VEMT Experience & Loyalty Cloud
Engagement platform by Bridgetools B.V. (VEMT)Summary
VEMT Experience & Loyalty Cloud is a customer experience and loyalty platform from Amsterdam with a built-in customer data platform, an audience builder and 70+ ready-made engagement formats such as loyalty programs, coupons, referrals and communities. It is aimed at retail, hospitality, brands and travel companies. The CDP is an event-driven module of the integrated suite that feeds segmentation, rewards, recommendations and email and SMS campaigns.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 4.4 of 10, #98 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 7.5 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 6.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 1.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 1.3 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 2.5 |
CommerceProduct catalog, product events, recommendations and search | 5% | 2.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in retail, travel and hospitality and b2b
- Marketers who want profiles and messaging (email and SMS) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
4 of 10Identity resolutionCollects and unifies data from all sources regardless of data structure or identifier (email, cookie, etc.); profiles include relationships with friends, family and co-workersSource: https://vemt.com/vemt-customer-data-platform-cdp/ | Declared |
|---|---|
Real-time profilesEvent-driven database across the whole platform; actions triggered in real time on captured behaviourSource: https://vemt.com/vemt-customer-data-platform-cdp/ | Declared |
Web events | Not documented |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataIntegrates with in-store POS, webshop, campaign software and CRMSource: https://vemt.com/what-is-vemt/ | Declared |
Computed attributes | Not documented |
Predictive modelsPredictive analytics to recognise likely defectors; next-step algorithms for retail, hospitality, brands and travelSource: https://vemt.com/formats/ | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
3 of 9Journey orchestrationOwn journeys and campaigns: 70+ pre-configured formats and automation flows (loyalty, coupons, referrals, churn reduction, onboarding)Source: https://vemt.com/what-is-vemt/ | Declared |
|---|---|
EmailVEMT Campaigns: drag-and-drop email design, marketing automation, landing pages, formsSource: https://vemt.com/modules/ | Declared |
SMSAutomated email, SMS or other push messages in response to customer eventsSource: https://vemt.com/formats/ | Declared |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
| Declared | |
Warehouse sync | Not documented |
Security and compliance
1 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPRGDPR data subject requests (right to be forgotten within 30 days); Data Privacy OfficerSource: https://vemt.com/privacy-policy/ | Declared |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent management | Not documented |
Data hosting regions | Not documented |
Commerce
1 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
RecommendationsRecommendations sent to audiences directly from the Audience BuilderSource: https://vemt.com/vemt-audience-builder/ | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
No clear advantages in public data.Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to VEMT Experience & Loyalty Cloud
All engagement platformsHow it differs from alternatives
Compared with RESUL (Global Index 7.9): VEMT Experience & Loyalty Cloud has no clear advantage in public data; RESUL offers SOC 2 Type II, ISO 27001, HIPAA, own push and in-app messages and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.
Compared with Bloomreach Marketing (Global Index 8.6): VEMT Experience & Loyalty Cloud has no clear advantage in public data; Bloomreach Marketing offers US, EU, UK, APAC data hosting, SOC 2 Type II, ISO 27001 and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.
Compared with Netcore (Global Index 8.1): VEMT Experience & Loyalty Cloud has no clear advantage in public data; Netcore offers published pricing, US, EU, APAC data hosting and higher use cases, data and architecture, integrations, security and compliance, transparency, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 RESULResulticks | 7.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | Email, SMS, Push, In-app |
 Bloomreach MarketingBloomreach | 8.6 | Engagement platform | From $60,000/yr | SOC 2, ISO 27001 | US, EU, UK, APAC, Other | Email, SMS, Push, In-app |
 NetcoreNetcore Cloud Pvt. Ltd. | 8.1 | Engagement platform | From ₹12,000/mo | ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 SplioSplio SAS | 6.8 | Engagement platform | Contact sales | Not documented | EU | Email, SMS, Push |
 Related Digital CDPRelated Digital | 6.3 | Engagement platform | Contact sales | ISO 27001 | Not documented | Email, SMS, Push, In-app |
 YespoYespo | 6.2 | Engagement platform | From €65/mo | ISO 27001 | EU | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://vemt.com/privacy-policy/
FAQ
What is the AllCDP Global Index of VEMT Experience & Loyalty Cloud?
VEMT Experience & Loyalty Cloud scores 4.4 out of 10 and ranks #98 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does VEMT Experience & Loyalty Cloud cost?
VEMT Experience & Loyalty Cloud does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is VEMT Experience & Loyalty Cloud SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is VEMT Experience & Loyalty Cloud data hosted?
Hosting regions are not documented in public sources.
Does VEMT Experience & Loyalty Cloud work with a data warehouse?
Warehouse-native work is not documented.