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Snowplow

Composable CDP by Snowplow Analytics Ltd

Summary

Snowplow is customer data infrastructure for collecting, validating and enriching first-party behavioral event data and delivering it in real time to a customer's warehouse, lake, stream or AI applications. It adds in-pipeline identity resolution (Identities) and real-time customer attributes (Signals), and can run in Snowplow's cloud or the customer's own AWS, GCP or Azure account. It is a composable, warehouse-first data layer rather than a packaged CDP.

Entry price: Contact sales. Documented data blocks: 8 of 8. AllCDP Global Index: 6.5 of 10, #53 of 121 in the rating.

AllCDP Global Index

Full rating
Snowplow: 6.5 of 10, #53 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%6.3
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%7.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%7.5
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%8.0
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%0.9
CommerceProduct catalog, product events, recommendations and search
5%2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Teams in gaming, media and retail
  • Teams that keep customer data in a cloud warehouse and want to use it without copying
  • Healthcare teams that need HIPAA support

Not a fit for

  • Buyers who need published pricing before a sales call
  • Teams that want to send email or SMS from the same tool: no own channels documented

Pricing

Billing unit: events snowplow.io

Snowplow plans, checked Oct 29, 2026
PlanPriceWhat is included
Self-Hosted PipelineContact salesSelf-managed single production pipeline for previous open-source users; price on request snowplow.io
Snowplow PlatformContact salesFully managed; quote based on event volume, hosting, consumption or destinations snowplow.io
Signals Free tierFreeUp to 5 million events a month, 1GB attribute memory, shared region signals.snowplow.io
Public pricing
No: contact sales
Free plan
Signals free tier: up to 5M events/month, no end date
Free trial
14 days, no credit card

Integrations

Connectors

100 connectors listed by the vendor snowplow.io

Ready-made, from our reference list:
SnowflakeBigQueryDatabricksRedshiftBrazeAmplitudeMixpanelMeta AdsHubSpotZendeskGoogle Analytics
Source: snowplow.io

Integration methods

SDKs
Declared
API
Not documented
Warehouse sync
Declared
Reverse ETL
Not documented

Features

As declared by the vendor

Data

7 of 10
Data: Snowplow
Identity resolutiondeterministic: real-time identity resolution in the pipeline (Identities), first-party identifiers onlySource: snowplow.io
Declared
Real-time profilesReal-time event pipeline; Signals serves attributes computed in under 1sSource: signals.snowplow.io
Declared
Web eventsJavaScript trackerSource: snowplow.io
Declared
Mobile app eventsiOS, Android, React Native, Flutter trackersSource: snowplow.io
Declared
Server-side eventsServer-side trackers: Python, Java, Go, Ruby, Scala, .NET, Node.js, PHP and moreSource: snowplow.io
Declared
Offline data
Not documented
Computed attributesSignals attributes computed from live events or synced from warehouse tablesSource: signals.snowplow.io
Declared
Predictive models
Not documented
Warehouse-native (zero-copy)Warehouse-first: events loaded into your Snowflake, BigQuery, Databricks, Redshift; no vendor profile storeSource: docs.snowplow.io
Declared
Reverse ETL
Not documented

Activation

1 of 9
Activation: Snowplow
Journey orchestration
Not documented
Email
Not documented
SMS
Not documented
Push
Not documented
In-app messages
Not documented
Google Ads audiences
Not documented
Meta audiencesMeta Conversions API via Event Forwarding (add-on)Source: docs.snowplow.io
Add-on
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

2 of 3
Integration methods: Snowplow
SDKs35+ first-party trackers and webhooks (web, mobile, server, CDN)Source: snowplow.io
Declared
API
Not documented
Warehouse syncLoaders for Snowflake, BigQuery, Databricks, Redshift, Synapse, S3, GCS, OneLake; streams Kinesis, Pub/Sub, KafkaSource: docs.snowplow.io
Declared

Security and compliance

9 of 9
Security and compliance: Snowplow
SOC 2 Type IISOC 2 Type 2 (Security, Availability, Confidentiality)Source: snowplow.io
Declared
ISO 27001ISO 27001 certified; also ISO/IEC 42001:2023Source: snowplow.io
Declared
GDPREnables GDPR compliance; GDPR erasure via Identities APISource: snowplow.io
Declared
CCPA / CPRAEnables CCPA complianceSource: snowplow.io
Declared
HIPAAHIPAA-eligible with standard BAA; PHI stays in customer cloud with Private Managed CloudSource: snowplow.io
Declared
SSOSAML SSO (Microsoft Entra ID, Okta and other SAML 2.0 IdPs)Source: snowplow.io
Declared
SCIM provisioningListed for Signals 'Your cloud' deploymentSource: signals.snowplow.io
Partly
Audit logAudit log export listed for Signals 'Your cloud' deploymentSource: signals.snowplow.io
Partly
Consent management'Basis for tracking' consent context on every event; anonymous tracking, IP anonymization, PII pseudonymizationSource: snowplow.io
Declared
Data hosting regions
Not documented

Commerce

1 of 4
Commerce: Snowplow
Product catalog
Not documented
Product eventsEcommerce data model packSource: docs.snowplow.io
Declared
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • Free trial: 14 days, no credit card
  • SOC 2 Type II and ISO 27001 declared
  • Warehouse-native: Warehouse-first: events loaded into your Snowflake, BigQuery, Databricks, Redshift; no vendor profile store
  • 100 connectors

Cons and what to check

  • Pricing is not published; billing unit: events
  • Data hosting regions: not documented
  • SCIM provisioning: partly (Listed for Signals 'Your cloud' deployment)
  • Audit log: partly (Audit log export listed for Signals 'Your cloud' deployment)

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed (the vendor names events)?
  2. Can we review the latest SOC 2 Type II report under NDA?
  3. In which regions can our data be hosted?
  4. Which connectors for our stack are built and maintained by you, and which by partners?
  5. How long does a typical implementation take, and who does the work?

Alternatives to Snowplow

All composable CDPs

How it differs from alternatives

Compared with Hightouch (Global Index 9.1): Snowplow offers a free trial and a higher commerce score; Hightouch offers a free plan, US, EU, APAC data hosting and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Meiro (Global Index 8.5): Snowplow offers SOC 2 Type II, ISO 27001, HIPAA and a higher security and compliance score; Meiro offers US, EU, UK, APAC data hosting, its own journeys and higher use cases, data and architecture, integrations and activation channels scores.

Compared with Wondaris (Global Index 5.1): Snowplow offers SOC 2 Type II, HIPAA, more ready-made connectors and higher use cases, integrations, security and compliance and commerce scores; Wondaris offers Google ad audiences and a higher activation channels score.

Alternatives to Snowplow
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Hightouch logoHightouchHightouch9.1Composable CDPFree plan; paid plans on requestSOC 2, ISO 27001, HIPAAUS, EU, APAC, OtherEmail, SMS, Push, In-app
Meiro logoMeiroMeiro Pte. Ltd.8.5Composable CDPContact salesNot documentedUS, EU, UK, APAC, OtherEmail, SMS, Push
Wondaris logoWondarisXPON Technologies Group5.1Composable CDPContact salesISO 27001Not documentedNone documented
Jitsu logoJitsuJitsu (Helium Ventures)6.1Composable CDPFrom $99/moSOC 2USEmail
Simon AI logoSimon AISimon AI (a Monetate company)8.3Composable CDPContact salesSOC 2USEmail, SMS, Push
GrowthLoop logoGrowthLoopGrowthLoop (Flywheel Software LLC)7.8Composable CDPContact salesSOC 2, HIPAAUS, EUEmail, SMS

Availability in Russia (for reference, not part of any rating): no data — No public information. snowplow.io

FAQ

What is the AllCDP Global Index of Snowplow?

Snowplow scores 6.5 out of 10 and ranks #53 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Snowplow cost?

Snowplow does not publish prices: pricing is on request from the vendor. Billing unit: events. Checked Oct 29, 2026.

Is Snowplow SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is Snowplow data hosted?

Hosting regions are not documented in public sources.

Does Snowplow work with a data warehouse?

Warehouse-first: events loaded into your Snowflake, BigQuery, Databricks, Redshift; no vendor profile store.