BSI Customer Data Platform logo

BSI Customer Data Platform

Suite CDP by BSI Software

Summary

BSI Customer Data Platform is the data layer of the BSI Customer Suite, a CRM and CX platform from Swiss vendor BSI Software. It consolidates customer data from connected systems in real time into deduplicated golden records with an extensible data model, used by the suite's marketing, sales and service modules. The suite is sold mainly to banks, insurers, retailers and utilities in the DACH region and Italy and is offered as cloud-agnostic SaaS.

Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 3.8 of 10, #111 of 121 in the rating.

AllCDP Global Index

Full rating
BSI Customer Data Platform: 3.8 of 10, #111 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%5.8
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%1.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%2.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%5.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%1.3
CommerceProduct catalog, product events, recommendations and search
5%0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Enterprise companies
  • Teams in financial services, retail and other

Not a fit for

  • Buyers who need published pricing before a sales call
  • Small teams: the vendor targets enterprise companies
  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

Connector count is not documented.

Integration methods

SDKs
Not documented
API
Declared
Warehouse sync
Not documented
Reverse ETL
Not documented

Features

As declared by the vendor

Data

4 of 10
Data: BSI Customer Data Platform
Identity resolutionDuplicate check and validation; merged golden record with 360° viewSource: bsi-software.com
Declared
Real-time profilesCollects and updates data from peripheral systems in real timeSource: bsi-software.com
Declared
Web events
Not documented
Mobile app events
Not documented
Server-side events
Not documented
Offline dataIntegration of legacy, ERP and data warehouse data via the Enterprise Integration PlatformSource: bsi-software.com
Declared
Computed attributes
Not documented
Predictive modelsMore than 70 open, pre-trained AI models; reinforcement learning in campaignsSource: bsi-software.com
Declared
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

2 of 9
Activation: BSI Customer Data Platform
Journey orchestrationOwn journeys and campaigns: no-code customer journeys with omnichannel orchestration, A/B testing and campaign simulation (BSI CX)Source: bsi-software.com
Declared
EmailCampaigns, mailings and newslettersSource: bsi-software.com
Declared
SMS
Not documented
Push
Not documented
In-app messages
Not documented
Google Ads audiences
Not documented
Meta audiences
Not documented
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

1 of 3
Integration methods: BSI Customer Data Platform
SDKs
Not documented
APIEnterprise Integration Platform: no-code/low-code interfaces over REST APIs, JMS, CSV, Kafka; MCP and agent-to-agent for external AI agentsSource: bsi-software.com
Declared
Warehouse sync
Not documented

Security and compliance

2 of 9
Security and compliance: BSI Customer Data Platform
SOC 2 Type II
Not documented
ISO 27001ISO 27001 for the entire company and all services; BSI Cloud also has an annual ISAE 3402 Type II auditSource: bsi-software.com
Declared
GDPRGDPR-compliant processing with permission, deletion and archiving conceptsSource: bsi-software.com
Declared
CCPA / CPRA
Not documented
HIPAA
Not documented
SSO
Not documented
SCIM provisioning
Not documented
Audit log
Not documented
Consent management
Not documented
Data hosting regions
Not documented

Commerce

0 of 4
Commerce: BSI Customer Data Platform
Product catalog
Not documented
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

No clear advantages in public data.

Cons and what to check

  • Pricing is not published
  • SOC 2 Type II: not documented
  • Data hosting regions: not documented
  • SSO: not documented
  • SCIM provisioning: not documented
  • Audit log: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed?
  2. Can you share a current SOC 2 Type II report?
  3. In which regions can our data be hosted?
  4. Do you support SSO and SCIM provisioning, and on which plans?
  5. Can the platform work on top of our data warehouse without copying data?
  6. Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to BSI Customer Data Platform

All suite CDPs

How it differs from alternatives

Compared with Appier AIRIS (Global Index 6.6): BSI Customer Data Platform has no clear advantage in public data; Appier AIRIS offers own SMS, push and in-app messages, Google, Meta and TikTok ad audiences and higher use cases, data and architecture, integrations and activation channels scores.

Compared with Mobio Activation CDP (Global Index 6.2): BSI Customer Data Platform offers ISO 27001; Mobio Activation CDP offers published pricing, a free plan and higher use cases, integrations, transparency and activation channels scores.

Compared with SAS Customer Intelligence 360 (Global Index 7.3): BSI Customer Data Platform has no clear advantage in public data; SAS Customer Intelligence 360 offers US, EU, APAC data hosting, partial warehouse-native work and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.

Alternatives to BSI Customer Data Platform
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Appier AIRIS logoAppier AIRISAppier6.6Suite CDPContact salesISO 27001Not documentedEmail, SMS, Push, In-app
Mobio Activation CDP logoMobio Activation CDPMobio6.2Suite CDPFrom $150/moNot documentedNot documentedEmail, SMS, Push, In-app
SAS Customer Intelligence 360 logoSAS Customer Intelligence 360SAS7.3Suite CDPContact salesISO 27001US, EU, APACEmail, SMS, Push, In-app
Zence CDP logoZence CDPEasyrewardz3.1Suite CDPContact salesISO 27001Not documentedEmail, SMS, Push
RESUL logoRESULResulticks7.9Engagement platformContact salesSOC 2, ISO 27001, HIPAANot documentedEmail, SMS, Push, In-app
Adobe Real-Time CDP logoAdobe Real-Time CDPAdobe7.3Suite CDPContact salesNot documentedUS, UK, EU, APAC, OtherEmail

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. bsi-software.com

FAQ

What is the AllCDP Global Index of BSI Customer Data Platform?

BSI Customer Data Platform scores 3.8 out of 10 and ranks #111 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does BSI Customer Data Platform cost?

BSI Customer Data Platform does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is BSI Customer Data Platform SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is BSI Customer Data Platform data hosted?

Hosting regions are not documented in public sources.

Does BSI Customer Data Platform work with a data warehouse?

Warehouse-native work is not documented.