FirstHive

Packaged CDP by FirstHive

Summary

FirstHive is an AI customer data platform from India and the US aimed at enterprises in financial services, retail, travel and manufacturing, mostly in Asia. It unifies structured and unstructured data into real-time profiles with deterministic and probabilistic identity resolution, predictive scores and an agent layer (Eddie), and includes its own journey builder and omnichannel campaigns. It can also run composably on Snowflake, Databricks, Redshift or BigQuery and is extended by add-on apps for loyalty, consent and lead management.

Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 6.7 of 10, #45 of 121 in the rating.

AllCDP Global Index

Full rating
FirstHive: 6.7 of 10, #45 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%9.2
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%4.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%7.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%5.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%7.5
CommerceProduct catalog, product events, recommendations and search
5%0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Enterprise companies
  • Teams in financial services, retail and travel and hospitality
  • Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

  • Buyers who need published pricing before a sales call
  • Small teams: the vendor targets enterprise companies

Pricing

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

750 connectors listed by the vendor https://www.firsthive.com/

Integration methods

SDKs
Declared
API
Declared
Warehouse sync
Declared
Reverse ETL
Declared

Features

As declared by the vendor

Data

7 of 10
Data: FirstHive
Identity resolutiondeterministic+probabilistic: exact matches on email, phone, customer ID; probabilistic matching on behavioural, geo and device signals; graph-ML re-evaluationSource: https://www.firsthive.com/identity-resolution
Declared
Real-time profilesReal-time, continuous identity resolution and profile updatesSource: https://www.firsthive.com/identity-resolution
Declared
Web events
Not documented
Mobile app events
Not documented
Server-side eventsREST APIs, webhooks, event streamingSource: https://www.firsthive.com/it-and-engineering
Declared
Offline dataBatch, streaming and CDC ingestion of structured, semi-structured and unstructured data (POS, CRM, call center, documents)Source: https://www.firsthive.com/universal-data-ingestion
Declared
Computed attributes
Not documented
Predictive models20+ pre-built scores: churn, propensity, LTV, next best action, send-timeSource: https://www.firsthive.com/predictive-scoring
Declared
Warehouse-native (zero-copy)Composable: Snowflake, Databricks, Redshift, BigQuery; FH Fuse in-database (zero-copy) segmentationSource: https://www.firsthive.com/
Partly
Reverse ETLReverse-ETL audiences to Snowflake, BigQuery and other warehousesSource: https://www.firsthive.com/data-monetization
Declared

Activation

7 of 9
Activation: FirstHive
Journey orchestrationOwn journeys and campaigns: journey builder, campaign automation, channel fallback and frequency capping across 10+ channelsSource: https://www.firsthive.com/omnichannel-orchestration
Declared
EmailEmailSource: https://www.firsthive.com/omnichannel-orchestration
Declared
SMSSMS and WhatsAppSource: https://www.firsthive.com/omnichannel-orchestration
Declared
PushApp and web pushSource: https://www.firsthive.com/omnichannel-orchestration
Declared
In-app messagesIn-app messages, on-site web personalizationSource: https://www.firsthive.com/omnichannel-orchestration
Declared
Google Ads audiencesGoogle Ads connectorSource: https://www.firsthive.com/
Declared
Meta audiencesMeta Ads connectorSource: https://www.firsthive.com/
Declared
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

3 of 3
Integration methods: FirstHive
SDKsSDKs and REST APIs for ingestion, profiles and activationSource: https://www.firsthive.com/it-and-engineering
Declared
APIREST APIs, webhooks, MCP servers and A2A protocolSource: https://www.firsthive.com/it-and-engineering
Declared
Warehouse syncSnowflake, Databricks, Redshift, BigQuerySource: https://www.firsthive.com/
Declared

Security and compliance

8 of 9
Security and compliance: FirstHive
SOC 2 Type IISOC 2 Type II certifiedSource: https://www.firsthive.com/consent-and-compliance
Declared
ISO 27001ISO 27001 certifiedSource: https://www.firsthive.com/consent-and-compliance
Declared
GDPRGDPR compliant; also India DPDP ActSource: https://www.firsthive.com/consent-and-compliance
Declared
CCPA / CPRARegulatory coverage: GDPR, CCPA/CPRA, DPDPSource: https://www.firsthive.com/consent-management-and-data-governance
Declared
HIPAA
Not documented
SSOSingle sign-onSource: https://www.firsthive.com/it-and-engineering
Declared
SCIM provisioningSCIMSource: https://www.firsthive.com/it-and-engineering
Declared
Audit logFull audit logs and lineage for data flows; consent changes logged with timestampSource: https://www.firsthive.com/it-and-engineering
Declared
Consent managementUnified consent record enforced at activation, preference center, geo-aware rules, right-to-be-forgotten and export workflowsSource: https://www.firsthive.com/consent-management-and-data-governance
Declared
Data hosting regions
Not documented

Commerce

0 of 4
Commerce: FirstHive
Product catalog
Not documented
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • SOC 2 Type II and ISO 27001 declared
  • 750 connectors
  • Own channels: email, SMS, push and in-app

Cons and what to check

  • Pricing is not published
  • Data hosting regions: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed?
  2. Can we review the latest SOC 2 Type II report under NDA?
  3. In which regions can our data be hosted?
  4. Which connectors for our stack are built and maintained by you, and which by partners?
  5. How long does a typical implementation take, and who does the work?

Alternatives to FirstHive

All packaged CDPs

How it differs from alternatives

Compared with Treasure AI Intelligent CDP (Global Index 8.5): FirstHive has no clear advantage in public data; Treasure AI Intelligent CDP offers US, EU, APAC data hosting, HIPAA and higher data and architecture, integrations, security and compliance, transparency and activation channels scores.

Compared with Redpoint CDP (Global Index 7.7): FirstHive offers own in-app messages and higher security and compliance and activation channels scores; Redpoint CDP offers US, UK data hosting, HIPAA and higher data and architecture, integrations and commerce scores.

Compared with Amperity (Global Index 7.4): FirstHive offers SOC 2 Type II and own in-app messages; Amperity offers US, EU, APAC data hosting, warehouse-native work and higher integrations, transparency and commerce scores.

Alternatives to FirstHive
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Treasure AI Intelligent CDPTreasure AI8.5Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app
Redpoint CDPRedpoint Global7.7Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, UKEmail, SMS, Push
AmperityAmperity7.4Packaged CDPContact salesISO 27001US, EU, APAC, OtherEmail, SMS, Push
HightouchHightouch9.1Composable CDPFree plan; paid plans on requestSOC 2, ISO 27001, HIPAAUS, EU, APAC, OtherEmail, SMS, Push, In-app
MoEngageMoEngage9.1Engagement platformContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app
Insider OneInsider One8.8Engagement platformContact salesSOC 2, ISO 27001Not documentedEmail, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://resource.firsthive.com/terms-of-use/

FAQ

What is the AllCDP Global Index of FirstHive?

FirstHive scores 6.7 out of 10 and ranks #45 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does FirstHive cost?

FirstHive does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is FirstHive SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is FirstHive data hosted?

Hosting regions are not documented in public sources.

Does FirstHive work with a data warehouse?

Composable: Snowflake, Databricks, Redshift, BigQuery; FH Fuse in-database (zero-copy) segmentation.