommender and Category Affinity models for real-time product and category recommendationsSource: https://plinc.com/solutions/data-driven-personalisation/ | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
No clear advantages in public data.Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
- Audit log: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Unilyze
All packaged CDPsHow it differs from alternatives
Compared with Lexer (Global Index 5.8): Unilyze has no clear advantage in public data; Lexer offers US, APAC data hosting, Google, Meta and TikTok ad audiences and higher integrations, security and compliance, activation channels and commerce scores.
Compared with Chord (Global Index 6.7): Unilyze offers ISO 27001; Chord offers US data hosting, Google, Meta, TikTok and LinkedIn ad audiences and higher use cases, data and architecture, integrations, activation channels and commerce scores.
Compared with CustomerLabs (Global Index 6.2): Unilyze offers ISO 27001 and a higher data and architecture score; CustomerLabs offers published pricing, a free trial and higher integrations, security and compliance, transparency and activation channels scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 LexerLexer | 5.8 | Packaged CDP | Contact sales | ISO 27001 | US, APAC | None documented |
 ChordChord Commerce | 6.7 | Packaged CDP | Contact sales | Not documented | US | None documented |
 CustomerLabsCustomerLabs Inc | 6.2 | Packaged CDP | From $129/mo | HIPAA | US, EU, UK, APAC, Other | None documented |
 RaptorRaptor Services A/S (Ibexa) | 5.9 | Packaged CDP | Contact sales | Not documented | Not documented | |
| Horizon CIPXCM | 5.1 | Packaged CDP | Contact sales | ISO 27001 | Not documented | None documented |
 CelebrusCelebrus Technologies | 4.0 | Packaged CDP | Contact sales | ISO 27001, HIPAA | Not documented | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://plinc.com/privacy/
FAQ
What is the AllCDP Global Index of Unilyze?
Unilyze scores 3.8 out of 10 and ranks #114 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Unilyze cost?
Unilyze does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Unilyze SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Unilyze data hosted?
Hosting regions are not documented in public sources.
Does Unilyze work with a data warehouse?
Warehouse-native work is not documented.