NGDATA Intelligent Engagement Platform
Engagement platform by NGDATASummary
NGDATA Intelligent Engagement Platform (IEP) is a customer data and engagement platform built only for banks and credit unions. It unifies customer, account, product and transaction data into profiles with 800+ ready-made data points, adds churn and next-best-product models, and defines experiences that are delivered through the institution's existing email, SMS, digital banking and branch tools.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 4.6 of 10, #91 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.8 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 8.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 1.0 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 5.0 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 5.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 1.3 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Mid-market and Enterprise companies
- Teams in financial services
- Marketers who want profiles and messaging (email and SMS) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
5 of 10Identity resolutionUnified customer profile across customer, product, account and transaction dataSource: https://ngdata.com/intelligent-engagement-platform | Declared |
|---|---|
Real-time profilesCustomer behaviors and events inform timely actions across connected channelsSource: https://ngdata.com/intelligent-engagement-platform | Declared |
Web events | Not documented |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataData from core banking, transactional, digital, CRM and marketing systems; native core integrationsSource: https://ngdata.com/intelligent-engagement-platform | Declared |
Computed attributes800+ ready-made data points across customers, products and interactions; custom data pointsSource: https://ngdata.com/intelligent-engagement-platform | Declared |
Predictive modelsChurn AI (180-day attrition probability) and Next Best Product AI with explanation signalsSource: https://ngdata.com/ | Declared |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
3 of 9Journey orchestrationOwn journeys and campaigns: experience management (audience, offer, channel, timing) delivered through existing email, SMS, online/mobile banking and branch toolsSource: https://ngdata.com/intelligent-engagement-platform | Partly |
|---|---|
EmailThrough the institution's existing email toolsSource: https://ngdata.com/intelligent-engagement-platform | Partly |
SMSThrough the institution's existing SMS toolsSource: https://ngdata.com/intelligent-engagement-platform | Partly |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiences | Not documented |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APIPre-built connectors plus custom integrations; export of data points and segments to BI toolsSource: https://ngdata.com/who-we-serve | Declared |
Warehouse sync | Not documented |
Security and compliance
4 of 9| Declared | |
| Declared | |
| Declared | |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
| Declared | |
Consent management | Not documented |
Data hosting regions | Not documented |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
- SOC 2 Type II and ISO 27001 declared
Cons and what to check
- Pricing is not published
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can we review the latest SOC 2 Type II report under NDA?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to NGDATA Intelligent Engagement Platform
All engagement platformsHow it differs from alternatives
Compared with CleverTap (Global Index 9.4): NGDATA Intelligent Engagement Platform has no clear advantage in public data; CleverTap offers published pricing, a free trial and higher use cases, data and architecture, integrations, security and compliance, transparency, activation channels and commerce scores.
Compared with RESUL (Global Index 7.9): NGDATA Intelligent Engagement Platform has no clear advantage in public data; RESUL offers HIPAA, own push and in-app messages and higher use cases, integrations, security and compliance, transparency, activation channels and commerce scores.
Compared with Netmera (Global Index 5.8): NGDATA Intelligent Engagement Platform offers SOC 2 Type II and a higher data and architecture score; Netmera offers own push and in-app messages and higher use cases, integrations, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 CleverTapCleverTap | 9.4 | Engagement platform | From $85/mo | SOC 2, ISO 27001, HIPAA | US, EU, APAC, Other | Email, SMS, Push, In-app |
 RESULResulticks | 7.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | Email, SMS, Push, In-app |
 NetmeraNetmera | 5.8 | Engagement platform | Contact sales | ISO 27001 | Not documented | Email, SMS, Push, In-app |
| SelligentZeta Global | 5.8 | Engagement platform | Contact sales | Not documented | Not documented | Email, SMS, Push, In-app |
 Bloomreach MarketingBloomreach | 8.6 | Engagement platform | From $60,000/yr | SOC 2, ISO 27001 | US, EU, UK, APAC, Other | Email, SMS, Push, In-app |
 OrttoOrtto (Canva) | 6.9 | Engagement platform | Contact sales | SOC 2, ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://ngdata.com/company
FAQ
What is the AllCDP Global Index of NGDATA Intelligent Engagement Platform?
NGDATA Intelligent Engagement Platform scores 4.6 out of 10 and ranks #91 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does NGDATA Intelligent Engagement Platform cost?
NGDATA Intelligent Engagement Platform does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is NGDATA Intelligent Engagement Platform SOC 2 compliant?
Yes. The vendor declares SOC 2 Type II and ISO 27001.
Where is NGDATA Intelligent Engagement Platform data hosted?
Hosting regions are not documented in public sources.
Does NGDATA Intelligent Engagement Platform work with a data warehouse?
Warehouse-native work is not documented.