Microsoft Dynamics 365 Customer Insights - Data
Suite CDP by MicrosoftSummary
Dynamics 365 Customer Insights - Data is Microsoft's customer data platform for unifying transactional, behavioral and demographic data into customer profiles with measures, segments and predictions. It is licensed per tenant together with Customer Insights - Journeys for email, SMS and push orchestration, and targets organizations in the Microsoft Dynamics 365 and Azure ecosystem. It is part of the Dynamics 365 suite and built on Dataverse and Azure.
Entry price: From $1,700/mo per tenant. Documented data blocks: 7 of 8. AllCDP Global Index: 7.2 of 10, #34 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 9.2 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 8.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 5.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 5.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 9.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 7.5 |
CommerceProduct catalog, product events, recommendations and search | 5% | 2.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Marketers who want profiles and messaging (email, SMS and push) in one tool
- Healthcare teams that need HIPAA support
Not a fit for
No clear limits in public data.Pricing
Billing unit: tenant (includes 100,000 Unified People and 10,000 Interacted People; capacity packs extra) https://www.microsoft.com/en-us/dynamics-365/products/customer-insights/pricing
| Plan | Price | What is included |
|---|---|---|
| Dynamics 365 Customer Insights | $1,700/mo per tenant | Per tenant/month, paid yearly; unlimited users, 100,000 Unified People, 10,000 Interacted People; includes Data and Journeys https://www.microsoft.com/en-us/dynamics-365/products/customer-insights/pricing |
| Dynamics 365 Customer Insights Attach · add-on | $1,000/mo per tenant | Per tenant/month, paid yearly; for organizations with a qualifying Dynamics 365 app (min. 10 users) https://www.microsoft.com/en-us/dynamics-365/products/customer-insights/pricing |
- Public pricing
- Yes
- Free plan
- Not documented
- Free trial
- Free trial
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
7 of 10Identity resolutionRule-based unification with exact and fuzzy match conditions, deduplication and mergeSource: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/data-unification-best-practices | Declared |
|---|---|
Real-time profilesReal-time data ingestion is in preview; profiles otherwise updated by scheduled refreshesSource: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/real-time-data-ingestion | Partly |
Web events | Not documented |
Mobile app events | Not documented |
Server-side eventsReal-time API publishes activities to unified profiles (preview)Source: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/real-time-data-ingestion | Partly |
Offline dataData sources: Fabric OneLake and Azure Data Lake Delta tables, Dataverse, Azure Synapse, Power Query connectorsSource: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/data-sources | Declared |
Computed attributesMeasures (e.g. total spend per customer) from builder or templates, usable in segmentsSource: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/measures | Declared |
Predictive modelsPrebuilt predictions: customer lifetime value, product recommendations, subscription and transaction churn; custom modelsSource: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/predictions | Declared |
Warehouse-native (zero-copy)Attaches without copying to Microsoft stores only: Fabric OneLake, Azure Data Lake Storage Delta tables, Dataverse, Azure Synapse (preview)Source: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/data-sources | Partly |
Reverse ETL | Not documented |
Activation
7 of 9Integration methods
1 of 3SDKs | Not documented |
|---|---|
APICustomer Insights - Data APIs, Dataverse APIsSource: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/apis | Declared |
Warehouse sync | Not documented |
Security and compliance
5 of 9SOC 2 Type IIDynamics 365 in scope of Microsoft's SOC 2 Type 2 attestation (platform-wide)Source: https://learn.microsoft.com/en-us/compliance/regulatory/offering-soc-2 | Declared |
|---|---|
ISO 27001Dynamics 365 in scope of Microsoft ISO/IEC 27001 certification (platform-wide)Source: https://learn.microsoft.com/en-us/compliance/regulatory/offering-iso-27001 | Declared |
GDPRData Subject Rights requests: export and delete personal dataSource: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/dsr-rights-requests | Declared |
CCPA / CPRA | Not documented |
HIPAADynamics 365 listed as in scope for HIPAA/HITECH BAA (platform-wide)Source: https://learn.microsoft.com/en-us/compliance/regulatory/offering-hipaa-hitech | Declared |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementContact-point consent for email, SMS and custom channels in Customer Insights - JourneysSource: https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/real-time-marketing-email-text-consent | Declared |
Data hosting regions | Not documented |
Commerce
1 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
RecommendationsProduct recommendation prediction modelSource: https://learn.microsoft.com/en-us/dynamics365/customer-insights/data/predictions | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
- Pricing is published on the vendor site
- Free trial: Free trial
- SOC 2 Type II and ISO 27001 declared
- Own channels: email, SMS and push
Cons and what to check
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
- Audit log: not documented
Questions to ask the vendor
- Which limits apply on our plan, and what does the next tier cost?
- Can we review the latest SOC 2 Type II report under NDA?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Which connectors for our stack are built and maintained by you, and which by partners?
- How long does a typical implementation take, and who does the work?
Alternatives to Microsoft Dynamics 365 Customer Insights - Data
All suite CDPsHow it differs from alternatives
Compared with SAS Customer Intelligence 360 (Global Index 7.3): Microsoft Dynamics 365 Customer Insights - Data offers published pricing, a free trial and higher data and architecture, transparency and commerce scores; SAS Customer Intelligence 360 offers US, EU, APAC data hosting, own in-app messages and higher integrations, security and compliance and activation channels scores.
Compared with SAP Engagement Cloud (Global Index 7.0): Microsoft Dynamics 365 Customer Insights - Data offers published pricing, a free trial and higher use cases, data and architecture and transparency scores; SAP Engagement Cloud offers EU, US, APAC data hosting, warehouse-native work and higher integrations, security and compliance, activation channels and commerce scores.
Compared with Hightouch (Global Index 9.1): Microsoft Dynamics 365 Customer Insights - Data offers published pricing, a free trial and higher transparency and commerce scores; Hightouch offers a free plan, US, EU, APAC data hosting and higher data and architecture, integrations, security and compliance and activation channels scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 SAS Customer Intelligence 360SAS | 7.3 | Suite CDP | Contact sales | ISO 27001 | US, EU, APAC | Email, SMS, Push, In-app |
 SAP Engagement CloudSAP | 7.0 | Suite CDP | Contact sales | SOC 2, ISO 27001 | EU, US, APAC | Email, SMS, Push, In-app |
 HightouchHightouch | 9.1 | Composable CDP | Free plan; paid plans on request | SOC 2, ISO 27001, HIPAA | US, EU, APAC, Other | Email, SMS, Push, In-app |
 Appier AIRISAppier | 6.6 | Suite CDP | Contact sales | ISO 27001 | Not documented | Email, SMS, Push, In-app |
 MeiroMeiro Pte. Ltd. | 8.5 | Composable CDP | Contact sales | Not documented | US, EU, UK, APAC, Other | Email, SMS, Push |
 Treasure AI Intelligent CDPTreasure AI | 8.5 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): not available — Microsoft suspended all new sales of its products and services in Russia on 4 March 2022. https://blogs.microsoft.com/on-the-issues/2022/03/04/microsoft-suspends-russia-sales-ukraine-conflict/
FAQ
What is the AllCDP Global Index of Microsoft Dynamics 365 Customer Insights - Data?
Microsoft Dynamics 365 Customer Insights - Data scores 7.2 out of 10 and ranks #34 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Microsoft Dynamics 365 Customer Insights - Data cost?
Entry price is $1,700/mo per tenant (Dynamics 365 Customer Insights). Billing unit: tenant (includes 100,000 Unified People and 10,000 Interacted People; capacity packs extra). Checked Oct 29, 2026.
Is Microsoft Dynamics 365 Customer Insights - Data SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is Microsoft Dynamics 365 Customer Insights - Data data hosted?
Hosting regions are not documented in public sources.
Does Microsoft Dynamics 365 Customer Insights - Data work with a data warehouse?
Attaches without copying to Microsoft stores only: Fabric OneLake, Azure Data Lake Storage Delta tables, Dataverse, Azure Synapse (preview).