PRDCT Data Platform
Packaged CDP by PRDCT B.V.Summary
PRDCT Data Platform is a managed customer data platform from Amsterdam that PRDCT hosts and operates for its clients, unifying customer, prospect and lead data into a 360-degree view. Marketers use its apps (Audience Builder, Publication Manager, Consent and GDPR Manager, Attribution Manager) to segment customers and publish audiences to email, advertising and web personalization tools. It is a packaged, service-led CDP aimed mainly at organisations in the Netherlands.
Entry price: Contact sales. Documented data blocks: 6 of 8. AllCDP Global Index: 3.7 of 10, #115 of 121 in the rating.
AllCDP Global Index
Full rating| Component | Weight | Score |
|---|---|---|
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time | 20% | 5.0 |
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models | 20% | 5.5 |
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6 | 15% | 2.3 |
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log | 15% | 1.3 |
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation | 15% | 5.5 |
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads | 10% | 2.5 |
CommerceProduct catalog, product events, recommendations and search | 5% | 0.0 |
Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.
Who it fits
Best for
- Teams in travel and hospitality and other
Not a fit for
- Buyers who need published pricing before a sales call
- Teams that want to send email or SMS from the same tool: no own channels documented
- Teams that need zero-copy activation from their warehouse: not documented
Pricing
- Public pricing
- No: contact sales
- Free plan
- Not documented
- Free trial
- Not documented
Integrations
Connectors
Connector count is not documented.Ready-made, from our reference list:Integration methods
- SDKs
- Not documented
- API
- Add-on
- Warehouse sync
- Not documented
- Reverse ETL
- Not documented
Features
As declared by the vendorData
4 of 10Identity resolutionClient, prospect and lead data from source systems unified into a single customer view; data modelling and integration done by PRDCTSource: https://prdct.nl/en/our-solutions/ | Declared |
|---|---|
Real-time profiles | Not documented |
Web events | Not documented |
Mobile app events | Not documented |
Server-side events | Not documented |
Offline dataOnline and offline data such as ticket sales, reservations, subscriptions, leads, campaign responses and survey dataSource: https://prdct.nl/en/klanten/ | Declared |
Computed attributesTag Manager adds custom labels to classify and cluster customers from any source data elementSource: https://prdct.nl/en/our-solutions/ | Declared |
Predictive modelsData Science Hub (add-on service): environment for building, testing and deploying own models on platform dataSource: https://prdct.nl/en/our-solutions/ | Add-on |
Warehouse-native (zero-copy) | Not documented |
Reverse ETL | Not documented |
Activation
3 of 9Journey orchestrationAudiences only, sent to other tools: Audience Builder and Publication Manager push audiences manually or automatically to email, ads, web, direct mail and other tools; campaign results are fed backSource: https://prdct.nl/en/our-solutions/ | Declared |
|---|---|
Email | Not documented |
SMS | Not documented |
Push | Not documented |
In-app messages | Not documented |
Google Ads audiencesAutomated audience sync to Google AdsSource: https://prdct.nl/en/use-cases-en/prdct-en-advertising/ | Declared |
Meta audiencesAudiences published as Facebook Custom Audiences, including lookalike and exclusion audiencesSource: https://prdct.nl/en/use-cases-en/prdct-en-advertising/ | Declared |
TikTok audiences | Not documented |
LinkedIn audiences | Not documented |
Integration methods
1 of 3SDKs | Not documented |
|---|---|
APIAPI Platform (add-on service): real-time access to platform data for other systems such as customer serviceSource: https://prdct.nl/en/our-solutions/ | Add-on |
Warehouse sync | Not documented |
Security and compliance
2 of 9SOC 2 Type II | Not documented |
|---|---|
ISO 27001 | Not documented |
GDPRGDPR Manager: GDPR blocked list and data portability export across all connected source systemsSource: https://prdct.nl/en/our-solutions/ | Declared |
CCPA / CPRA | Not documented |
HIPAA | Not documented |
SSO | Not documented |
SCIM provisioning | Not documented |
Audit log | Not documented |
Consent managementConsent Manager collects consents from all source systems into one view and applies them automatically to audiencesSource: https://prdct.nl/en/our-solutions/ | Declared |
Data hosting regions | Not documented |
Commerce
0 of 4Product catalog | Not documented |
|---|---|
Product events | Not documented |
Recommendations | Not documented |
Search | Not documented |
Pros, cons and what to check
Pros
No clear advantages in public data.Cons and what to check
- Pricing is not published
- SOC 2 Type II: not documented
- ISO 27001: not documented
- Data hosting regions: not documented
- SSO: not documented
- SCIM provisioning: not documented
Questions to ask the vendor
- What is the price for our volume, and which unit is billed?
- Can you share a current SOC 2 Type II report?
- In which regions can our data be hosted?
- Do you support SSO and SCIM provisioning, and on which plans?
- Can the platform work on top of our data warehouse without copying data?
- Which connectors for our stack are built and maintained by you, and which by partners?
Alternatives to PRDCT Data Platform
All packaged CDPsHow it differs from alternatives
Compared with Lexer (Global Index 5.8): PRDCT Data Platform has no clear advantage in public data; Lexer offers US, APAC data hosting, ISO 27001 and higher integrations, security and compliance, transparency, activation channels and commerce scores.
Compared with Horizon CIP (Global Index 5.1): PRDCT Data Platform has no clear advantage in public data; Horizon CIP offers ISO 27001, TikTok ad audiences and higher use cases, data and architecture, activation channels and commerce scores.
Compared with Celebrus (Global Index 4.0): PRDCT Data Platform offers Google and Meta ad audiences and a higher activation channels score; Celebrus offers ISO 27001, HIPAA and a higher security and compliance score.
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 LexerLexer | 5.8 | Packaged CDP | Contact sales | ISO 27001 | US, APAC | None documented |
| Horizon CIPXCM | 5.1 | Packaged CDP | Contact sales | ISO 27001 | Not documented | None documented |
 CelebrusCelebrus Technologies | 4.0 | Packaged CDP | Contact sales | ISO 27001, HIPAA | Not documented | None documented |
 Rokt mParticleRokt | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001 | US, EU, APAC | None documented |
 Tealium AudienceStream CDPTealium | 7.3 | Packaged CDP | Contact sales | SOC 2, ISO 27001, HIPAA | Not documented | None documented |
 UnilyzePlinc | 3.8 | Packaged CDP | Contact sales | ISO 27001 | Not documented | None documented |
Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. https://prdct.nl/en/
FAQ
What is the AllCDP Global Index of PRDCT Data Platform?
PRDCT Data Platform scores 3.7 out of 10 and ranks #115 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.
How much does PRDCT Data Platform cost?
PRDCT Data Platform does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.
Is PRDCT Data Platform SOC 2 compliant?
SOC 2 is not documented in public sources. Ask the vendor for a report.
Where is PRDCT Data Platform data hosted?
Hosting regions are not documented in public sources.
Does PRDCT Data Platform work with a data warehouse?
Warehouse-native work is not documented.