Capillary
Engagement platform by Capillary TechnologiesSummary
Capillary is a SaaS suite for loyalty management, omnichannel marketing and customer analytics, with modules Loyalty+, Engage+, Insights+, Rewards+ and the Capillary Data Platform running in one interface (InTouch). It is aimed at enterprise retail and consumer brands that run loyalty programs. The CDP stores customer, transaction and product entities and feeds campaigns and journeys across email, SMS, messaging apps and push.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 4.4 of 10, #96 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.8 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 2.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 3.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 5.6 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 5.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 5.0 |
CommerceProduct catalog, product events, recommendations and search | 5% | 5.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Marketers who want profiles and messaging (email, SMS, push and in-app) in one tool
- Companies that need EU data hosting
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Declared
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
5 of 10Identity resolutiondeterministic: multiple customer identifiers per profile, customer merge requests and merge logsSource: https://docs.capillarytech.com/docs/customer-merge-dedup-audit | Declared |
|---|---|
Real-time profiles | Not documented |
Web eventsWeb SDK: event tracking, user identification, web pushSource: https://docs.capillarytech.com/docs/web-sdk-getting-started | Declared |
Mobile app eventsAndroid, iOS, Flutter, React Native SDKsSource: https://docs.capillarytech.com/llms.txt | Declared |
Server-side eventsBehavioral events API (standard and custom events), customer and transaction APIsSource: https://docs.capillarytech.com/docs/setup-test-behavioral-events | Declared |
Offline dataBulk import of customers, transactions and cards; SFTP, FTP, S3 and Kafka dataflows (Connect+)Source: https://docs.capillarytech.com/docs/data-import | Declared |
Computed attributes | Not documented |
Predictive models | Not documented |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
5 of 9Journey orchestrationOwn journeys and campaigns: Engage+ campaigns and JourneysSource: https://docs.capillarytech.com/docs/create-journey | Declared |
|---|---|
EmailEmail (SendGrid as default gateway)Source: https://docs.capillarytech.com/docs/engagement-channels | Declared |
SMSSMS; WhatsApp, RCS, Viber, LINE, Zalo, WeChatSource: https://docs.capillarytech.com/docs/engagement-channels | Declared |
| Declared | |
| Declared | |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
2 of 3| Declared | |
APIREST APIs for customers, transactions and storesSource: https://docs.capillarytech.com/docs/data-entities | Declared |
Warehouse sync | Not documented |
Security and compliance
4 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
| Partly | |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSOSSO with third-party IdPs (Microsoft ADFS, G Suite SAML; Okta-based setup)Source: https://docs.capillarytech.com/docs/accessing-capillary | Declared |
SCIM provisioningSCIM provisioning tokensSource: https://docs.capillarytech.com/reference/create-scim-token | Declared |
Audit logAudit logs of user, role and permission changesSource: https://docs.capillarytech.com/docs/audit-logs | Declared |
Consent management | Not documented |
| Declared |
Commerce
2 of 4Product catalogProduct catalog: SKUs, brands, categories, attributes, collectionsSource: https://docs.capillarytech.com/docs/product-entities-management | Declared |
|---|---|
Product eventsTransactions with line items; behavioral events from online and physical storesSource: https://docs.capillarytech.com/docs/setup-test-behavioral-events | Declared |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- Choice of data hosting regions: EU, US, APAC
- Own channels: email, SMS, push and in-app
Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- ISO 27001: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Capillary
All engagement platformsHow it differs from alternatives
Compared with Klaviyo (Global Index 8.7): Capillary offers APAC data hosting; Klaviyo offers published pricing, a free plan and higher use cases, data and architecture, integrations, security and compliance, transparency and activation channels scores.
Compared with Netcore (Global Index 8.1): Capillary has no clear advantage in public data; Netcore offers published pricing, ISO 27001, HIPAA and higher use cases, data and architecture, integrations, security and compliance, transparency, activation channels and commerce scores.
Compared with Manago AI (Global Index 7.8): Capillary offers US, APAC data hosting and a higher security and compliance score; Manago AI offers published pricing, a free trial and higher use cases, data and architecture, integrations, transparency, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 KlaviyoKlaviyo | 8.7 | Engagement platform | From $20/mo | SOC 2, ISO 27001 | US, EU | Email, SMS, Push, In-app |
 NetcoreNetcore Cloud Pvt. Ltd. | 8.1 | Engagement platform | From ₹12,000/mo | ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 Manago AIManago AI (Benhauer sp. z o.o.) | 7.8 | Engagement platform | From €213/mo | Not documented | EU | Email, SMS, Push, In-app |
 Mapp Marketing CloudMapp | 7.4 | Engagement platform | From $3,050/mo | ISO 27001 | EU | Email, SMS, Push, In-app |
 OrttoOrtto (Canva) | 6.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
| SelligentZeta Global | 5.8 | Engagement platform | Contact sales | Not documented | Not documented | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://docs.capillarytech.com/docs/introduction
FAQ
What is the AllCDP Global Index of Capillary?
Capillary scores 4.4 out of 10 and ranks #96 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Capillary cost?
Capillary does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Capillary SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Capillary data hosted?
The vendor lists hosting in EU, US and APAC.
Does Capillary work with a data warehouse?
Warehouse-native work is not documented.