Omeda
Suite CDP by OmedaSummary
Omeda is an audience data platform for media companies, publishers and associations that combines a customer data platform with email automation, marketing journeys and subscription management and fulfillment. Its CDP layer (Olytics web tracking, Audience Builder, personalization and metering) builds unified audience records and activates them in Omeda's own channels and in ad platforms. It is a suite delivered as a managed SaaS platform.
Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 4.2 of 10, #102 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 6.7 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 4.0 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 3.5 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 1.3 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 6.3 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 3.1 |
CommerceProduct catalog, product events, recommendations and search | 5% | 2.5 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in media
- Marketers who want profiles and messaging (email and SMS) in one tool
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Not documented
- API
- Declared
- Warehouse sync
- Declared
- Reverse ETL
- Not documented
Features
As declared by the vendorData
4 of 10Identity resolutiondeterministic: anonymous web records (Olytics cookie) merge into known records via encrypted customer ID from email links, logins or formsSource: knowledgebase.omeda.com | Declared |
|---|---|
Real-time profiles | Not documented |
Web eventsOlytics web tracking: behaviors, page attributes, device, referrer, UTMSource: knowledgebase.omeda.com | Declared |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataData Loader imports via UI, FTP sites, S3 buckets and webhooksSource: knowledgebase.omeda.com | Declared |
Computed attributesEngagement scores (frequency, recency, intensity, momentum) and ML engagement clusters, recalculated nightlySource: knowledgebase.omeda.com | Declared |
Predictive models | Not documented |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
4 of 9Journey orchestrationOwn journeys and campaigns: Omeda Journeys marketing automation across email, personalization, metering and Google Ad Manager elementsSource: knowledgebase.omeda.com | Declared |
|---|---|
| Declared | |
SMSSMS to US and Canada mobile numbers only, via toll-free number, consent requiredSource: knowledgebase.omeda.com | Partly |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiences | Not documented |
Meta audiencesPush Audience Builder queries to Facebook Ads Manager as custom or lookalike audiences (Facebook and Instagram)Source: knowledgebase.omeda.com | Declared |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
2 of 3SDKs | Not documented |
|---|---|
APIREST API suite for customer lookup, behaviors, email deployment and data transactionsSource: knowledgebase.omeda.com | Declared |
Warehouse syncAnalytical Data Warehouse shared to the client's Snowflake account via read-only Secure Data Share, updated nightly (AWS US East 2 region)Source: knowledgebase.omeda.com | Declared |
Security and compliance
2 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPRData Processing Addendum, record deactivation and data export for data subject requestsSource: knowledgebase.omeda.com | Declared |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementGDPR consent messages stored in the Omeda database; guidance for third-party CMPs such as OneTrustSource: knowledgebase.omeda.com | Declared |
Data hosting regions | Not documented |
Commerce
1 of 4Product catalogShopify order, product and customer data import with SKU-level viewSource: knowledgebase.omeda.com | Declared |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
No clear advantages in public data.Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to Omeda
All suite CDPsHow it differs from alternatives
Compared with SAS Customer Intelligence 360 (Global Index 7.3): Omeda offers a higher commerce score; SAS Customer Intelligence 360 offers US, EU, APAC data hosting, ISO 27001 and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.
Compared with Netcore (Global Index 8.1): Omeda has no clear advantage in public data; Netcore offers published pricing, US, EU, APAC data hosting and higher use cases, data and architecture, integrations, security and compliance, transparency, activation channels and commerce scores.
Compared with Selligent (Global Index 5.8): Omeda has no clear advantage in public data; Selligent offers own push and in-app messages, Google ad audiences and higher integrations, activation channels and commerce scores.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 SAS Customer Intelligence 360SAS | 7.3 | Suite CDP | Contact sales | ISO 27001 | US, EU, APAC | Email, SMS, Push, In-app |
 NetcoreNetcore Cloud Pvt. Ltd. | 8.1 | Engagement platform | From ₹12,000/mo | ISO 27001, HIPAA | US, EU, APAC | Email, SMS, Push, In-app |
| SelligentZeta Global | 5.8 | Engagement platform | Contact sales | Not documented | Not documented | Email, SMS, Push, In-app |
 StreamwiseStreamwise S.r.l. | 6.1 | Packaged CDP | Contact sales | ISO 27001 | EU | Email, SMS, Push |
 AgillicAgillic A/S | 6.5 | Engagement platform | Contact sales | Not documented | EU | Email, SMS, Push, In-app |
 Scal-ePolarista Group, S.L. | 5.5 | Engagement platform | Contact sales | Not documented | Not documented | Email, SMS, Push |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. knowledgebase.omeda.com
FAQ
What is the AllCDP Global Index of Omeda?
Omeda scores 4.2 out of 10 and ranks #102 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does Omeda cost?
Omeda does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is Omeda SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is Omeda data hosted?
Hosting regions are not documented in public sources.
Does Omeda work with a data warehouse?
Warehouse-native work is not documented. Warehouse sync: Analytical Data Warehouse shared to the client's Snowflake account via read-only Secure Data Share, updated nightly (AWS US East 2 region).