Listrak
Engagement platform by ListrakSummary
Listrak is a cross-channel marketing platform for retailers and brands that combines a customer data layer (identity resolution, unified profiles, predictive segmentation) with email, SMS/MMS, RCS, push, onsite personalization and paid-media audience sync. Journeys are orchestrated in its own Journey Hub. Pricing is not published.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 6.4 of 10, #54 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 9.2 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 6.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 5.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 3.8 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 7.5 |
CommerceProduct catalog, product events, recommendations and search | 5% | 7.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in retail and e-commerce
- Marketers who want profiles and messaging (email, SMS and push) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Partly
- Reverse ETL
- Not documented
Features
As declared by the vendorData
6 of 10Identity resolutionIdentity resolution across sessions, devices and channels; anonymous shoppers recognized as they convert; online and offline behavior linkedSource: https://www.listrak.com/platform/data-platform | Declared |
|---|---|
Real-time profilesReal-time data engine; profiles and segments update in real timeSource: https://www.listrak.com/platform/data-platform | Declared |
Web eventsJavaScript website integration for trackingSource: https://help.listrak.com/en/articles/4820523-javascript-website-integration-installation | Declared |
Mobile app events | Not documented |
Server-side eventsCross Channel REST API (custom events) and Data Import REST API (customers, orders, products)Source: https://www.listrak.com/learn/developers | Declared |
Offline dataIn-store POS order activity on the same customer profile; file importsSource: https://www.listrak.com/platform/in-store-marketing | Declared |
Computed attributes | Not documented |
Predictive modelsPredictive churn, lifetime value and likelihood to purchaseSource: https://www.listrak.com/platform/data-platform | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
7 of 9Journey orchestrationOwn journeys and campaigns: Journey Hub cross-channel journeys across email, SMS, push, web, paid audiencesSource: https://www.listrak.com/platform/paid-media-social-audiences | Declared |
|---|---|
| Declared | |
| Declared | |
PushApp push via Mobile App Push API; web push in limited releaseSource: https://www.listrak.com/platform/push-notifications | Declared |
In-app messages | Not documented |
Google Ads audiencesAudience sync to Google Ads (Listrak Exchange)Source: https://help.listrak.com/en/articles/2533788-syncing-audiences-with-listrak-exchange | Declared |
Meta audiencesAudience sync to Facebook and Instagram; Meta Lead Ads (Listrak Exchange)Source: https://www.listrak.com/platform/paid-media-social-audiences | Declared |
TikTok audiencesAudience sync to TikTok Ads, lookalikes (NextGen platform)Source: https://help.listrak.com/en/articles/11801086-integration-guide-tiktok | Declared |
LinkedIn audiences | Not documented |
Integration methods
2 of 3SDKs | Not documented |
|---|---|
APIEmail, SMS, Cross Channel, Data Import, Two-Way SMS, Mobile App Push, Media and Privacy REST APIsSource: https://www.listrak.com/learn/developers | Declared |
Warehouse syncSnowflake Secure Data Share with email and SMS engagement and activity dataSource: https://help.listrak.com/en/articles/11116123-integration-guide-snowflake-data-platform | Partly |
Security and compliance
5 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPRGDPR guidance; Privacy API for forget requestsSource: https://help.listrak.com/en/articles/5739270-general-data-protection-regulation-gdpr | Declared |
| Declared | |
HIPAA | Not documented |
SSOSAML SSO (Okta, Auth0, Ping Identity, OneLogin, Azure); mandatory 2FASource: https://www.listrak.com/privacy-and-terms/security-policy | Declared |
SCIM provisioning | Not documented |
Audit logAudit logs of user activitySource: https://www.listrak.com/privacy-and-terms/security-policy | Declared |
Consent managementContact-level compliance and consent management across channelsSource: https://www.listrak.com/platform/data-platform | Declared |
Data hosting regions | Not documented |
Commerce
3 of 4Product catalogProduct, order and customer data via Data Import API or file feedsSource: https://www.listrak.com/learn/developers | Declared |
|---|---|
Product eventsBrowse, cart abandonment, back-in-stock and purchase triggersSource: https://www.listrak.com/platform/mobile-marketing | Declared |
RecommendationsAI product recommendations based on browsing and purchase affinitySource: https://www.listrak.com/ | Declared |
Search | Not documented |
Pros, cons and what to check
Pros
- Own channels: email, SMS and push
Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Listrak
All engagement platformsHow it differs from alternatives
Compared with Klaviyo (Global Index 8.7): Listrak offers a higher commerce score; Klaviyo offers published pricing, a free plan and higher data and architecture, integrations, security and compliance, transparency and activation channels scores.
Compared with Ometria (Global Index 7.0): Listrak has no clear advantage in public data; Ometria offers EU data hosting, ISO 27001 and higher integrations, security and compliance and commerce scores.
Compared with Voyado Customer Engagement (Global Index 7.1): Listrak has no clear advantage in public data; Voyado Customer Engagement offers EU data hosting, ISO 27001 and higher data and architecture and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 KlaviyoKlaviyo | 8.7 | Engagement platform | From $20/mo | SOC 2, ISO 27001 | US, EU | Email, SMS, Push, In-app |
 OmetriaOmetria | 7.0 | Engagement platform | Contact sales | ISO 27001 | EU | Email, SMS, Push |
 Voyado Customer EngagementVoyado | 7.1 | Engagement platform | Contact sales | ISO 27001 | EU | Email, SMS, Push |
 NetcoreNetcore Cloud Pvt. Ltd. | 8.1 | Engagement platform | From ₹12,000/mo | ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
 Brevo Data PlatformBrevo | 7.9 | Engagement platform | From $9/mo | ISO 27001 | EU | Email, SMS, Push |
 SplioSplio SAS | 6.8 | Engagement platform | Contact sales | Not documented | EU | Email, SMS, Push |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://www.listrak.com/privacy-and-terms/privacy-policy
FAQ
What is the AllCDP Global Index of Listrak?
Listrak scores 6.4 out of 10 and ranks #54 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Listrak cost?
Listrak does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Listrak SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Listrak data hosted?
Hosting regions are not documented in public sources.
Does Listrak work with a data warehouse?
Warehouse-native work is not documented. Warehouse sync: Snowflake Secure Data Share with email and SMS engagement and activity data.