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TrustYou CDP

Packaged CDP by TrustYou

Summary

TrustYou CDP is a hospitality customer data platform from TrustYou, the guest feedback company, that unifies PMS reservations, survey feedback and communication data into one Golden Profile per guest. Hotels and hotel groups use it for segmentation, RFM analysis and direct-booking campaigns, syncing audiences to email tools and triggering email, SMS and WhatsApp messages through Mailchimp and Twilio. It is a packaged SaaS product priced per property, sold alongside TrustYou CXP and TrustYou Agent.

Entry price: From $350/mo per property. Documented data blocks: 7 of 8. AllCDP Global Index: 4.1 of 10, #105 of 121 in the rating.

AllCDP Global Index

Full rating
TrustYou CDP: 4.1 of 10, #105 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%4.2
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%5.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%0.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%6.3
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%7.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%1.6
CommerceProduct catalog, product events, recommendations and search
5%0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Teams in travel and hospitality
  • Marketers who want profiles and messaging (email and SMS) in one tool
  • Companies that need EU data hosting

Not a fit for

  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: properties https://www.trustyou.com/pricing/

TrustYou CDP plans, checked Oct 29, 2026
PlanPriceWhat is included
CDP One$350/mo per propertyFrom $350 per property per month, billed annually; 1 property, unlimited users, real-time PMS integrations, unified guest profile, consent management, unlimited AudienceAI segmentation, e-mail marketing integrations https://www.trustyou.com/pricing/
Additional properties · add-onContact salesAdd-on; price not published https://www.trustyou.com/pricing/
Event-based communication (email via Mailchimp/Twilio, SMS via Twilio) · add-onContact salesAdd-on; price not published https://www.trustyou.com/pricing/
Front desk browser plugin · add-onContact salesAdd-on for Chrome and Edge, incl. automatic customer detection; price not published https://www.trustyou.com/pricing/
Public pricing
Yes
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:
Twilio
Source: https://www.trustyou.com/pricing/

Integration methods

SDKs
Not documented
API
Not documented
Warehouse sync
Not documented
Reverse ETL
Not documented

Features

As declared by the vendor

Data

4 of 10
Data: TrustYou CDP
Identity resolutiondeterministic+probabilistic: weighted similarity scoring on normalized name (incl. phonetic and transliterated), email, phone, birthday and country; consent-aware Golden ProfileSource: https://support.cdp.trustyou.com/hc/en-us/articles/31321323726493-Profile-Merging-and-Golden-CDP-Profiles
Declared
Real-time profilesReal-time PMS integrations; audience sync on a configurable schedule (e.g. daily)Source: https://www.trustyou.com/pricing/
Partly
Web events
Not documented
Mobile app events
Not documented
Server-side events
Not documented
Offline dataPMS reservation and stay data (past, current, upcoming), CXP survey feedback, email tool consent and campaign dataSource: https://support.cdp.trustyou.com/hc/en-us/articles/27183761678109-What-is-the-TrustYou-Customer-Data-Platform-CDP
Declared
Computed attributesBuilt-in RFM segmentation (Champions, Loyal, At Risk, etc.)Source: https://support.cdp.trustyou.com/hc/en-us/articles/27244633471005-Understanding-your-RFM-Segmentation
Declared
Predictive models
Not documented
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

3 of 9
Activation: TrustYou CDP
Journey orchestrationAudiences only, sent to other tools: segment sync to email marketing tools plus triggered transactional events (booking confirmation, pre-arrival, post-stay)Source: https://support.cdp.trustyou.com/hc/en-us/articles/38317374475293-What-is-the-structure-of-the-Connectors-section
Partly
EmailCDP does not send email itself; segments and transactional events go to a connected email tool (e.g. Mailchimp, Mandrill)Source: https://support.cdp.trustyou.com/hc/en-us/articles/27183761678109-What-is-the-TrustYou-Customer-Data-Platform-CDP
Partly
SMSSMS and WhatsApp via Twilio (event-based communication add-on)Source: https://www.trustyou.com/pricing/
Add-on
Push
Not documented
In-app messages
Not documented
Google Ads audiences
Not documented
Meta audiences
Not documented
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

0 of 3
Integration methods: TrustYou CDP
SDKs
Not documented
API
Not documented
Warehouse sync
Not documented

Security and compliance

6 of 9
Security and compliance: TrustYou CDP
SOC 2 Type IISOC 2 Type IISource: https://www.trustyou.com/cdp/
Declared
ISO 27001ISO 27001Source: https://www.trustyou.com/cdp/
Declared
GDPRGDPR compliant, privacy by designSource: https://www.trustyou.com/cdp/
Declared
CCPA / CPRA
Not documented
HIPAA
Not documented
SSOSSO / SAMLSource: https://www.trustyou.com/cdp/
Declared
SCIM provisioningSCIM / RBACSource: https://www.trustyou.com/cdp/
Declared
Audit log
Not documented
Consent managementConsent management and consent management optimization; per-channel consent kept on the Golden ProfileSource: https://www.trustyou.com/pricing/
Declared
Data hosting regionsEUSource: https://www.trustyou.com/cdp/
Declared

Commerce

0 of 4
Commerce: TrustYou CDP
Product catalog
Not documented
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • Pricing is published on the vendor site
  • SOC 2 Type II and ISO 27001 declared

Cons and what to check

  • Audit log: not documented

Questions to ask the vendor

  1. Which limits apply on our plan, and what does the next tier cost?
  2. Can we review the latest SOC 2 Type II report under NDA?
  3. Can the platform work on top of our data warehouse without copying data?
  4. Which connectors for our stack are built and maintained by you, and which by partners?
  5. How long does a typical implementation take, and who does the work?

Alternatives to TrustYou CDP

All packaged CDPs

How it differs from alternatives

Compared with Ireckonu (Global Index 4.8): TrustYou CDP offers published pricing, EU data hosting and higher security and compliance and transparency scores; Ireckonu offers its own journeys and higher use cases, data and architecture and integrations scores.

Compared with Spotler Activate (Global Index 6.6): TrustYou CDP offers published pricing, SOC 2 Type II and higher security and compliance and transparency scores; Spotler Activate offers its own journeys, own push and higher use cases, data and architecture, integrations, activation channels and commerce scores.

Compared with Bikky (Global Index 4.7): TrustYou CDP offers published pricing, EU data hosting and a higher security and compliance score; Bikky offers US data hosting, its own journeys and higher use cases, data and architecture, integrations and commerce scores.

Alternatives to TrustYou CDP
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
IreckonuIreckonu4.8Packaged CDPContact salesISO 27001Not documentedEmail, SMS
Spotler ActivateSpotler Group6.6Packaged CDPContact salesISO 27001EUEmail, SMS, Push
BikkyBikky4.7Packaged CDPContact salesSOC 2USEmail, SMS
mediarithmicsmediarithmics6.6Packaged CDPContact salesISO 27001Not documentedEmail
Redpoint CDPRedpoint Global7.7Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, UKEmail, SMS, Push
Treasure AI Intelligent CDPTreasure AI8.5Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.trustyou.com/terms-conditions/

FAQ

What is the AllCDP Global Index of TrustYou CDP?

TrustYou CDP scores 4.1 out of 10 and ranks #105 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does TrustYou CDP cost?

Entry price is $350/mo per property (CDP One). Billing unit: properties. Checked Oct 29, 2026.

Is TrustYou CDP SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is TrustYou CDP data hosted?

The vendor lists hosting in EU.

Does TrustYou CDP work with a data warehouse?

Warehouse-native work is not documented.