Mobio Activation CDP

Suite CDP by Mobio

Summary

Mobio is a Vietnamese CDP and CRM platform for enterprises, banks and financial services, retail, hospitality and healthcare. Its Activation CDP module unifies profiles from web, app, social, database and API sources with rule-based identity resolution and segmentation, and activates them through its own omni-channel journeys and ad audience sync; Smart CRM and an Analytics Data Platform are sold as separate modules. Data can be hosted on Mobio Cloud or on-premises.

Entry price: From $150/mo. Documented data blocks: 7 of 8. AllCDP Global Index: 6.2 of 10, #58 of 121 in the rating.

AllCDP Global Index

Full rating

Mobio Activation CDP: 6.2 of 10, #58 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	10.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	3.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	9.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	7.5
CommerceProduct catalog, product events, recommendations and search	5%	0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

SMB, Mid-market and Enterprise companies
Teams in financial services, retail and travel and hospitality
Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool

Not a fit for

Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: MTP (monthly tracked profiles) https://mobio.io/pricing

Mobio Activation CDP plans, checked Oct 29, 2026
Plan	Price	What is included
Free	Free	Up to 3,000 MTPs, 3 months event retention, 4 data sources and 1 destination, 3 channels https://mobio.io/pricing
Growth	$150/mo	Starting price; $1,800/year; up to 100,000 MTPs, 6 months event retention, unlimited sources and 5 destinations, 10 channels https://mobio.io/pricing
Professional	$300/mo	Starting price; $3,600/year; up to 500,000 MTPs, 12 months event retention, unlimited sources and destinations https://mobio.io/pricing

Public pricing: Yes
Free plan: Free plan: up to 3,000 MTPs
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

Google AdsMeta Ads

Source: https://help.mobio.io/articles/doi-tuong-quang-cao/

Integration methods

SDKs: Declared
API: Declared
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

7 of 10

Data: Mobio Activation CDP
Identity resolutiondeterministic: anonymous profiles merged into known profiles by configurable identity rules (e.g. email, phone, login)Source: https://help.mobio.io/articles/identity-resolution-la-gi/	Declared
Real-time profilesStreaming (real-time) ingestion via API/webhook connector, alongside scheduled snapshot syncSource: https://help.mobio.io/articles/khoi-tao-connector-dang-api-webhook/	Declared
Web eventsWeb SDK and event trackingSource: https://help.mobio.io/nghiep-vu-marketing/	Declared
Mobile app eventsiOS (Swift, Objective-C) and Android (Java, Kotlin) SDKsSource: https://help.mobio.io/articles/gioi-thieu-ve-sdk-cua-mobio/	Declared
Server-side eventsHTTP API connector (JSON, up to 200 records per request)Source: https://help.mobio.io/articles/khoi-tao-connector-dang-api-webhook/	Declared
Offline dataDatabase connectors (MySQL, PostgreSQL, SQL Server, Oracle DB, IBM Db2), file upload, Google SheetsSource: https://help.mobio.io/customer-data-platform-2/	Declared
Computed attributesCalculated attributes from events (sum, average, min, max, count, frequency); RFM modelSource: https://help.mobio.io/articles/calculated-attribute/	Declared
Predictive models	Not documented
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

7 of 9

Activation: Mobio Activation CDP
Journey orchestrationOwn journeys and campaigns: omni-channel journeys and on-page journeysSource: https://mobio.io/activation-cdp	Declared
EmailEmail via Mobio Mailer or AWS SESSource: https://help.mobio.io/nghiep-vu-marketing/	Declared
SMSSMS (customer care and promotional), Zalo and ZNSSource: https://help.mobio.io/nghiep-vu-marketing/	Declared
PushApp push and web pushSource: https://help.mobio.io/nghiep-vu-marketing/	Declared
In-app messagesIn-app push messages; on-page popupsSource: https://help.mobio.io/nghiep-vu-marketing/	Declared
Google Ads audiencesAds Audience Sync of CDP audiences to Google AdsSource: https://help.mobio.io/articles/doi-tuong-quang-cao/	Declared
Meta audiencesAds Audience Sync of custom audiences to Facebook AdsSource: https://help.mobio.io/articles/doi-tuong-quang-cao/	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

2 of 3

Integration methods: Mobio Activation CDP
SDKsWeb, iOS and Android SDKsSource: https://help.mobio.io/articles/gioi-thieu-ve-sdk-cua-mobio/	Declared
APIHTTP API source connector with AppKey; webhook destinationsSource: https://help.mobio.io/articles/khoi-tao-connector-dang-api-webhook/	Declared
Warehouse sync	Not documented

Security and compliance

3 of 9

Security and compliance: Mobio Activation CDP
SOC 2 Type II	Not documented
ISO 27001	Not documented
GDPR	Not documented
CCPA / CPRA	Not documented
HIPAA	Not documented
SSOSAML 2.0 SSO (Google Workspace, Microsoft Azure, Larksuite); Google / Office 365 sign-inSource: https://help.mobio.io/articles/cau-hinh-dang-nhap-sso-bang-saml/	Declared
SCIM provisioning	Not documented
Audit logUser activity log with export; PII maskedSource: https://help.mobio.io/articles/quan-ly-nhat-ky-hoat-dong-activity-log/	Declared
Consent managementTracking, analytics and marketing consent recorded per profile with evidence (Vietnam Decree 13)Source: https://help.mobio.io/articles/nghi-dinh-13-ve-bao-ve-du-lieu-ca-nhan-cua-chinh-phu/	Declared
Data hosting regions	Not documented

Commerce

0 of 4

Commerce: Mobio Activation CDP
Product catalog	Not documented
Product events	Not documented
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

Pricing is published on the vendor site
Free plan available
Own channels: email, SMS, push and in-app

Cons and what to check

SOC 2 Type II: not documented
ISO 27001: not documented
Data hosting regions: not documented
SCIM provisioning: not documented

Questions to ask the vendor

Which limits apply on our plan, and what does the next tier cost?
Can you share a current SOC 2 Type II report?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to Mobio Activation CDP

All suite CDPs

How it differs from alternatives

Compared with RESUL (Global Index 7.9): Mobio Activation CDP offers published pricing, a free plan and a higher transparency score; RESUL offers SOC 2 Type II, ISO 27001, HIPAA, TikTok and LinkedIn ad audiences and higher data and architecture, integrations, security and compliance, activation channels and commerce scores.

Compared with Appier AIRIS (Global Index 6.6): Mobio Activation CDP offers published pricing, a free plan and a higher transparency score; Appier AIRIS offers ISO 27001, TikTok ad audiences and higher data and architecture and integrations scores.

Compared with Selligent (Global Index 5.8): Mobio Activation CDP offers published pricing, a free plan and higher use cases, data and architecture and transparency scores; Selligent offers more ready-made connectors and higher integrations and commerce scores.

Alternatives to Mobio Activation CDP
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
RESULResulticks	7.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	Email, SMS, Push, In-app
Appier AIRISAppier	6.6	Suite CDP	Contact sales	ISO 27001	Not documented	Email, SMS, Push, In-app
SelligentZeta Global	5.8	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
NetmeraNetmera	5.8	Engagement platform	Contact sales	ISO 27001	Not documented	Email, SMS, Push, In-app
Bloomreach MarketingBloomreach	8.6	Engagement platform	From $60,000/yr	SOC 2, ISO 27001	US, EU, UK, APAC, Other	Email, SMS, Push, In-app
SAS Customer Intelligence 360SAS	7.3	Suite CDP	Contact sales	ISO 27001	US, EU, APAC	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://mobio.io/our-story

FAQ

What is the AllCDP Global Index of Mobio Activation CDP?

Mobio Activation CDP scores 6.2 out of 10 and ranks #58 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Mobio Activation CDP cost?

Entry price is $150/mo (Growth). Billing unit: MTP (monthly tracked profiles). Checked Oct 29, 2026.

Is Mobio Activation CDP SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Mobio Activation CDP data hosted?

Hosting regions are not documented in public sources.

Does Mobio Activation CDP work with a data warehouse?

Warehouse-native work is not documented.