Vibetrace

Engagement platform by Vibetrace

Summary

Vibetrace is a marketing automation platform for online retailers and digital agencies, with a white-label option for agencies and a built-in customer data platform. The CDP collects web and e-commerce events into profiles and builds real-time segments used for email, SMS, web push, WhatsApp, popups and product recommendations. Self-service plans are priced per monthly active user; an enterprise edition can run in a dedicated cloud or on-premise.

Entry price: From $250/mo. Documented data blocks: 8 of 8. AllCDP Global Index: 6.1 of 10, #64 of 121 in the rating.

AllCDP Global Index

Full rating

Vibetrace: 6.1 of 10, #64 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	8.3
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	2.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	3.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	10.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	3.8
CommerceProduct catalog, product events, recommendations and search	5%	7.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

SMB and Enterprise companies
Teams in e-commerce and retail
Marketers who want profiles and messaging (email, SMS and push) in one tool

Not a fit for

Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: MTU vibetrace.com

Vibetrace plans, checked Oct 29, 2026
Plan	Price	What is included
Standard	$250/mo	Self-service, $5 per 1,000 monthly active users; price shown from $250 (calculator default 50,000 MAU); email/SMS/push, segmentation, recommendations, built-in integrations vibetrace.com
Premium	$450/mo	Self-service, $9 per 1,000 monthly active users; adds custom email providers, audience synchronisation, custom data feeds and integrations vibetrace.com
Enterprise (managed)	Contact sales	Starts at $5,600 (billing period not stated); annual contracts; cloud or on-premise instance, managed services, SLAs vibetrace.com
Email sending · add-on	$20 per 100,000 emails	Usage fee on top of the MAU-based plan vibetrace.com

Public pricing: Yes
Free plan: Not documented
Free trial: Free trial, no credit card required (duration not stated)

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyAdobe Commerce (Magento)Google Analytics

Source: vibetrace.com

Integration methods

SDKs: Not documented
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

6 of 10

Data: Vibetrace
Identity resolutionAnonymous visitors collected into profiles; users identified and reconciled for cross-trackingSource: vibetrace.com	Declared
Real-time profilesReal-time data collection and dynamic segmentsSource: vibetrace.com	Declared
Web eventsAutomatic e-commerce and website event collection, custom events, Tag Manager supportSource: vibetrace.com	Declared
Mobile app events	Not documented
Server-side eventsServer-side APIs to update users and eventsSource: vibetrace.com	Declared
Offline dataOffline and online data; CRM/ERP integration; flows via FTP, SFTP, S3, MFT or APIsSource: vibetrace.com	Declared
Computed attributesBuilt-in segmentation models: RFM, churn/retention modelling, basket analysisSource: vibetrace.com	Declared
Predictive models	Not documented
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

4 of 9

Activation: Vibetrace
Journey orchestrationOwn journeys and campaigns: email, SMS, web push, WhatsApp, popups and onsite personalisation workflowsSource: vibetrace.com	Declared
EmailEmail automation; own ESP or bring your own (Amazon SES, SendGrid, Mailgun, SparkPost, Mandrill, Pepipost, SMTP)Source: vibetrace.com	Declared
SMSSMS automation; WhatsApp via official WhatsApp APISource: vibetrace.com	Declared
PushWeb push notificationsSource: vibetrace.com	Declared
In-app messages	Not documented
Google Ads audiences	Not documented
Meta audiencesFacebook Ads Automation is being rebuilt for new Facebook APIs and is currently not availableSource: vibetrace.com	Not offered
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

1 of 3

Integration methods: Vibetrace
SDKs	Not documented
APIServer-side APIs for users, events and event reportsSource: vibetrace.com	Declared
Warehouse sync	Not documented

Security and compliance

3 of 9

Security and compliance: Vibetrace
SOC 2 Type II	Not documented
ISO 27001	Not documented
GDPRData processing agreement under GDPR for paying customersSource: vibetrace.com	Declared
CCPA / CPRAGDPR and CCPA compliant data storage (enterprise offer)Source: vibetrace.com	Declared
HIPAA	Not documented
SSOSSO, SAML, OAuth or dedicated identity provider (enterprise offer)Source: vibetrace.com	Declared
SCIM provisioning	Not documented
Audit log	Not documented
Consent management	Not documented
Data hosting regionsEU, OtherSource: vibetrace.com	Declared

Commerce

3 of 4

Commerce: Vibetrace
Product catalogProduct catalogue sync from e-commerce platforms; catalogue reportsSource: vibetrace.com	Declared
Product eventsStandard e-commerce events tracked by default (views, cart, purchase, search)Source: vibetrace.com	Declared
RecommendationsProduct recommendation engine for web, email and mobileSource: vibetrace.com	Declared
Search	Not documented

Pros, cons and what to check

Pros

Pricing is published on the vendor site
Free trial: Free trial, no credit card required (duration not stated)
Choice of data hosting regions: EU, Other
Own channels: email, SMS and push

Cons and what to check

SOC 2 Type II: not documented
ISO 27001: not documented
SCIM provisioning: not documented
Audit log: not documented

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can you share a current SOC 2 Type II report?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Vibetrace

All engagement platforms

How it differs from alternatives

Compared with Klaviyo (Global Index 8.7): Vibetrace offers a free trial and a higher commerce score; Klaviyo offers a free plan, US data hosting and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Brevo Data Platform (Global Index 7.9): Vibetrace offers a free trial; Brevo Data Platform offers a free plan, ISO 27001 and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Yespo (Global Index 6.2): Vibetrace offers a free trial and a higher security and compliance score; Yespo offers ISO 27001, own in-app messages and higher data and architecture, integrations and activation channels scores.

Alternatives to Vibetrace
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app
Brevo Data PlatformBrevo	7.9	Engagement platform	From $9/mo	ISO 27001	EU	Email, SMS, Push
YespoYespo	6.2	Engagement platform	From €65/mo	ISO 27001	EU	Email, SMS, Push, In-app
CustobarCustobar	6.0	Engagement platform	From €548/mo	Not documented	EU	Email, SMS, Push
Mapp Marketing CloudMapp	7.4	Engagement platform	From $3,050/mo	ISO 27001	EU	Email, SMS, Push, In-app
Voyado Customer EngagementVoyado	7.1	Engagement platform	Contact sales	ISO 27001	EU	Email, SMS, Push

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. vibetrace.com

FAQ

What is the AllCDP Global Index of Vibetrace?

Vibetrace scores 6.1 out of 10 and ranks #64 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Vibetrace cost?

Entry price is $250/mo (Standard). Billing unit: MTU. Checked Oct 29, 2026.

Is Vibetrace SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Vibetrace data hosted?

The vendor lists hosting in EU and Other.

Does Vibetrace work with a data warehouse?

Warehouse-native work is not documented.