Zeotap CDP

Packaged CDP by Zeotap

Summary

Zeotap CDP is a customer data platform for enterprise brands that ingests first-party data, resolves identities deterministically into a unified profile and activates audiences and journeys to 150+ advertising, marketing and analytics destinations. It can be deployed as a packaged, Zeotap-managed CDP or as a composable, warehouse-native CDP on Snowflake, BigQuery, Databricks or Redshift. It has no native messaging channels and relies on destinations for delivery.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 7.7 of 10, #25 of 121 in the rating.

AllCDP Global Index

Full rating

Zeotap CDP: 7.7 of 10, #25 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	6.7
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	10.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	10.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	8.1
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	5.0
CommerceProduct catalog, product events, recommendations and search	5%	2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Enterprise companies
Teams that keep customer data in a cloud warehouse and want to use it without copying
Healthcare teams that need HIPAA support

Not a fit for

Buyers who need published pricing before a sales call
Teams that want to send email or SMS from the same tool: no own channels documented
Small teams: the vendor targets enterprise companies

Pricing

Billing unit: subscription tier by event volume, audience size and feature set (Snowflake Native App) composable-docs.zeotap.com

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

150+ destinations connectors listed by the vendor docs.zeotap.com

Ready-made, from our reference list:

SalesforceHubSpotBrazeIterableSnowflakeBigQueryDatabricksGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle Analytics

Source: docs.zeotap.com

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Declared

Features

As declared by the vendor

Data

10 of 10

Data: Zeotap CDP
Identity resolutiondeterministic: identity graph with persistent UCID; default or custom (high-fidelity) ID strategySource: docs.zeotap.com	Declared
Real-time profilesReal-time streaming sources, real-time calculated attributes and Journeys; real-time audiences in betaSource: docs.zeotap.com	Declared
Web eventsWeb JavaScript SDK, GTM, Adobe LaunchSource: docs.zeotap.com	Declared
Mobile app eventsiOS, Android, React Native SDKsSource: docs.zeotap.com	Declared
Server-side eventsServer-to-Server HTTP source (real-time or batch API)Source: docs.zeotap.com	Declared
Offline dataFlat files (SFTP, GCS, S3), CRM sourcesSource: docs.zeotap.com	Declared
Computed attributesBatch and real-time calculated attributesSource: docs.zeotap.com	Declared
Predictive modelsPredictive RFM modelSource: docs.zeotap.com	Declared
Warehouse-native (zero-copy)Composable deployment: Snowflake, BigQuery, Databricks, Redshift, ClickHouse; Snowflake Native AppSource: composable-docs.zeotap.com	Declared
Reverse ETLReverse ETL syncs from warehouse models to destinations (composable deployment)Source: composable-docs.zeotap.com	Declared

Activation

5 of 9

Activation: Zeotap CDP
Journey orchestrationAudiences only, sent to other toolsSource: docs.zeotap.com	Declared
Email	Not documented
SMS	Not documented
Push	Not documented
In-app messages	Not documented
Google Ads audiencesGoogle Customer MatchSource: docs.zeotap.com	Declared
Meta audiencesMeta Custom Audience, Facebook Conversions APISource: docs.zeotap.com	Declared
TikTok audiencesTikTok custom audiences, TikTok CAPISource: docs.zeotap.com	Declared
LinkedIn audiencesLinkedIn Matched AudiencesSource: docs.zeotap.com	Declared

Integration methods

3 of 3

Integration methods: Zeotap CDP
SDKsWeb JS, iOS, Android, React Native, GTM, Adobe LaunchSource: docs.zeotap.com	Declared
APIProfile API (write, search, delete profiles); HTTP ingestion APISource: docs.zeotap.com	Declared
Warehouse syncScheduled import from Snowflake, BigQuery, Databricks, Amazon S3, Microsoft FabricSource: docs.zeotap.com	Declared

Security and compliance

8 of 9

Security and compliance: Zeotap CDP
SOC 2 Type IISOC 2 listed as compliant; report type not statedSource: trust.zeotap.com	Partly
ISO 27001ISO 27001 and ISO 27701Source: trust.zeotap.com	Declared
GDPRSource: trust.zeotap.com	Declared
CCPA / CPRACCPA opt-out and deletion support (composable docs)Source: composable-docs.zeotap.com	Declared
HIPAAListed as compliant in trust centerSource: trust.zeotap.com	Declared
SSOOAuth/SAML with ID federationSource: trust.zeotap.com	Declared
SCIM provisioning	Not documented
Audit logAdmin audit logs of user actionsSource: docs.zeotap.com	Declared
Consent managementGranular consent, marketing preferences, consent orchestration; IAB TCF v2 in SDKSource: docs.zeotap.com	Declared
Data hosting regionsEU, US, APACSource: docs.zeotap.com	Declared

Commerce

1 of 4

Commerce: Zeotap CDP
Product catalogProduct catalogues and order data as non-customer entity dataSource: docs.zeotap.com	Declared
Product events	Not documented
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

Choice of data hosting regions: EU, US, APAC
Warehouse-native: Composable deployment: Snowflake, BigQuery, Databricks, Redshift, ClickHouse; Snowflake Native App

Cons and what to check

Pricing is not published; billing unit: subscription tier by event volume, audience size and feature set (Snowflake Native App)
SOC 2 Type II: partly (SOC 2 listed as compliant; report type not stated)
SCIM provisioning: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names subscription tier by event volume, audience size and feature set (Snowflake Native App))?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Zeotap CDP

All packaged CDPs

How it differs from alternatives

Compared with Tealium AudienceStream CDP (Global Index 7.3): Zeotap CDP offers EU, US, APAC data hosting and higher transparency and commerce scores; Tealium AudienceStream CDP offers SOC 2 Type II and more ready-made connectors.

Compared with Rokt mParticle (Global Index 7.3): Zeotap CDP offers HIPAA; Rokt mParticle offers SOC 2 Type II and more ready-made connectors.

Compared with Twilio Segment (Global Index 9.3): Zeotap CDP offers APAC data hosting; Twilio Segment offers published pricing, a free plan and higher use cases, security and compliance, transparency and commerce scores.

Alternatives to Zeotap CDP
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Tealium AudienceStream CDPTealium	7.3	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	None documented
Rokt mParticleRokt	7.3	Packaged CDP	Contact sales	SOC 2, ISO 27001	US, EU, APAC	None documented
Twilio SegmentTwilio	9.3	Packaged CDP	From $120/mo	SOC 2, ISO 27001, HIPAA	US, EU	None documented
Ours PrivacyOurs Wellness, Inc.	5.5	Packaged CDP	Contact sales	SOC 2, HIPAA	US	None documented
Treasure AI Intelligent CDPTreasure AI	8.5	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
Lytics CDPContentstack	6.8	Suite CDP	Contact sales	SOC 2, ISO 27001	Not documented	None documented

Availability in Russia (for reference, not part of any rating): no data — No statement found. trust.zeotap.com

FAQ

What is the AllCDP Global Index of Zeotap CDP?

Zeotap CDP scores 7.7 out of 10 and ranks #25 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Zeotap CDP cost?

Zeotap CDP does not publish prices: pricing is on request from the vendor. Billing unit: subscription tier by event volume, audience size and feature set (Snowflake Native App). Checked Oct 29, 2026.

Is Zeotap CDP SOC 2 compliant?

Partly: SOC 2 listed as compliant; report type not stated.

Where is Zeotap CDP data hosted?

The vendor lists hosting in EU, US and APAC.

Does Zeotap CDP work with a data warehouse?

Composable deployment: Snowflake, BigQuery, Databricks, Redshift, ClickHouse; Snowflake Native App.