CleverTap
Engagement platform by CleverTapSummary
CleverTap is a customer engagement and retention platform, originally built for mobile apps, that combines user profiles, behavioral analytics and segmentation with push, in-app, email, SMS, WhatsApp and RCS messaging. It is used by consumer brands in e-commerce, fintech, gaming and subscription apps. The platform stores data in its own TesseractDB and syncs with data warehouses by import and export.
Entry price: From $85/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 9.4 of 10, #1 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 10.0 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 10.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 10.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 8.8 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 10.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 7.5 |
CommerceProduct catalog, product events, recommendations and search | 5% | 7.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- SMB, Mid-market and Enterprise companies
- Teams in e-commerce, financial services and gaming
- Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
Not a fit for
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
Billing unit: MTU https://clevertap.com/pricing/
| Plan | Price | What is included |
|---|---|---|
| Core | $85/mo | Up to 5,000 monthly active users; price grows with MAU tiers up to 100,000+ MAU; taxes and add-ons excluded https://clevertap.com/pricing/ |
| Pro | Contact sales | Price on request (demo) https://clevertap.com/pricing/ |
| Ultimate | Contact sales | Price on request (demo); up to 10 years of data retention https://clevertap.com/pricing/ |
- Public pricing
- Yes
- Free plan
- Not documented
- Free trial
- 30-day free trial on Core
Integrations
Connectors
140 connectors listed by the vendor https://docs.clevertap.com/docs/technology-partners
Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Declared
Features
As declared by the vendorData
9 of 10Identity resolutiondeterministic: profiles merged across devices on the same identitySource: https://docs.clevertap.com/docs/how-profiles-merge | Declared |
|---|---|
| Declared | |
| Declared | |
Mobile app eventsiOS, Android, React Native, Flutter, Cordova, Unity SDKsSource: https://developer.clevertap.com/docs/clevertap-sdks | Declared |
Server-side eventsUpload events and profiles via REST APISource: https://docs.clevertap.com/docs/imports-via-api | Declared |
Offline dataCSV upload, SFTP and cloud storage (S3, GCP, Azure) file importsSource: https://docs.clevertap.com/docs/import | Declared |
| Declared | |
Predictive modelsSystem and custom predictions (e.g. likelihood of conversion)Source: https://docs.clevertap.com/docs/predictions-types-and-statuses | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETLScheduled imports from Snowflake, BigQuery, Databricks, Redshift, Microsoft FabricSource: https://docs.clevertap.com/docs/data-warehouse | Declared |
Activation
7 of 9Journey orchestrationOwn journeys and campaigns: journeys and campaigns across channelsSource: https://clevertap.com/pricing/ | Declared |
|---|---|
| Declared | |
SMSSMS via providers (Twilio, Infobip, Sinch and others); WhatsApp and RCSSource: https://docs.clevertap.com/docs/technology-partners | Declared |
| Declared | |
In-app messagesIn-app messages, web messaging, app inbox, native displaySource: https://clevertap.com/pricing/ | Declared |
Google Ads audiencesSegments uploaded to Google Ads audience listsSource: https://docs.clevertap.com/docs/google-adwords-remarketing | Declared |
Meta audiences | Not documented |
TikTok audiencesTikTok remarketing audiencesSource: https://docs.clevertap.com/docs/tiktok-remarketing-1 | Declared |
LinkedIn audiences | Not documented |
Integration methods
3 of 3SDKsiOS, Android, React Native, Flutter, Cordova, Unity, KaiOS, Web; server-side librariesSource: https://developer.clevertap.com/docs/clevertap-sdks | Declared |
|---|---|
APIREST API (create, read, update, delete data), webhooks, server-side SDKsSource: https://developer.clevertap.com/docs/api-overview | Declared |
Warehouse syncImport from Snowflake, BigQuery, Databricks, Redshift, Microsoft Fabric; export to Snowflake, BigQuerySource: https://docs.clevertap.com/docs/data-warehouse | Declared |
Security and compliance
8 of 9SOC 2 Type IISOC 2 Type 2 (combined with CSA STAR level 2), period July 2025 – June 2026Source: https://trust.clevertap.com/compliance | Declared |
|---|---|
| Declared | |
GDPRGDPR compliant (external audit); erasure, access and opt-out requestsSource: https://trust.clevertap.com/compliance | Declared |
| Declared | |
| Declared | |
| Declared | |
SCIM provisioning | Not documented |
Audit logAudit logs on the dashboard, CSV export and automated export for SIEMSource: https://docs.clevertap.com/docs/audit-logs | Declared |
Consent managementOpt-out (data suppression) flag and GDPR request handlingSource: https://docs.clevertap.com/docs/gdpr | Partly |
| Declared |
Commerce
3 of 4Product catalogProduct catalog via API and feeds, AI enrichmentSource: https://docs.clevertap.com/docs/product-catalog | Declared |
|---|---|
Product eventsProduct Viewed, Added to Cart, Checkout, Charged events from the Shopify integrationSource: https://docs.clevertap.com/docs/shopify | Declared |
RecommendationsRecommendation strategies (popular, trending, best sellers, viewed-based, similar items)Source: https://docs.clevertap.com/docs/recommendations-agent | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
- Pricing is published on the vendor site
- Free trial: 30-day free trial on Core
- SOC 2 Type II and ISO 27001 declared
- Choice of data hosting regions: US, EU, APAC, Other
- 140 connectors
- Own channels: email, SMS, push and in-app
Cons and what to check
- SCIM provisioning: not documented
Questions to ask the vendor
- Which limits apply on our plan, and what does the next tier cost?
- Can we review the latest SOC 2 Type II report under NDA?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to CleverTap
All engagement platformsHow it differs from alternatives
Compared with Bloomreach Marketing (Global Index 8.6): CleverTap offers published pricing, a free trial and higher data and architecture, integrations, security and compliance and transparency scores; Bloomreach Marketing offers UK data hosting, partial warehouse-native work and higher activation channels and commerce scores.
Compared with Klaviyo (Global Index 8.7): CleverTap offers a free trial, APAC data hosting and higher data and architecture, integrations and commerce scores; Klaviyo offers a free plan, Meta ad audiences and a higher activation channels score.
Compared with RESUL (Global Index 7.9): CleverTap offers published pricing, a free trial and higher data and architecture, integrations, security and compliance, transparency and commerce scores; RESUL offers Meta and LinkedIn ad audiences and a higher activation channels score.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Bloomreach MarketingBloomreach | 8.6 | Engagement platform | From $60,000/yr | SOC 2, ISO 27001 | US, EU, UK, APAC, Other | Email, SMS, Push, In-app |
 KlaviyoKlaviyo | 8.7 | Engagement platform | From $20/mo | SOC 2, ISO 27001 | US, EU | Email, SMS, Push, In-app |
 RESULResulticks | 7.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | Email, SMS, Push, In-app |
| SelligentZeta Global | 5.8 | Engagement platform | Contact sales | Not documented | Not documented | Email, SMS, Push, In-app |
 NetcoreNetcore Cloud Pvt. Ltd. | 8.1 | Engagement platform | From ₹12,000/mo | ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 MoEngageMoEngage | 9.1 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; terms of service include a general export-control and sanctions clause. https://clevertap.com/terms-service/
FAQ
What is the AllCDP Global Index of CleverTap?
CleverTap scores 9.4 out of 10 and ranks #1 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does CleverTap cost?
Entry price is $85/mo (Core). Billing unit: MTU. Checked Oct 29, 2026.
Is CleverTap SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is CleverTap data hosted?
The vendor lists hosting in US, EU, APAC and Other.
Does CleverTap work with a data warehouse?
Warehouse-native work is not documented. Warehouse sync: Import from Snowflake, BigQuery, Databricks, Redshift, Microsoft Fabric; export to Snowflake, BigQuery.