Ortto

Engagement platform by Ortto (Canva)

Summary

Ortto is a marketing automation platform with a built-in customer data platform, analytics and a support inbox (Talk), formerly known as Autopilot. It unifies contacts, accounts and event-based activities from integrations and tracking, and activates them through journeys across email, SMS, push and in-app messages. Since April 2026 it is part of Canva and is priced by contact tier.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 6.9 of 10, #41 of 121 in the rating.

AllCDP Global Index

Full rating

Ortto: 6.9 of 10, #41 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	8.3
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	4.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	6.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	8.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	8.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	8.1
CommerceProduct catalog, product events, recommendations and search	5%	2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

SMB and Enterprise companies
Teams in b2b, financial services and healthcare
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: contacts help.ortto.com

Ortto plans, checked Oct 29, 2026
Plan	Price	What is included
Professional	Contact sales	Price not published; month-to-month commitment available help.ortto.com
Business	Contact sales	Price not published; annual commitment required help.ortto.com
Enterprise	Contact sales	Price not published; annual commitment required help.ortto.com

Public pricing: No: contact sales
Free plan: Not documented
Free trial: 14 days, up to 10,000 contacts and 100 email sends; all features except SMS

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)BigCommerceSalesforceHubSpotGoogle AdsMeta AdsLinkedIn AdsZendesk

Source: help.ortto.com

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

6 of 10

Data: Ortto
Identity resolution	Not documented
Real-time profilesReal-time customer data with event-based architectureSource: ortto.com	Declared
Web eventsWebsite tracking code and Checkmate TrackingSource: ortto.com	Declared
Mobile app eventsiOS, Android and Flutter SDKsSource: help.ortto.com	Declared
Server-side eventsPublic API for people, accounts and custom activitiesSource: help.ortto.com	Declared
Offline dataCSV imports; AWS S3 and Google Cloud Storage data sourcesSource: help.ortto.com	Declared
Computed attributesCustom fit and engagement scores from static or event-based attributesSource: ortto.com	Declared
Predictive models	Not documented
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

8 of 9

Activation: Ortto
Journey orchestrationOwn journeys and campaigns: journey builder across email, SMS, push, in-appSource: ortto.com	Declared
EmailEmail campaigns, journeys and transactional emailSource: ortto.com	Declared
SMSSMS via purchased mobile numbers and SMS creditsSource: help.ortto.com	Declared
PushPush notificationsSource: ortto.com	Declared
In-app messagesIn-app messagesSource: ortto.com	Declared
Google Ads audiencesAudience sync to Google AdsSource: help.ortto.com	Declared
Meta audiencesAudience sync to Facebook AdsSource: help.ortto.com	Declared
TikTok audiences	Not documented
LinkedIn audiencesLinkedIn Lead Gen Form capture and conversion events; no audience sync documentedSource: help.ortto.com	Partly

Integration methods

2 of 3

Integration methods: Ortto
SDKsiOS, Android and Flutter SDKs for push and in-app notificationsSource: help.ortto.com	Declared
APIPublic REST API (people, accounts, activities, email and SMS sending)Source: help.ortto.com	Declared
Warehouse sync	Not documented

Security and compliance

8 of 9

Security and compliance: Ortto
SOC 2 Type IISOC 2 Type II report (on request in trust center)Source: trust.ortto.com	Declared
ISO 27001ISO 27001:2022; also ISO 27701:2019Source: trust.ortto.com	Declared
GDPRGDPR compliantSource: ortto.com	Declared
CCPA / CPRACCPA / CPRASource: ortto.com	Declared
HIPAAHIPAASource: trust.ortto.com	Declared
SSOSSO with Okta support; 2FA enforcementSource: ortto.com	Declared
SCIM provisioning	Not documented
Audit logUser permissions, roles and audit logsSource: ortto.com	Declared
Consent managementCookie tracking opt-in prompt for GDPR; subscription permissionsSource: ortto.com	Declared
Data hosting regionsUS, EU, APACSource: help.ortto.com	Declared

Commerce

1 of 4

Commerce: Ortto
Product catalog	Not documented
Product eventsCustomer, purchase, cart and review data from Magento and other e-commerce sourcesSource: ortto.com	Declared
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

Free trial: 14 days, up to 10,000 contacts and 100 email sends; all features except SMS
SOC 2 Type II and ISO 27001 declared
Choice of data hosting regions: US, EU, APAC
Own channels: email, SMS, push and in-app

Cons and what to check

Pricing is not published; billing unit: contacts
SCIM provisioning: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names contacts)?
Can we review the latest SOC 2 Type II report under NDA?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Ortto

All engagement platforms

How it differs from alternatives

Compared with RESUL (Global Index 7.9): Ortto offers a free trial, US, EU, APAC data hosting and higher security and compliance and transparency scores; RESUL offers TikTok ad audiences and higher use cases, data and architecture, activation channels and commerce scores.

Compared with CleverTap (Global Index 9.4): Ortto offers Meta and LinkedIn ad audiences; CleverTap offers published pricing, TikTok ad audiences and higher use cases, data and architecture, integrations, transparency and commerce scores.

Compared with Klaviyo (Global Index 8.7): Ortto offers a free trial and APAC data hosting; Klaviyo offers published pricing, a free plan and higher use cases, data and architecture, integrations, transparency and commerce scores.

Alternatives to Ortto
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
RESULResulticks	7.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	Email, SMS, Push, In-app
CleverTapCleverTap	9.4	Engagement platform	From $85/mo	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app
SelligentZeta Global	5.8	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
D·engageD·engage	8.6	Engagement platform	Contact sales	SOC 2, ISO 27001	US, EU, Other	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found; terms of service include a general U.S. export-control and embargo clause. ortto.com

FAQ

What is the AllCDP Global Index of Ortto?

Ortto scores 6.9 out of 10 and ranks #41 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Ortto cost?

Ortto does not publish prices: pricing is on request from the vendor. Billing unit: contacts. Checked Oct 29, 2026.

Is Ortto SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is Ortto data hosted?

The vendor lists hosting in US, EU and APAC.

Does Ortto work with a data warehouse?

Warehouse-native work is not documented.