FanThreeSixty

Engagement platform by FanThreeSixty

Summary

FanThreeSixty is a fan data platform and CRM for sports organizations and entertainment venues in the United States. The Fan Data Platform links ticketing, merchandise, food and beverage and app data into single fan profiles with AI-based record linking, standard and custom audiences and predictive models. It is sold as a suite with its own email, texting, mobile app and sales CRM modules.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 3.9 of 10, #110 of 121 in the rating.

AllCDP Global Index

Full rating

FanThreeSixty: 3.9 of 10, #110 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	5.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	6.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	2.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	0.0
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	3.8
CommerceProduct catalog, product events, recommendations and search	5%	2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in other
Marketers who want profiles and messaging (email, SMS and push) in one tool

Not a fit for

Buyers who need published pricing before a sales call
Teams that need zero-copy activation from their warehouse: not documented

Pricing

Billing unit: fans (tiers Starter, Standard, Professional, Premium recommended by fanbase size; custom and a la carte packages) https://www.fanthreesixty.com/pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: Not documented

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifySalesforceHubSpot

Source: https://support.fanthreesixty.com/hc/en-us/categories/360001063051-Fan-Data-Platform

Integration methods

SDKs: Not documented
API: Partly
Warehouse sync: Not documented
Reverse ETL: Not documented

Features

As declared by the vendor

Data

4 of 10

Data: FanThreeSixty
Identity resolutiondeterministic+probabilistic: rule-based hard linking plus proprietary AI probability linking on name, email, address and demographicsSource: https://support.fanthreesixty.com/hc/en-us/articles/27533101817492-Probability-Linking	Declared
Real-time profiles	Not documented
Web events	Not documented
Mobile app events	Not documented
Server-side events	Not documented
Offline dataTicketing (Ticketmaster, SeatGeek, Paciolan, Tickets.com or any vendor via S3, SFTP, REST API, webhook), merchandise, food and beverageSource: https://support.fanthreesixty.com/hc/en-us/articles/28921777121940-Ticketing-Data-Integration	Declared
Computed attributes120+ standard audiences continually refreshed; RFM analysisSource: https://www.fanthreesixty.com/fan-data-platform	Declared
Predictive modelsLead scoring, at-risk renewal identification, last-minute buyer targeting, donor propensitySource: https://www.fanthreesixty.com/fan-data-platform	Declared
Warehouse-native (zero-copy)	Not documented
Reverse ETL	Not documented

Activation

4 of 9

Activation: FanThreeSixty
Journey orchestrationOwn journeys and campaigns: trigger-based automations, automated emails, texting, mobile app and sales CRMSource: https://www.fanthreesixty.com/what-sets-us-apart	Declared
EmailBuilt-in email builder, templates and automated targeted campaigns; audience sync to MailchimpSource: https://www.fanthreesixty.com/email	Declared
SMS1:1 and mass texting to audiencesSource: https://www.fanthreesixty.com/texting	Declared
PushPush notifications in the FanThreeSixty-built mobile appSource: https://www.fanthreesixty.com/mobile-app	Declared
In-app messages	Not documented
Google Ads audiences	Not documented
Meta audiences	Not documented
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

1 of 3

Integration methods: FanThreeSixty
SDKs	Not documented
APIData ingestion via S3 file drops, SFTP, REST API or webhookSource: https://support.fanthreesixty.com/hc/en-us/articles/28921777121940-Ticketing-Data-Integration	Partly
Warehouse sync	Not documented

Security and compliance

0 of 9

Security and compliance: FanThreeSixty
SOC 2 Type II	Not documented
ISO 27001	Not documented
GDPR	Not documented
CCPA / CPRA	Not documented
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit log	Not documented
Consent management	Not documented
Data hosting regions	Not documented

Commerce

1 of 4

Commerce: FanThreeSixty
Product catalog	Not documented
Product eventsShopify customers, orders and product listingsSource: https://support.fanthreesixty.com/hc/en-us/articles/36997747266324-Shopify-Authorization-Guide-Knowledge-Center	Declared
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

Own channels: email, SMS and push

Cons and what to check

Pricing is not published; billing unit: fans (tiers Starter, Standard, Professional, Premium recommended by fanbase size; custom and a la carte packages)
SOC 2 Type II: not documented
ISO 27001: not documented
Data hosting regions: not documented
SSO: not documented
SCIM provisioning: not documented

Questions to ask the vendor

What is the price for our volume, and which unit is billed (the vendor names fans (tiers Starter, Standard, Professional, Premium recommended by fanbase size; custom and a la carte packages))?
Can you share a current SOC 2 Type II report?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Can the platform work on top of our data warehouse without copying data?
Which connectors for our stack are built and maintained by you, and which by partners?

Alternatives to FanThreeSixty

All engagement platforms

How it differs from alternatives

Compared with Brevo Data Platform (Global Index 7.9): FanThreeSixty has no clear advantage in public data; Brevo Data Platform offers published pricing, a free plan and higher use cases, data and architecture, integrations, security and compliance, transparency, activation channels and commerce scores.

Compared with Ortto (Global Index 6.9): FanThreeSixty offers a higher data and architecture score; Ortto offers a free trial, US, EU, APAC data hosting and higher use cases, integrations, security and compliance, transparency and activation channels scores.

Compared with Selligent (Global Index 5.8): FanThreeSixty offers a higher data and architecture score; Selligent offers own in-app messages, Google and Meta ad audiences and higher use cases, integrations, security and compliance, activation channels and commerce scores.

Alternatives to FanThreeSixty
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
Brevo Data PlatformBrevo	7.9	Engagement platform	From $9/mo	ISO 27001	EU	Email, SMS, Push
OrttoOrtto (Canva)	6.9	Engagement platform	Contact sales	SOC 2, ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app
SelligentZeta Global	5.8	Engagement platform	Contact sales	Not documented	Not documented	Email, SMS, Push, In-app
CleverTapCleverTap	9.4	Engagement platform	From $85/mo	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
KlaviyoKlaviyo	8.7	Engagement platform	From $20/mo	SOC 2, ISO 27001	US, EU	Email, SMS, Push, In-app
NetcoreNetcore Cloud Pvt. Ltd.	8.1	Engagement platform	From ₹12,000/mo	ISO 27001, HIPAA	US, EU, APAC	Email, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.fanthreesixty.com/terms-and-conditions/

FAQ

What is the AllCDP Global Index of FanThreeSixty?

FanThreeSixty scores 3.9 out of 10 and ranks #110 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does FanThreeSixty cost?

FanThreeSixty does not publish prices: pricing is on request from the vendor. Billing unit: fans (tiers Starter, Standard, Professional, Premium recommended by fanbase size; custom and a la carte packages). Checked Oct 29, 2026.

Is FanThreeSixty SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is FanThreeSixty data hosted?

Hosting regions are not documented in public sources.

Does FanThreeSixty work with a data warehouse?

Warehouse-native work is not documented.