Clutch logo

Clutch

Engagement platform by Clutch Holdings

Summary

Clutch is a loyalty and retention marketing platform for B2C brands in specialty retail, hospitality, grocery, fuel and convenience, CPG and healthcare. Its Customer Data Platform module builds real-time customer profiles from POS, eCommerce and CRM data, with dynamic segments, RFM scoring and AI forecasting, and feeds the platform's loyalty, offer, gift card and email/SMS orchestration modules. It is an engagement suite with a built-in CDP.

Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 4.4 of 10, #97 of 121 in the rating.

AllCDP Global Index

Full rating
Clutch: 4.4 of 10, #97 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%6.7
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%1.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%1.3
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%5.5
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%2.5
CommerceProduct catalog, product events, recommendations and search
5%0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Mid-market and Enterprise companies
  • Teams in retail, travel and hospitality and healthcare
  • Marketers who want profiles and messaging (email and SMS) in one tool

Not a fit for

  • Buyers who need published pricing before a sales call
  • Companies that must keep data in the EU: EU hosting is not documented
  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

40 connectors listed by the vendor https://www.clutch.com/

Ready-made, from our reference list:
Shopify
Source: https://apps.shopify.com/app9700

Integration methods

SDKs
Not documented
API
Declared
Warehouse sync
Not documented
Reverse ETL
Not documented

Features

As declared by the vendor

Data

5 of 10
Data: Clutch
Identity resolutionDynamic customer profiles unifying spend and non-spend behavior across transactions, channels and programsSource: https://www.clutch.com/
Declared
Real-time profilesReal-time unified profiles; customers move between segments automatically in real timeSource: https://www.clutch.com/platform/customer-data-platform
Declared
Web events
Not documented
Mobile app events
Not documented
Server-side events
Not documented
Offline dataPOS transaction data (NCR, Oracle Micros/Simphony, Aptos, Toshiba, etc.); third-party data enrichmentSource: https://www.clutch.com/partners/integrations
Declared
Computed attributesRFM customer scores; rule-based dynamic segments on transactional, behavioral and demographic dataSource: https://www.clutch.com/platform/customer-data-platform
Declared
Predictive modelsAI forecasting of customer behavior; churn and fraud alertsSource: https://www.clutch.com/
Declared
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

3 of 9
Activation: Clutch
Journey orchestrationOwn journeys and campaigns: automated journeys and trigger-based campaigns across email, SMS, MMS and direct mail, plus loyalty, offers and gift cardsSource: https://www.clutch.com/
Declared
EmailEmail campaigns with drag-and-drop editor and AI send-time optimizationSource: https://www.clutch.com/platform/marketing-orchestration
Declared
SMSSMS and MMS with opt-in managementSource: https://www.clutch.com/platform/marketing-orchestration
Declared
Push
Not documented
In-app messages
Not documented
Google Ads audiences
Not documented
Meta audiences
Not documented
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

1 of 3
Integration methods: Clutch
SDKs
Not documented
APIOpen JSON API for customer, transaction, loyalty, offer and stored-value functionsSource: https://www.clutch.com/partners/integrations
Declared
Warehouse sync
Not documented

Security and compliance

3 of 9
Security and compliance: Clutch
SOC 2 Type II
Not documented
ISO 27001
Not documented
GDPRDPA with Standard Contractual Clauses; GDPR-compliant messagingSource: https://cdn.prod.website-files.com/6488a6db75ed244ceda356a4/692defc8fa1e70c6b3113d11_FORM%20-%20Clutch%20DPA%20(251021)_Final%20(Web)%20(1).pdf
Declared
CCPA / CPRADPA covers CCPA personal information as service providerSource: https://cdn.prod.website-files.com/6488a6db75ed244ceda356a4/692defc8fa1e70c6b3113d11_FORM%20-%20Clutch%20DPA%20(251021)_Final%20(Web)%20(1).pdf
Declared
HIPAA
Not documented
SSO
Not documented
SCIM provisioning
Not documented
Audit log
Not documented
Consent managementTCPA- and GDPR-compliant opt-in for mobile messagingSource: https://www.clutch.com/platform/marketing-orchestration
Declared
Data hosting regionsUSSource: https://cdn.prod.website-files.com/6488a6db75ed244ceda356a4/692defc8fa1e70c6b3113d11_FORM%20-%20Clutch%20DPA%20(251021)_Final%20(Web)%20(1).pdf
Declared

Commerce

0 of 4
Commerce: Clutch
Product catalog
Not documented
Product events
Not documented
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

No clear advantages in public data.

Cons and what to check

  • Pricing is not published
  • SOC 2 Type II: not documented
  • ISO 27001: not documented
  • SSO: not documented
  • SCIM provisioning: not documented
  • Audit log: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed?
  2. Can you share a current SOC 2 Type II report?
  3. Do you support SSO and SCIM provisioning, and on which plans?
  4. Can the platform work on top of our data warehouse without copying data?
  5. Which connectors for our stack are built and maintained by you, and which by partners?
  6. How long does a typical implementation take, and who does the work?

Alternatives to Clutch

All engagement platforms

How it differs from alternatives

Compared with RESUL (Global Index 7.9): Clutch offers US data hosting; RESUL offers SOC 2 Type II, ISO 27001, HIPAA, own push and in-app messages and higher use cases, integrations, security and compliance, transparency, activation channels and commerce scores.

Compared with Splio (Global Index 6.8): Clutch offers US data hosting; Splio offers EU data hosting, own push and higher use cases, integrations, security and compliance, activation channels and commerce scores.

Compared with Selligent (Global Index 5.8): Clutch offers US data hosting and a higher data and architecture score; Selligent offers own push and in-app messages, Google and Meta ad audiences and higher integrations, activation channels and commerce scores.

Alternatives to Clutch
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
RESULResulticks7.9Engagement platformContact salesSOC 2, ISO 27001, HIPAANot documentedEmail, SMS, Push, In-app
SplioSplio SAS6.8Engagement platformContact salesNot documentedEUEmail, SMS, Push
SelligentZeta Global5.8Engagement platformContact salesNot documentedNot documentedEmail, SMS, Push, In-app
NetmeraNetmera5.8Engagement platformContact salesISO 27001Not documentedEmail, SMS, Push, In-app
Ascent360Ascent3604.1Engagement platformContact salesNot documentedNot documentedEmail, SMS
Bloomreach MarketingBloomreach8.6Engagement platformFrom $60,000/yrSOC 2, ISO 27001US, EU, UK, APAC, OtherEmail, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://cdn.prod.website-files.com/6488a6db75ed244ceda356a4/692defc8cad4875ccde5ef7f_FORM%20-%20Clutch%20Service%20Terms%20(251021)_Final%20(Web)%20(1).pdf

FAQ

What is the AllCDP Global Index of Clutch?

Clutch scores 4.4 out of 10 and ranks #97 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Clutch cost?

Clutch does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Clutch SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Clutch data hosted?

The vendor lists hosting in US.

Does Clutch work with a data warehouse?

Warehouse-native work is not documented.