Exacaster Core
Suite CDP by ExacasterSummary
Exacaster Core is the customer data platform module of the Exacaster CVM Platform from Lithuanian vendor Exacaster, aimed mainly at telecom operators and also used in finance. It ingests BSS/OSS, CRM and third-party data into profiles with account, subscription and household hierarchies, metrics and segments, and feeds them to campaign, decisioning and analytics tools. It is deployed in the cloud or on premises and is sold alongside the Flow (campaigns), Match (next best offer) and Keep (churn) modules.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 4.3 of 10, #100 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 6.3 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 8.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 1.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 1.3 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 5.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 2.8 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in telecom and financial services
- Marketers who want profiles and messaging (email, SMS and push) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
5 of 10Identity resolutionSingle profile from emails, numbers, contracts, cookies; household-level and account-based views; identity resolution across accounts, subscriptions and householdsSource: https://exacaster.com/customer-data-platform/ | Declared |
|---|---|
Real-time profilesReal-time data collection and distributionSource: https://exacaster.com/cvm-platform/ | Declared |
Web events | Not documented |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataTelco BSS/OSS (network, billing, CRM), government registers, credit bureausSource: https://exacaster.com/customer-data-platform/ | Declared |
Computed attributesNo-code profile enrichment with new attributes, metrics and segmentsSource: https://exacaster.com/cvm-platform/ | Declared |
Predictive modelsReal-time AI models; churn prediction in the separate Exacaster Keep moduleSource: https://exacaster.com/customer-data-platform/ | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
4 of 9Journey orchestrationOwn journeys and campaigns: omnichannel journeys, event triggers and real-time decisioning in Exacaster Flow; Core alone feeds data to CRMs, campaign tools and analyticsSource: https://exacaster.com/marketing-automation-platform/ | Add-on |
|---|---|
| Add-on | |
| Add-on | |
| Add-on | |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APILow-code APIs to communication channels; real-time and batch data integrationSource: https://exacaster.com/marketing-automation-platform/ | Declared |
Warehouse sync | Not documented |
Security and compliance
1 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001ISMS certified to LST ISO/IEC 27001:2017; scope includes cloud services and big data platform managementSource: https://exacaster.com/information-security/ | Declared |
GDPR | Not documented |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent management | Not documented |
Data hosting regions | Not documented |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- Own channels: email, SMS and push
Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
- Audit log: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Exacaster Core
All suite CDPsHow it differs from alternatives
Compared with SAS Customer Intelligence 360 (Global Index 7.3): Exacaster Core offers a higher data and architecture score; SAS Customer Intelligence 360 offers US, EU, APAC data hosting, partial warehouse-native work and higher use cases, integrations, security and compliance, activation channels and commerce scores.
Compared with RESUL (Global Index 7.9): Exacaster Core has no clear advantage in public data; RESUL offers SOC 2 Type II, HIPAA, own in-app messages and higher use cases, integrations, security and compliance, transparency, activation channels and commerce scores.
Compared with Netmera (Global Index 5.8): Exacaster Core offers a higher data and architecture score; Netmera offers own in-app messages and higher use cases, integrations, security and compliance, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 SAS Customer Intelligence 360SAS | 7.3 | Suite CDP | Contact sales | ISO 27001 | US, EU, APAC | Email, SMS, Push, In-app |
 RESULResulticks | 7.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | Email, SMS, Push, In-app |
 NetmeraNetmera | 5.8 | Engagement platform | Contact sales | ISO 27001 | Not documented | Email, SMS, Push, In-app |
 Scal-ePolarista Group, S.L. | 5.5 | Engagement platform | Contact sales | Not documented | Not documented | Email, SMS, Push |
 Appier AIRISAppier | 6.6 | Suite CDP | Contact sales | ISO 27001 | Not documented | Email, SMS, Push, In-app |
 Mobio Activation CDPMobio | 6.2 | Suite CDP | From $150/mo | Not documented | Not documented | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://exacaster.com/who-we-are/
FAQ
What is the AllCDP Global Index of Exacaster Core?
Exacaster Core scores 4.3 out of 10 and ranks #100 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Exacaster Core cost?
Exacaster Core does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Exacaster Core SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Exacaster Core data hosted?
Hosting regions are not documented in public sources.
Does Exacaster Core work with a data warehouse?
Warehouse-native work is not documented.