Maestra

Engagement platform by Maestra

Summary

Maestra is a marketing platform for direct-to-consumer e-commerce brands that combines a real-time CDP with email, SMS, on-site and in-app personalization, product recommendations, loyalty and paid-media audience sync. Each customer is assigned a vendor-side marketer who handles migration, setup and ongoing campaign work. Maestra was launched in 2023 by Ivan Borovikov and Alex Gornik, co-founders of the marketing automation platform Mindbox.

Entry price: From $2,000/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 7.7 of 10, #23 of 121 in the rating.

AllCDP Global Index

Full rating

Maestra: 7.7 of 10, #23 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	4.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	6.3
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	9.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	8.8
CommerceProduct catalog, product events, recommendations and search	5%	7.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Mid-market companies
Teams in e-commerce and retail
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Companies that must keep data in the EU: EU hosting is not documented
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: profiles maestra.io

Maestra plans, checked Oct 29, 2026
Plan	Price	What is included
Platform (CDP + email)	$2,000/mo	Customer Data Platform with the first 100,000 active profiles plus email; above 100,000 a flat $0.013 per active profile per month (rolling 12-month average), volume pricing above 1M; unlimited email sends; migration and implementation included; month-to-month maestra.io
WhatsApp, Other Messaging Apps & Custom Channels · add-on	$420/mo	Includes contact capture popups; per-message delivery costs quoted separately maestra.io
Dedicated sending IPs · add-on	$3,000/mo	Part of deliverability white-glove service maestra.io
Staging environment · add-on	$500/mo	— maestra.io
Additional brand · add-on	$1,000/mo per brand	One brand included in the subscription maestra.io

Public pricing: Yes
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyGoogle AdsMeta AdsLinkedIn Ads

Source: developers.maestra.io

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

8 of 10

Data: Maestra
Identity resolutiondeterministic: automatic deduplication when phone, email, device or other unique identifiers match without conflictsSource: help.maestra.io	Declared
Real-time profilesReal-time profile updates and segmentation across all channelsSource: maestra.io	Declared
Web eventsJavaScript tracker; Shopify app tracks product and category views, cart, checkout and ordersSource: developers.maestra.io	Declared
Mobile app eventsiOS, Android, Flutter and React Native SDKsSource: maestra.io	Declared
Server-side eventsV3 API for customer, order and product dataSource: developers.maestra.io	Declared
Offline dataIngests data from in-store POS, call centers and external CRMs; bulk file import of customers and ordersSource: help.maestra.io	Declared
Computed attributesCustom and calculated fields, RFM segmentationSource: maestra.io	Declared
Predictive modelsAI next-best-action triggers, send-time optimization, AI recommendationsSource: maestra.io	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

8 of 9

Activation: Maestra
Journey orchestrationOwn journeys and campaigns: omnichannel journey builder across email, SMS, push, site, loyalty and paid mediaSource: maestra.io	Declared
EmailEmail campaigns and flows, drag-and-drop composer, AMPSource: maestra.io	Declared
SMSSMS, MMS, RCS; WhatsApp and Telegram via a paid moduleSource: maestra.io	Declared
PushMobile push and web pushSource: maestra.io	Declared
In-app messagesIn-app messages, pop-ups and forms via mobile SDKsSource: maestra.io	Declared
Google Ads audiencesAudience segment sync to Google Ads (Ad Optimization module)Source: help.maestra.io	Declared
Meta audiencesAudience segment sync to Facebook and Instagram, lookalike audiencesSource: help.maestra.io	Declared
TikTok audiences	Not documented
LinkedIn audiencesListed among paid media optimization channelsSource: maestra.io	Declared

Integration methods

2 of 3

Integration methods: Maestra
SDKsJavaScript; iOS, Android, Flutter, React NativeSource: maestra.io	Declared
APIV3 API, webhooks, MCP server for AI assistantsSource: developers.maestra.io	Declared
Warehouse sync	Not documented

Security and compliance

7 of 9

Security and compliance: Maestra
SOC 2 Type IISOC 2 Type II, audited annually; report on request under NDASource: maestra.io	Declared
ISO 27001	Not documented
GDPRGDPR; EU contracting entity and DPA with Standard Contractual ClausesSource: maestra.io	Declared
CCPA / CPRACCPA listed among standardsSource: maestra.io	Declared
HIPAAHIPAA listed among standards, no details publishedSource: maestra.io	Declared
SSOSAML 2.0 SSO; requires the Enterprise-security moduleSource: help.maestra.io	Declared
SCIM provisioning	Not documented
Audit logAudit log of actions in the account, including by vendor support staffSource: maestra.io	Declared
Consent managementTracker consent modes (buffer or gate); Shopify Customer Privacy API supportSource: help.maestra.io	Declared
Data hosting regionsUSSource: maestra.io	Declared

Commerce

3 of 4

Commerce: Maestra
Product catalogProduct feed import, regional and multiple feedsSource: help.maestra.io	Declared
Product eventsProduct and category views, cart, checkout and order eventsSource: developers.maestra.io	Declared
Recommendations14 recommendation algorithms for site and email, including anonymous visitorsSource: maestra.io	Declared
Search	Not documented

Pros, cons and what to check

Pros

Pricing is published on the vendor site
SOC 2 Type II declared
Own channels: email, SMS, push and in-app

Cons and what to check

ISO 27001: not documented
SCIM provisioning: not documented

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can we review the latest SOC 2 Type II report under NDA?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Maestra

All engagement platforms

How it differs from alternatives

Compared with Mapp Marketing Cloud (Global Index 7.4): Maestra offers US data hosting, SOC 2 Type II, HIPAA and higher security and compliance and activation channels scores; Mapp Marketing Cloud offers EU data hosting, ISO 27001 and a higher commerce score.

Compared with Brevo Data Platform (Global Index 7.9): Maestra offers US data hosting, SOC 2 Type II, HIPAA and higher security and compliance and activation channels scores; Brevo Data Platform offers a free plan, EU data hosting and higher integrations and transparency scores.

Compared with Voyado Customer Engagement (Global Index 7.1): Maestra offers published pricing, US data hosting and higher security and compliance, transparency and activation channels scores; Voyado Customer Engagement offers EU data hosting, ISO 27001 and a higher commerce score.

Alternatives to Maestra
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Mapp Marketing CloudMapp	7.4	Engagement platform	From $3,050/mo	ISO 27001	EU	Email, SMS, Push, In-app
Brevo Data PlatformBrevo	7.9	Engagement platform	From $9/mo	ISO 27001	EU	Email, SMS, Push
Voyado Customer EngagementVoyado	7.1	Engagement platform	Contact sales	ISO 27001	EU	Email, SMS, Push
SplioSplio SAS	6.8	Engagement platform	Contact sales	Not documented	EU	Email, SMS, Push
CustobarCustobar	6.0	Engagement platform	From €548/mo	Not documented	EU	Email, SMS, Push
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; terms of service include a general US export-control and sanctions clause. maestra.io

FAQ

What is the AllCDP Global Index of Maestra?

Maestra scores 7.7 out of 10 and ranks #23 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Maestra cost?

Entry price is $2,000/mo (Platform (CDP + email)). Billing unit: profiles. Checked Oct 29, 2026.

Is Maestra SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II.

Where is Maestra data hosted?

The vendor lists hosting in US.

Does Maestra work with a data warehouse?

Warehouse-native work is not documented.