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Ireckonu

Packaged CDP by Ireckonu

Summary

Ireckonu is a hospitality data platform that combines hotel middleware (CORE), a customer data platform (IKNOWU CDP) and a CRM layer (CDP+ with the CRM Communication Center). It connects PMS, POS, F&B, spa, loyalty and other hotel systems through two-way integrations, deduplicates guests into Golden Profiles with ML matching, and supports segmentation and campaigns over email, SMS and WhatsApp. It is a packaged SaaS product aimed at hotel brands and groups.

Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 4.8 of 10, #89 of 121 in the rating.

AllCDP Global Index

Full rating
Ireckonu: 4.8 of 10, #89 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%6.7
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%2.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%5.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%2.5
CommerceProduct catalog, product events, recommendations and search
5%0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Teams in travel and hospitality
  • Marketers who want profiles and messaging (email and SMS) in one tool

Not a fit for

  • Buyers who need published pricing before a sales call
  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:
SalesforceGoogle AnalyticsTwilio
Source: ireckonu.com

Integration methods

SDKs
Not documented
API
Declared
Warehouse sync
Not documented
Reverse ETL
Not documented

Features

As declared by the vendor

Data

6 of 10
Data: Ireckonu
Identity resolutionprobabilistic: ML-based Match & Merge+ deduplication into a Golden Profile, automatic or manual review; match and merge reportSource: ireckonu.com
Declared
Real-time profilesReal-time data unification and real-time two-way integrations; real-time guest recognitionSource: ireckonu.com
Declared
Web eventsBehavioral and event data (e.g. media interactions) centralized in the guest profileSource: ireckonu.com
Partly
Mobile app events
Not documented
Server-side events
Not documented
Offline dataPMS, CRS, POS, F&B, spa, loyalty, door lock, Wi-Fi and other hotel systems via own middlewareSource: ireckonu.com
Declared
Computed attributesRFM+ scores, event- and behavior-based segmentsSource: ireckonu.com
Declared
Predictive modelsML clustering, churn management, next best offer, media attribution insightsSource: ireckonu.com
Declared
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

3 of 9
Activation: Ireckonu
Journey orchestrationOwn journeys and campaigns: campaign automation with real-time triggers in the CRM Communication CenterSource: ireckonu.com
Declared
EmailCRM Communication Center campaignsSource: ireckonu.com
Declared
SMSSMS and WhatsApp; WeChat also listedSource: ireckonu.com
Declared
Push
Not documented
In-app messages
Not documented
Google Ads audiences
Not documented
Meta audiences
Not documented
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

1 of 3
Integration methods: Ireckonu
SDKs
Not documented
APIAPI Portal with over 150 APIsSource: ireckonu.com
Declared
Warehouse sync
Not documented

Security and compliance

4 of 9
Security and compliance: Ireckonu
SOC 2 Type II
Not documented
ISO 27001ISO 27001, recertified with EY CertifyPointSource: ireckonu.com
Declared
GDPRData Privacy Hub and central subscription center for GDPR complianceSource: ireckonu.com
Declared
CCPA / CPRAData Privacy Hub and central subscription center for CCPA complianceSource: ireckonu.com
Declared
HIPAA
Not documented
SSO
Not documented
SCIM provisioning
Not documented
Audit log
Not documented
Consent managementCentral Subscription Center syncs guest communication consent to connected systemsSource: ireckonu.com
Declared
Data hosting regions
Not documented

Commerce

0 of 4
Commerce: Ireckonu
Product catalog
Not documented
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

No clear advantages in public data.

Cons and what to check

  • Pricing is not published
  • SOC 2 Type II: not documented
  • Data hosting regions: not documented
  • SSO: not documented
  • SCIM provisioning: not documented
  • Audit log: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed?
  2. Can you share a current SOC 2 Type II report?
  3. In which regions can our data be hosted?
  4. Do you support SSO and SCIM provisioning, and on which plans?
  5. Can the platform work on top of our data warehouse without copying data?
  6. Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to Ireckonu

All packaged CDPs

How it differs from alternatives

Compared with Spotler Activate (Global Index 6.6): Ireckonu has no clear advantage in public data; Spotler Activate offers EU data hosting, own push and higher use cases, integrations, security and compliance, activation channels and commerce scores.

Compared with Bikky (Global Index 4.7): Ireckonu offers ISO 27001 and higher data and architecture and activation channels scores; Bikky offers US data hosting, SOC 2 Type II and higher transparency and commerce scores.

Compared with Redpoint CDP (Global Index 7.7): Ireckonu has no clear advantage in public data; Redpoint CDP offers US, UK data hosting, SOC 2 Type II, HIPAA and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.

Alternatives to Ireckonu
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Spotler Activate logoSpotler ActivateSpotler Group6.6Packaged CDPContact salesISO 27001EUEmail, SMS, Push
Bikky logoBikkyBikky4.7Packaged CDPContact salesSOC 2USEmail, SMS
Redpoint CDP logoRedpoint CDPRedpoint Global7.7Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, UKEmail, SMS, Push
mediarithmics logomediarithmicsmediarithmics6.6Packaged CDPContact salesISO 27001Not documentedEmail
Treasure AI Intelligent CDP logoTreasure AI Intelligent CDPTreasure AI8.5Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app
BlueConic logoBlueConicBlueConic7.8Packaged CDPContact salesSOC 2US, EU, APACEmail, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. ireckonu.com

FAQ

What is the AllCDP Global Index of Ireckonu?

Ireckonu scores 4.8 out of 10 and ranks #89 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Ireckonu cost?

Ireckonu does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Ireckonu SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Ireckonu data hosted?

Hosting regions are not documented in public sources.

Does Ireckonu work with a data warehouse?

Warehouse-native work is not documented.