ADA Real-Time Customer Data Platform (rCDP) logo

ADA Real-Time Customer Data Platform (rCDP)

Packaged CDP by ADA

Summary

ADA Real-Time Customer Data Platform (rCDP) is the former Algonomy CDP, now sold by ADA after its acquisition of Algonomy in 2026. It builds Golden Customer Records with deterministic and probabilistic identity resolution, offers retail-focused predictive models and streams segments to external channels through Audience Manager. It is a packaged CDP aimed at enterprise retail and consumer brands, sold alongside ADA's separate campaign, recommendation and search products.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 4.3 of 10, #99 of 121 in the rating.

AllCDP Global Index

Full rating
ADA Real-Time Customer Data Platform (rCDP): 4.3 of 10, #99 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%6.7
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%7.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%1.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%0.0
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%0.9
CommerceProduct catalog, product events, recommendations and search
5%6.3

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Enterprise companies
  • Teams in retail, e-commerce and financial services

Not a fit for

  • Buyers who need published pricing before a sales call
  • Small teams: the vendor targets enterprise companies

Pricing

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

560 connectors listed by the vendor adaglobal.com

Ready-made, from our reference list:
Shopify
Source: adaglobal.com

Integration methods

SDKs
Not documented
API
Declared
Warehouse sync
Not documented
Reverse ETL
Not documented

Features

As declared by the vendor

Data

6 of 10
Data: ADA Real-Time Customer Data Platform (rCDP)
Identity resolutiondeterministic+probabilistic: known logins stitched with anonymous identities into a Golden Customer RecordSource: adaglobal.com
Declared
Real-time profilesReal-time profile stitching and real-time segment streamingSource: adaglobal.com
Declared
Web events
Not documented
Mobile app events
Not documented
Server-side eventsBatch or streaming ingestion via API requestsSource: adaglobal.com
Declared
Offline dataOffline sources such as POS, CRM, DWH, DMP; drag-and-drop file upload for batch loadsSource: adaglobal.com
Declared
Computed attributes
Not documented
Predictive modelsOut-of-the-box retail models: affinity, replenishment prediction, lookalike, RFME, propensity to buy, CLTV, churn; custom modelsSource: adaglobal.com
Declared
Warehouse-native (zero-copy)Snowflake, Databricks: composable CDP option built by ADA on the customer's data cloud with zero data copySource: adaglobal.com
Partly
Reverse ETL
Not documented

Activation

2 of 9
Activation: ADA Real-Time Customer Data Platform (rCDP)
Journey orchestrationOwn journeys and campaigns: omnichannel journey orchestration in the separate Campaign product; Audience Manager streams segments to external channelsSource: adaglobal.com
Add-on
EmailEmail, WhatsApp, Instagram and other channels (12+ touchpoints) via the separate Campaign productSource: adaglobal.com
Add-on
SMS
Not documented
Push
Not documented
In-app messages
Not documented
Google Ads audiences
Not documented
Meta audiences
Not documented
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

1 of 3
Integration methods: ADA Real-Time Customer Data Platform (rCDP)
SDKs
Not documented
APIAPI ingestion; segment activation via published APIs; bulk file export to S3Source: adaglobal.com
Declared
Warehouse sync
Not documented

Security and compliance

1 of 9
Security and compliance: ADA Real-Time Customer Data Platform (rCDP)
SOC 2 Type II
Not documented
ISO 27001
Not documented
GDPR
Not documented
CCPA / CPRA
Not documented
HIPAA
Not documented
SSO
Not documented
SCIM provisioning
Not documented
Audit log
Not documented
Consent managementData governance and consent management controls on profile stitchingSource: adaglobal.com
Declared
Data hosting regions
Not documented

Commerce

3 of 4
Commerce: ADA Real-Time Customer Data Platform (rCDP)
Product catalog
Not documented
Product eventsReal-time capture of product, transaction and behavioral data from Shopify and CommercetoolsSource: adaglobal.com
Declared
RecommendationsProduct recommendations in the separate Recommend productSource: adaglobal.com
Add-on
SearchPersonalized semantic search in the separate Find productSource: adaglobal.com
Add-on

Pros, cons and what to check

Pros

  • 560 connectors

Cons and what to check

  • Pricing is not published
  • SOC 2 Type II: not documented
  • ISO 27001: not documented
  • Data hosting regions: not documented
  • SSO: not documented
  • SCIM provisioning: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed?
  2. Can you share a current SOC 2 Type II report?
  3. In which regions can our data be hosted?
  4. Do you support SSO and SCIM provisioning, and on which plans?
  5. Which connectors for our stack are built and maintained by you, and which by partners?
  6. How long does a typical implementation take, and who does the work?

Alternatives to ADA Real-Time Customer Data Platform (rCDP)

All packaged CDPs

How it differs from alternatives

Compared with Treasure AI Intelligent CDP (Global Index 8.5): ADA Real-Time Customer Data Platform (rCDP) offers a higher commerce score; Treasure AI Intelligent CDP offers US, EU, APAC data hosting, SOC 2 Type II, ISO 27001, HIPAA and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Amperity (Global Index 7.4): ADA Real-Time Customer Data Platform (rCDP) offers a higher commerce score; Amperity offers US, EU, APAC data hosting, ISO 27001 and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Redpoint CDP (Global Index 7.7): ADA Real-Time Customer Data Platform (rCDP) offers a higher commerce score; Redpoint CDP offers US, UK data hosting, SOC 2 Type II, ISO 27001, HIPAA and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Alternatives to ADA Real-Time Customer Data Platform (rCDP)
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Treasure AI Intelligent CDP logoTreasure AI Intelligent CDPTreasure AI8.5Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app
Amperity logoAmperityAmperity7.4Packaged CDPContact salesISO 27001US, EU, APAC, OtherEmail, SMS, Push
Redpoint CDP logoRedpoint CDPRedpoint Global7.7Packaged CDPContact salesSOC 2, ISO 27001, HIPAAUS, UKEmail, SMS, Push
FirstHiveFirstHive6.7Packaged CDPContact salesSOC 2, ISO 27001Not documentedEmail, SMS, Push, In-app
Hightouch logoHightouchHightouch9.1Composable CDPFree plan; paid plans on requestSOC 2, ISO 27001, HIPAAUS, EU, APAC, OtherEmail, SMS, Push, In-app
MoEngage logoMoEngageMoEngage9.1Engagement platformContact salesSOC 2, ISO 27001, HIPAAUS, EU, APACEmail, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. adaglobal.com

FAQ

What is the AllCDP Global Index of ADA Real-Time Customer Data Platform (rCDP)?

ADA Real-Time Customer Data Platform (rCDP) scores 4.3 out of 10 and ranks #99 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does ADA Real-Time Customer Data Platform (rCDP) cost?

ADA Real-Time Customer Data Platform (rCDP) does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is ADA Real-Time Customer Data Platform (rCDP) SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is ADA Real-Time Customer Data Platform (rCDP) data hosted?

Hosting regions are not documented in public sources.

Does ADA Real-Time Customer Data Platform (rCDP) work with a data warehouse?

Snowflake, Databricks: composable CDP option built by ADA on the customer's data cloud with zero data copy.