Tracardi
Packaged CDP by TracardiSummary
Tracardi is an API-first customer data platform engine with a free open-source edition (MIT with Commons Clause) and commercial enterprise and multi-tenant editions. It collects events via API and JavaScript, merges profiles, segments audiences and runs a graphical workflow engine with plugins for external tools. It is self-hosted (Docker, Kubernetes) on Elasticsearch, Redis and other dependencies and suits developers building their own CDP.
Entry price: Free plan; paid plans on request. Documented data blocks: 7 of 8. AllCDP Global Index: 3.8 of 10, #113 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.8 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 4.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 4.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 0.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 7.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 1.3 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- SMB and Enterprise companies
- Teams in retail and financial services
- Marketers who want profiles and messaging (email and SMS) in one tool
Not a fit for
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
Billing unit: Flat fee license for on-premise installation; multi-tenant version priced per tenant installation https://tracardi.com/index.php/pricing/
| Plan | Price | What is included |
|---|---|---|
| Open-Source Version | Free | Free; single tenant, limited events per second, limited automation, no event validation https://tracardi.com/index.php/pricing/ |
| Commercial Enterprise Version | Contact sales | Contact Us; event validation, custom profile merging, parallel processing, queues (Kafka, RabbitMQ), test and production environments, customer activation; single tenant https://tracardi.com/index.php/pricing/ |
| Commercial Multi-Tenant Version | Contact sales | Contact Us; for SaaS providers, multi-tenant setup, installation and integration support, lowered price per tenant installation https://tracardi.com/index.php/pricing/ |
- Public pricing
- No: contact sales
- Free plan
- Open-source version is free (MIT + Commons Clause; self-hosted)
- Free trial
- Not documented
Integrations
Connectors
43 connectors listed by the vendor https://tracardi.github.io/documentation/latest/
Ready-made, from our reference list:Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
4 of 10Identity resolutiondeterministic: automatic profile merging on merge keys (e.g. email), merging of anonymous profiles after identification; restricted merging by event type in commercial versionSource: https://tracardi.github.io/documentation/latest/getting_started/processes/merging/ | Declared |
|---|---|
Real-time profilesReal-time event ingestion, segmentation and workflow processingSource: https://tracardi.github.io/documentation/latest/ | Declared |
Web eventsJavaScript snippet for tracking and personalization; redirected and cross-domain linksSource: https://tracardi.github.io/documentation/latest/getting_started/processes/integration/js/ | Declared |
Mobile app events | Not documented |
Server-side eventsTrack API endpoint and webhook endpoint; queue ingestion (Kafka, RabbitMQ) in commercial versionSource: https://tracardi.github.io/documentation/latest/getting_started/processes/integration/ | Declared |
Offline data | Not documented |
Computed attributes | Not documented |
Predictive models | Not documented |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
3 of 9Journey orchestrationOwn journeys and campaigns: graphical workflow editor with triggers and actions; audiences activated to external systemsSource: https://tracardi.github.io/documentation/latest/getting_started/processes/audience/ | Declared |
|---|---|
EmailWorkflow actions send email via third-party services (SendGrid, Mailchimp Transactional, Elastic Email)Source: https://tracardi.github.io/documentation/latest/getting_started/processes/workflow/actions/sendgrid_send_email/ | Partly |
SMSWorkflow actions send SMS via ClickSend, sms77; Twilio in commercial versionSource: https://tracardi.github.io/documentation/latest/getting_started/processes/workflow/actions/clicksend_sms/ | Partly |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APIAPI-first: Track endpoint, webhooks, full REST APISource: https://tracardi.github.io/documentation/latest/getting_started/processes/integration/api/ | Declared |
Warehouse sync | Not documented |
Security and compliance
1 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPR | Not documented |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementConsents stored on profiles; can constrain workflows and data storage; add-consents workflow actionSource: https://tracardi.github.io/documentation/latest/getting_started/definitions/consent/ | Declared |
Data hosting regions | Not documented |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- Free plan available
Cons and what to check
- Pricing is not published; billing unit: Flat fee license for on-premise installation; multi-tenant version priced per tenant installation
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed (the vendor names Flat fee license for on-premise installation; multi-tenant version priced per tenant installation)?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Tracardi
All packaged CDPsHow it differs from alternatives
Compared with Treasure AI Intelligent CDP (Global Index 8.5): Tracardi offers a free plan; Treasure AI Intelligent CDP offers US, EU, APAC data hosting, SOC 2 Type II, ISO 27001, HIPAA and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.
Compared with Amperity (Global Index 7.4): Tracardi offers a free plan; Amperity offers US, EU, APAC data hosting, ISO 27001 and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.
Compared with Redpoint CDP (Global Index 7.7): Tracardi offers a free plan and a higher transparency score; Redpoint CDP offers US, UK data hosting, SOC 2 Type II, ISO 27001, HIPAA and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 AmperityAmperity | 7.4 | Packaged CDP | Contact sales | ISO 27001 | US, EU, APAC, Other | Email, SMS, Push |
 Redpoint CDPRedpoint Global | 7.7 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, UK | Email, SMS, Push |
 mediarithmicsmediarithmics | 6.6 | Packaged CDP | Contact sales | ISO 27001 | Not documented | |
 RESULResulticks | 7.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | Email, SMS, Push, In-app |
| FirstHiveFirstHive | 6.7 | Packaged CDP | Contact sales | SOC 2, ISO 27001 | Not documented | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://tracardi.com/index.php/pricing/
FAQ
What is the AllCDP Global Index of Tracardi?
Tracardi scores 3.8 out of 10 and ranks #113 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Tracardi cost?
Tracardi has a free plan; paid plans are priced on request. Billing unit: Flat fee license for on-premise installation; multi-tenant version priced per tenant installation. Checked Oct 29, 2026.
Is Tracardi SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Tracardi data hosted?
Hosting regions are not documented in public sources.
Does Tracardi work with a data warehouse?
Warehouse-native work is not documented.