Scal-e
Engagement platform by Polarista Group, S.L.Summary
Scal-e is a modular cloud marketing platform built around a customer data platform, with modules for data management and quality, privacy, segmentation, omnichannel marketing automation, distributed marketing, loyalty and BI. It serves B2B and B2C brands in sectors such as banking, insurance, retail, media and telecom. The platform combines a no-code CDP and ETL with its own email, SMS, push and messaging channels, and offers client-hosted database options.
Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 5.5 of 10, #78 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 10.0 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 6.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 2.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 1.3 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.0 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 5.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 5.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in financial services, retail and media
- Marketers who want profiles and messaging (email, SMS and push) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
| Plan | Price | What is included |
|---|---|---|
| CDP Advanced | Contact sales | CDP module limited to collecting data from the single customer view (RCU); price on request https://scal-e.com/pricing-cdp/ |
| CDP Premium | Contact sales | Customized single customer view with online, offline and on-chain data; price on request https://scal-e.com/pricing-cdp/ |
| CDP + Loyalty | Contact sales | CDP (Advanced or Premium) with loyalty, animation or sponsorship programs; price on request https://scal-e.com/pricing-cdp/ |
| CDP + Distributed marketing | Contact sales | CDP (Advanced or Premium) with access for local teams; price on request https://scal-e.com/pricing-cdp/ |
| CDP + Marketing automation | Contact sales | CDP (Advanced or Premium) with omnichannel marketing automation; price on request https://scal-e.com/pricing-cdp/ |
| Implementation (client project) · add-on | €3,000 | Platform set-up from €3,000 when the client does most of the work; agency and editor projects cost more https://scal-e.com/pricing-cdp/ |
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
100 connectors listed by the vendor https://scal-e.com/integrations-partners/
Ready-made, from our reference list:Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
6 of 10Identity resolutionNormalization, deduplication and unique or multiple reference keys for identity resolution; merge of master and duplicate profilesSource: https://scal-e.com/data-management/ | Declared |
|---|---|
Real-time profilesSegments calculated in real time with an unlimited number of segmentationsSource: https://scal-e.com/audience-builder/ | Declared |
Web eventsWebsite and e-commerce browsing, contacts, purchases, abandoned cartsSource: https://scal-e.com/source/ | Declared |
| Declared | |
Server-side events | Not documented |
Offline dataPoint of sale, CRM, ERP, call center, databases and CSV/JSON files via the built-in ETL; also on-chain dataSource: https://scal-e.com/source/ | Declared |
Computed attributesNo-code scores (RFM, PMG), aggregates and calculated fieldsSource: https://scal-e.com/audience-builder/ | Declared |
Predictive models | Not documented |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
5 of 9Journey orchestrationOwn journeys and campaigns: omnichannel marketing automation with multi-step customer journeys, distributed marketing and A/B testingSource: https://scal-e.com/customer-journey-orchestration/ | Declared |
|---|---|
EmailEmail in the omnichannel marketing automation moduleSource: https://scal-e.com/marketing-channels/ | Declared |
SMSSMS; also WhatsApp, Viber, Telegram, Facebook Messenger, WeChatSource: https://scal-e.com/marketing-channels/ | Declared |
| Declared | |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiencesLookalike and custom audiences on Facebook and Instagram; Facebook Conversions APISource: https://scal-e.com/customer-journey-orchestration/ | Declared |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APIPolymorphic API that adapts to the CDP data model, OpenAPI 3 with auto-generated documentationSource: https://scal-e.com/data-management/ | Declared |
Warehouse sync | Not documented |
Security and compliance
2 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPRPrivacy module: privacy rules, marking of personal and sensitive data, privacy by default, localized processingSource: https://scal-e.com/data-privacy/ | Declared |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementEvidence of consent kept at all stages of the customer journeySource: https://scal-e.com/data-privacy/ | Declared |
Data hosting regions | Not documented |
Commerce
2 of 4Product catalog | Not documented |
|---|---|
Product eventsPurchases and abandoned carts from website and e-commerce sourcesSource: https://scal-e.com/source/ | Declared |
RecommendationsDynamic product recommendations in communications based on behavioural and transactional dataSource: https://scal-e.com/customer-data-platform/recommendation-personalization/ | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
- 100 connectors
- Own channels: email, SMS and push
Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Scal-e
All engagement platformsHow it differs from alternatives
Compared with Netcore (Global Index 8.1): Scal-e has no clear advantage in public data; Netcore offers published pricing, US, EU, APAC data hosting and higher data and architecture, integrations, security and compliance, transparency, activation channels and commerce scores.
Compared with RESUL (Global Index 7.9): Scal-e has no clear advantage in public data; RESUL offers SOC 2 Type II, ISO 27001, HIPAA, own in-app messages and higher data and architecture, integrations, security and compliance and activation channels scores.
Compared with Selligent (Global Index 5.8): Scal-e offers higher use cases and data and architecture scores; Selligent offers own in-app messages, Google ad audiences and higher integrations, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 NetcoreNetcore Cloud Pvt. Ltd. | 8.1 | Engagement platform | From ₹12,000/mo | ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 RESULResulticks | 7.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | Email, SMS, Push, In-app |
| SelligentZeta Global | 5.8 | Engagement platform | Contact sales | Not documented | Not documented | Email, SMS, Push, In-app |
 OrttoOrtto (Canva) | 6.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 AgillicAgillic A/S | 6.5 | Engagement platform | Contact sales | Not documented | EU | Email, SMS, Push, In-app |
 ProCampaignConsultix | 5.4 | Engagement platform | Contact sales | ISO 27001 | EU | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://scal-e.com/resources/legal-notices/
FAQ
What is the AllCDP Global Index of Scal-e?
Scal-e scores 5.5 out of 10 and ranks #78 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Scal-e cost?
Scal-e does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Scal-e SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Scal-e data hosted?
Hosting regions are not documented in public sources.
Does Scal-e work with a data warehouse?
Warehouse-native work is not documented.