Zence CDP

Suite CDP by Easyrewardz

Summary

Zence is a CRM suite from Indian vendor Easyrewardz for retail and consumer brands. It combines loyalty, lead management, campaign automation, feedback, ticketing and conversational commerce, with a Customer Data Platform module (Zence 360) that provides a single customer view, segmentation and analytics. The CDP is one module of the suite rather than a standalone product.

Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 3.1 of 10, #119 of 121 in the rating.

AllCDP Global Index

Full rating

Zence CDP: 3.1 of 10, #119 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	4.2
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	4.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	0.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	4.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	3.8
CommerceProduct catalog, product events, recommendations and search	5%	0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in retail, e-commerce and financial services
Marketers who want profiles and messaging (email, SMS and push) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

100 connectors listed by the vendor zencecrm.com

Ready-made, from our reference list:

Shopify

Source: apps.shopify.com

Integration methods

SDKs: Not documented
API: Not documented
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

3 of 10

Data: Zence CDP
Identity resolutionSingle View of Customer built from online and offline interactions; identity graphs (matching method not documented)Source: zencecrm.com	Declared
Real-time profiles	Not documented
Web events	Not documented
Mobile app events	Not documented
Server-side events	Not documented
Offline dataOnline and offline channels unified, including in-store transactions, mobile app, website and SMSSource: zencecrm.com	Declared
Computed attributes	Not documented
Predictive modelsPredictive analytics in Zence AnalyticsSource: easyrewardz.com	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

4 of 9

Activation: Zence CDP
Journey orchestrationOwn journeys and campaigns: journey builder and trigger-based multi-wave campaigns with A/B testingSource: zencecrm.com	Declared
EmailEmail campaigns in Zence Marketing (CliX campaign engine)Source: easyrewardz.com	Declared
SMSSMS and WhatsApp campaigns; also social media and in-storeSource: easyrewardz.com	Declared
PushPush, web and app notificationsSource: zencecrm.com	Declared
In-app messages	Not documented
Google Ads audiences	Not documented
Meta audiences	Not documented
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

0 of 3

Integration methods: Zence CDP
SDKs	Not documented
API	Not documented
Warehouse sync	Not documented

Security and compliance

3 of 9

Security and compliance: Zence CDP
SOC 2 Type II	Not documented
ISO 27001ISO/IEC 27001:2022; also ISO/IEC 27701:2019 and PCI DSSSource: easyrewardz.com	Declared
GDPRGDPR compliance with privacy management toolsSource: zencecrm.com	Declared
CCPA / CPRA	Not documented
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent managementOneConsent: purpose-level consent capture with OTP validation, real-time consent checks before campaigns, right-to-be-forgotten workflows, built into the Zence CDP (India DPDP Act)Source: easyrewardz.com	Declared
Data hosting regions	Not documented

Commerce

0 of 4

Commerce: Zence CDP
Product catalog	Not documented
Product events	Not documented
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

100 connectors
Own channels: email, SMS and push

Cons and what to check

Pricing is not published
SOC 2 Type II: not documented
Data hosting regions: not documented
SSO: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to Zence CDP

All suite CDPs

How it differs from alternatives

Compared with Appier AIRIS (Global Index 6.6): Zence CDP has no clear advantage in public data; Appier AIRIS offers own in-app messages, Google, Meta and TikTok ad audiences and higher use cases, data and architecture, integrations, transparency and activation channels scores.

Compared with Mobio Activation CDP (Global Index 6.2): Zence CDP offers ISO 27001; Mobio Activation CDP offers published pricing, a free plan and higher use cases, data and architecture, integrations, transparency and activation channels scores.

Compared with SAP Engagement Cloud (Global Index 7.0): Zence CDP has no clear advantage in public data; SAP Engagement Cloud offers EU, US, APAC data hosting, SOC 2 Type II and higher use cases, data and architecture, integrations, security and compliance, transparency, activation channels and commerce scores.

Alternatives to Zence CDP
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Appier AIRISAppier	6.6	Suite CDP	Contact sales	ISO 27001	Not documented	Email, SMS, Push, In-app
Mobio Activation CDPMobio	6.2	Suite CDP	From $150/mo	Not documented	Not documented	Email, SMS, Push, In-app
SAP Engagement CloudSAP	7.0	Suite CDP	Contact sales	SOC 2, ISO 27001	EU, US, APAC	Email, SMS, Push, In-app
NetcoreNetcore Cloud Pvt. Ltd.	8.1	Engagement platform	From ₹12,000/mo	ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
OrttoOrtto (Canva)	6.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
SplioSplio SAS	6.8	Engagement platform	Contact sales	Not documented	EU	Email, SMS, Push

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. easyrewardz.com

FAQ

What is the AllCDP Global Index of Zence CDP?

Zence CDP scores 3.1 out of 10 and ranks #119 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Zence CDP cost?

Zence CDP does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Zence CDP SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Zence CDP data hosted?

Hosting regions are not documented in public sources.

Does Zence CDP work with a data warehouse?

Warehouse-native work is not documented.