D&B Rev.Up ABX
Packaged CDP by Dun & BradstreetSummary
D&B Rev.Up ABX is an account-based marketing platform from Dun & Bradstreet built on the Lattice Engines B2B customer data platform. It matches customer and lead data to the D-U-N-S Number, scores accounts and leads with AI models, and sends segments to advertising, email and sales channels, with modules for web, ads, email and sales. It is a packaged B2B CDP sold together with Dun & Bradstreet commercial data.
Entry price: Contact sales. Public data is limited: 5 of 8 data blocks are documented, so the AllCDP Global Index is not calculated.
Who it fits
Best for
- Teams in b2b
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Buyers who need a full public spec sheet: much is not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Integration methods
- SDKs
- Not documented
- API
- Not documented
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
3 of 10Identity resolutiondeterministic: matching of customer and lead records to the D-U-N-S Number, with corporate family linkages and de-duplicationSource: https://www.dnb.com/en-us/products/dnb-rev-up-abx.html | Declared |
|---|---|
Real-time profiles | Not documented |
Web eventsWebsite visitor identification and personalization (Rev.Up ABX for Web module)Source: https://www.dnb.com/en-us/products/dnb-rev-up-abx.html | Declared |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline data | Not documented |
Computed attributes | Not documented |
Predictive modelsAI-based lead and account scoring trained on closed-won and lost dataSource: https://www.dnb.com/en-us/products/dnb-rev-up-abx.html | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
1 of 9Journey orchestrationAudiences only, sent to other tools: segments sent to ad, email and sales channels via native connectors and an embedded DSP; managed Ads-As-A-Service optionSource: https://www.dnb.com/en-us/products/dnb-rev-up-abx.html | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
0 of 3SDKs | Not documented |
|---|---|
API | Not documented |
Warehouse sync | Not documented |
Security and compliance
2 of 9SOC 2 Type IICompany-wide SOC 2 Type 2 attestation, annual (report under mutual NDA); product scope not statedSource: https://www.dnb.com/en-us/utilities/our-security.html | Declared |
|---|---|
ISO 27001ISO/IEC 27001:2022 certification at multiple D&B locations (also ISO 27701)Source: https://www.dnb.com/en-us/utilities/our-security.html | Partly |
GDPR | Not documented |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent management | Not documented |
Data hosting regions | Not documented |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II declared
Cons and what to check
- Pricing is not published
- ISO 27001: partly (ISO/IEC 27001:2022 certification at multiple D&B locations (also ISO 27701))
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
- Audit log: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can we review the latest SOC 2 Type II report under NDA?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to D&B Rev.Up ABX
All packaged CDPs| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Twilio SegmentTwilio | 9.3 | Packaged CDP | From $120/mo | SOC 2, ISO 27001, HIPAA | US, EU | None documented |
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 BlueConicBlueConic | 7.8 | Packaged CDP | Contact sales | SOC 2 | US, EU, APAC | Email, SMS, Push, In-app |
 Redpoint CDPRedpoint Global | 7.7 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, UK | Email, SMS, Push |
 Zeotap CDPZeotap | 7.7 | Packaged CDP | Contact sales | ISO 27001, HIPAA | EU, US, APAC | None documented |
 AmperityAmperity | 7.4 | Packaged CDP | Contact sales | ISO 27001 | US, EU, APAC, Other | Email, SMS, Push |
Availability in Russia (for reference, not part of any rating): no data — No current statement on Russia found for Rev.Up; 2022 D&B notices on Russia sanctions could not be opened. https://www.dnb.com/en-us/products/dnb-rev-up-abx.html
FAQ
What is the AllCDP Global Index of D&B Rev.Up ABX?
The index is not calculated for D&B Rev.Up ABX: only 5 of 8 data blocks are documented in public sources.
How much does D&B Rev.Up ABX cost?
D&B Rev.Up ABX does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is D&B Rev.Up ABX SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II.
Where is D&B Rev.Up ABX data hosted?
Hosting regions are not documented in public sources.
Does D&B Rev.Up ABX work with a data warehouse?
Warehouse-native work is not documented.