APTANIA CDP

Packaged CDP by APTANIA Ltd

Summary

APTANIA CDP is a customer data platform from a small UK vendor that combines a single customer record for B2B and B2C data with web analytics, website visitor company identification, email marketing automation and sales CRM. It is a packaged all-in-one product with a REST API and connectors to e-commerce platforms; an inventory management module is also offered.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 3.4 of 10, #117 of 121 in the rating.

AllCDP Global Index

Full rating

APTANIA CDP: 3.4 of 10, #117 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	5.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	3.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	2.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	0.0
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	1.3
CommerceProduct catalog, product events, recommendations and search	5%	3.8

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in b2b and e-commerce

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: 30-day free trial of the basic software, no credit card needed

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)BigCommerce

Source: https://www.aptania.com/customer-data-platform/ecommerce-integration

Integration methods

SDKs: Not documented
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

5 of 10

Data: APTANIA CDP
Identity resolutionSingle customer record for B2B and B2C customers in one data model; matching method not documentedSource: https://www.aptania.com/	Partly
Real-time profilesReal-time API data and emails triggered in real time on customer activitySource: https://www.aptania.com/features	Declared
Web eventsWeb visit tracking with traffic source and pages visited; identification of visiting companiesSource: https://www.aptania.com/features	Declared
Mobile app events	Not documented
Server-side eventsREST API endpoint to log events against anonymous or known usersSource: https://www.aptania.com/developers	Declared
Offline dataRecords online and offline transactions; bulk import from Excel filesSource: https://www.aptania.com/customer-data-platform/crm	Declared
Computed attributes	Not documented
Predictive models	Not documented
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

2 of 9

Activation: APTANIA CDP
Journey orchestrationOwn journeys and campaigns: marketing automation and campaign automation integrated with the CRMSource: https://www.aptania.com/customer-data-platform/marketing-automation	Declared
EmailEmail marketing campaigns and triggered emailsSource: https://www.aptania.com/features	Declared
SMS	Not documented
Push	Not documented
In-app messages	Not documented
Google Ads audiences	Not documented
Meta audiences	Not documented
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

1 of 3

Integration methods: APTANIA CDP
SDKs	Not documented
APIJSON REST API for accounts, contacts and eventsSource: https://www.aptania.com/developers	Declared
Warehouse sync	Not documented

Security and compliance

0 of 9

Security and compliance: APTANIA CDP
SOC 2 Type II	Not documented
ISO 27001	Not documented
GDPR	Not documented
CCPA / CPRA	Not documented
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent management	Not documented
Data hosting regions	Not documented

Commerce

2 of 4

Commerce: APTANIA CDP
Product catalogSingle product catalog; real-time bi-directional sync of product, customer and order data with e-commerce storefrontsSource: https://www.aptania.com/customer-data-platform/ecommerce-integration	Declared
Product eventsE-commerce order tracking; browsing events at product level not documentedSource: https://www.aptania.com/customer-data-platform/crm	Partly
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

Free trial: 30-day free trial of the basic software, no credit card needed

Cons and what to check

Pricing is not published
SOC 2 Type II: not documented
ISO 27001: not documented
Data hosting regions: not documented
SSO: not documented
SCIM provisioning: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to APTANIA CDP

All packaged CDPs

How it differs from alternatives

Compared with LayerFive (Global Index 6.6): APTANIA CDP offers its own journeys and a higher commerce score; LayerFive offers published pricing, a free plan and higher use cases, data and architecture, integrations, security and compliance, transparency and activation channels scores.

Compared with Raptor (Global Index 5.9): APTANIA CDP offers a free trial and its own journeys; Raptor offers Google and Meta ad audiences and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.

Compared with Zence CDP (Global Index 3.1): APTANIA CDP offers a free trial and higher integrations, transparency and commerce scores; Zence CDP offers ISO 27001, own SMS and push and higher data and architecture, security and compliance and activation channels scores.

Alternatives to APTANIA CDP
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
LayerFiveLayerFive	6.6	Packaged CDP	From $29/mo	SOC 2, ISO 27001	Not documented	Email, SMS
RaptorRaptor Services A/S (Ibexa)	5.9	Packaged CDP	Contact sales	Not documented	Not documented	Email
Zence CDPEasyrewardz	3.1	Suite CDP	Contact sales	ISO 27001	Not documented	Email, SMS, Push
Spotler ActivateSpotler Group	6.6	Packaged CDP	Contact sales	ISO 27001	EU	Email, SMS, Push
CustomerLabsCustomerLabs Inc	6.2	Packaged CDP	From $129/mo	HIPAA	US, EU, UK, APAC, Other	None documented
StreamwiseStreamwise S.r.l.	6.1	Packaged CDP	Contact sales	ISO 27001	EU	Email, SMS, Push

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.aptania.com/

FAQ

What is the AllCDP Global Index of APTANIA CDP?

APTANIA CDP scores 3.4 out of 10 and ranks #117 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does APTANIA CDP cost?

APTANIA CDP does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is APTANIA CDP SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is APTANIA CDP data hosted?

Hosting regions are not documented in public sources.

Does APTANIA CDP work with a data warehouse?

Warehouse-native work is not documented.