Lytics CDP

Suite CDP by Contentstack

Summary

Lytics is a real-time customer data platform owned by Contentstack since December 2024 and sold as part of Contentstack's Data Cloud alongside its headless CMS and personalization products. It unifies web, mobile and offline data into identity-resolved profiles, adds content affinities and lookalike models, and activates audiences to advertising and marketing tools. It also offers Cloud Connect for zero-copy segmentation on Snowflake and BigQuery.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 6.8 of 10, #42 of 121 in the rating.

AllCDP Global Index

Full rating

Lytics CDP: 6.8 of 10, #42 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	6.7
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	9.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	6.3
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	5.0
CommerceProduct catalog, product events, recommendations and search	5%	1.3

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Enterprise companies
Teams that keep customer data in a cloud warehouse and want to use it without copying

Not a fit for

Buyers who need published pricing before a sales call
Teams that want to send email or SMS from the same tool: no own channels documented
Small teams: the vendor targets enterprise companies

Pricing

Lytics CDP plans, checked Oct 29, 2026
Plan	Price	What is included
Enterprise	Contact sales	Lytics CDP is included only in the Enterprise plan (custom price); Free, Build and Growth plans do not include it https://www.contentstack.com/pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyBigCommerceSalesforceHubSpotBrazeIterableKlaviyoSnowflakeBigQueryDatabricksGoogle AdsMeta AdsTikTok AdsLinkedIn AdsGoogle AnalyticsAmplitude

Source: https://docs.lytics.com/llms.txt

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Declared
Reverse ETL: Not documented

Features

As declared by the vendor

Data

8 of 10

Data: Lytics CDP
Identity resolutiondeterministic: profiles stitched on shared identifiers (cookie, email, user ID)Source: https://docs.lytics.com/docs/stitching-user-profiles	Declared
Real-time profilesReal-time identity resolution and audiences that update with new interactionsSource: https://www.contentstack.com/platforms/real-time-cdp	Declared
Web eventsJavaScript tagSource: https://docs.lytics.com/docs/lytics-integration-options	Declared
Mobile app eventsiOS, Android, React Native SDKsSource: https://docs.lytics.com/docs/sdk-for-ios	Declared
Server-side eventsLytics API, webhooks, server-to-server file transferSource: https://docs.lytics.com/docs/lytics-integration-options	Declared
Offline dataLytics File Service and custom data importsSource: https://docs.lytics.com/docs/lytics-integration-options	Declared
Computed attributes	Not documented
Predictive modelsLookalike (propensity) models: churn, repeat purchase, unknown to knownSource: https://docs.lytics.com/docs/ml-modeling	Declared
Warehouse-native (zero-copy)Cloud Connect zero-copy segmentation on Snowflake, BigQuerySource: https://www.contentstack.com/platforms/real-time-cdp	Declared
Reverse ETL	Not documented

Activation

5 of 9

Activation: Lytics CDP
Journey orchestrationAudiences only, sent to other toolsSource: https://docs.lytics.com/docs/flows	Declared
Email	Not documented
SMS	Not documented
Push	Not documented
In-app messages	Not documented
Google Ads audiencesSource: https://docs.lytics.com/docs/google-ads-overview	Declared
Meta audiencesSource: https://docs.lytics.com/docs/meta	Declared
TikTok audiencesSource: https://docs.lytics.com/docs/tiktok	Declared
LinkedIn audiencesSource: https://docs.lytics.com/docs/linkedin	Declared

Integration methods

3 of 3

Integration methods: Lytics CDP
SDKsJavaScript tag, iOS, Android, React NativeSource: https://docs.lytics.com/docs/lytics-integration-options	Declared
APILytics REST API, webhooksSource: https://docs.lytics.com/docs/lytics-integration-options	Declared
Warehouse syncCloud Connect connections to data warehousesSource: https://docs.lytics.com/docs/managing-cloud-connections	Declared

Security and compliance

7 of 9

Security and compliance: Lytics CDP
SOC 2 Type IISOC 2 Type II (Security, Availability, Confidentiality) for the Lytics platformSource: https://www.contentstack.com/docs/lytics/privacy-and-data-protection	Declared
ISO 27001Contentstack ISO/IEC 27001:2022 (trust.lytics.com redirects to the Contentstack trust center)Source: https://trust.contentstack.com/	Declared
GDPRData subject requests, deletion, consentSource: https://www.contentstack.com/docs/lytics/privacy-and-data-protection	Declared
CCPA / CPRASource: https://www.contentstack.com/docs/lytics/privacy-and-data-protection	Declared
HIPAA	Not documented
SSOSAML 2.0, SP-initiated (Okta, Azure AD, Google Workspace)Source: https://docs.lytics.com/docs/single-sign-on-overview	Declared
SCIM provisioning	Not documented
Audit logAudit Logs API for account changesSource: https://docs.lytics.com/docs/monitoring-metrics-copy	Declared
Consent managementConsent collection, profile materialization and enforcement in segments; OneTrust integrationSource: https://docs.lytics.com/docs/consent	Declared
Data hosting regions	Not documented

Commerce

1 of 4

Commerce: Lytics CDP
Product catalog	Not documented
Product events	Not documented
RecommendationsContent recommendations API (content, not product catalog)Source: https://docs.lytics.com/docs/recommendations	Partly
Search	Not documented

Pros, cons and what to check

Pros

SOC 2 Type II and ISO 27001 declared
Warehouse-native: Cloud Connect zero-copy segmentation on Snowflake, BigQuery

Cons and what to check

Pricing is not published
Data hosting regions: not documented
SCIM provisioning: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can we review the latest SOC 2 Type II report under NDA?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Lytics CDP

All suite CDPs

How it differs from alternatives

Compared with Adobe Real-Time CDP (Global Index 7.3): Lytics CDP offers SOC 2 Type II, ISO 27001 and warehouse-native work; Adobe Real-Time CDP offers US, UK, EU, APAC data hosting, own email and higher data and architecture and commerce scores.

Compared with RudderStack (Global Index 8.0): Lytics CDP offers ISO 27001; RudderStack offers published pricing, a free plan and higher data and architecture, integrations, security and compliance, transparency and commerce scores.

Compared with Rokt mParticle (Global Index 7.3): Lytics CDP has no clear advantage in public data; Rokt mParticle offers US, EU, APAC data hosting and higher data and architecture, integrations, security and compliance and commerce scores.

Alternatives to Lytics CDP
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Adobe Real-Time CDPAdobe	7.3	Suite CDP	Contact sales	Not documented	US, UK, EU, APAC, Other	Email
RudderStackRudderStack	8.0	Composable CDP	From $265/mo	SOC 2, HIPAA	US, EU	None documented
Rokt mParticleRokt	7.3	Packaged CDP	Contact sales	SOC 2, ISO 27001	US, EU, APAC	None documented
Tealium AudienceStream CDPTealium	7.3	Packaged CDP	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	None documented
Zeotap CDPZeotap	7.7	Packaged CDP	Contact sales	ISO 27001, HIPAA	EU, US, APAC	None documented
Ours PrivacyOurs Wellness, Inc.	5.5	Packaged CDP	Contact sales	SOC 2, HIPAA	US	None documented

Availability in Russia (for reference, not part of any rating): no data — No statement found. https://trust.contentstack.com/

FAQ

What is the AllCDP Global Index of Lytics CDP?

Lytics CDP scores 6.8 out of 10 and ranks #42 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Lytics CDP cost?

Lytics CDP does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Lytics CDP SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is Lytics CDP data hosted?

Hosting regions are not documented in public sources.

Does Lytics CDP work with a data warehouse?

Cloud Connect zero-copy segmentation on Snowflake, BigQuery.