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SitecoreAI Audience and Insights

Suite CDP by Sitecore

Summary

SitecoreAI Audience and Insights is the customer data layer of Sitecore's SitecoreAI digital experience platform; it continues Sitecore CDP, which grew out of the Boxever acquisition in 2021. It builds real-time visitor profiles with identity resolution and affinity scores and feeds on-site personalization, testing, search and AI agents inside SitecoreAI, while Sitecore CDP adds batch and stream APIs and audience export. It is a suite component for enterprise users of Sitecore.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 5.2 of 10, #82 of 121 in the rating.

AllCDP Global Index

Full rating
SitecoreAI Audience and Insights: 5.2 of 10, #82 of 121
ComponentWeightScore
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time
20%5.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models
20%7.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6
15%2.5
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log
15%8.8
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation
15%6.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads
10%0.6
CommerceProduct catalog, product events, recommendations and search
5%2.5

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

  • Enterprise companies
  • Healthcare teams that need HIPAA support
  • Companies that need EU data hosting

Not a fit for

  • Buyers who need published pricing before a sales call
  • Small teams: the vendor targets enterprise companies
  • Teams that need zero-copy activation from their warehouse: not documented

Pricing

Public pricing
No: contact sales
Free plan
Not documented
Free trial
Not documented

Integrations

Connectors

Connector count is not documented.

Integration methods

SDKs
Declared
API
Declared
Warehouse sync
Partly
Reverse ETL
Not documented

Features

As declared by the vendor

Data

8 of 10
Data: SitecoreAI Audience and Insights
Identity resolutiondeterministic: identity rules match profiles on email, phone or loyalty number from IDENTITY events; off by default until opted inSource: doc.sitecore.com
Declared
Real-time profilesReal-time unified visitor profiles and affinity scoresSource: doc.sitecore.com
Declared
Web eventsSitecore Cloud SDK and Engage SDK: page views, clicks, searches, identity, cart and order eventsSource: doc.sitecore.com
Declared
Mobile app eventsSitecore CDP tracks behavior in mobile apps via the Stream APISource: doc.sitecore.com
Declared
Server-side eventsStream API and REST APIs (Sitecore CDP)Source: doc.sitecore.com
Declared
Offline dataBatch API uploads of guest data and offline orders (Sitecore CDP)Source: doc.sitecore.com
Declared
Computed attributesSession traits computed with JavaScript and stored in the guest profile (Sitecore CDP)Source: doc.sitecore.com
Declared
Predictive modelsAffinity scores per visitor updated in real time; predictive models mentioned without detailSource: doc.sitecore.com
Partly
Warehouse-native (zero-copy)
Not documented
Reverse ETL
Not documented

Activation

2 of 9
Activation: SitecoreAI Audience and Insights
Journey orchestrationAudiences only, sent to other tools: audiences for on-site personalization and A/B tests in SitecoreAI; audience export as CSV/JSON via API or webhook (Sitecore CDP); event-triggered email or webhook actionsSource: doc.sitecore.com
Partly
EmailTriggered personalization sends emails through Mailchimp Transactional or Twilio SendGridSource: doc.sitecore.com
Partly
SMS
Not documented
Push
Not documented
In-app messages
Not documented
Google Ads audiences
Not documented
Meta audiences
Not documented
TikTok audiences
Not documented
LinkedIn audiences
Not documented

Integration methods

3 of 3
Integration methods: SitecoreAI Audience and Insights
SDKsSitecore Cloud SDK (SitecoreAI sites) and Engage SDKSource: doc.sitecore.com
Declared
APIStream API, Batch API, REST APIs, Audience export API; Profile Import API in SitecoreAISource: doc.sitecore.com
Declared
Warehouse syncData lake export service to Amazon S3 (Sitecore CDP)Source: doc.sitecore.com
Partly

Security and compliance

7 of 9
Security and compliance: SitecoreAI Audience and Insights
SOC 2 Type IISOC 2 Type II; also SOC 1 Type IISource: trust.sitecore.com
Declared
ISO 27001ISO 27001:2022; also ISO 27017, ISO 27018, ISO/IEC 42001Source: trust.sitecore.com
Declared
GDPRBatch API to provide, rectify and delete guest data and suppress identity profilingSource: doc.sitecore.com
Declared
CCPA / CPRATools and APIs for CCPA complianceSource: doc.sitecore.com
Declared
HIPAAHIPAA report listed in trust centerSource: trust.sitecore.com
Declared
SSOSSO via OIDC or SAML in Sitecore Cloud Portal for Sitecore appsSource: doc.sitecore.com
Declared
SCIM provisioning
Not documented
Audit logCommon Audit Log with Query API and webhooksSource: doc.sitecore.com
Declared
Consent management
Not documented
Data hosting regionsUS, EU, APACSource: doc.sitecore.com
Declared

Commerce

1 of 4
Commerce: SitecoreAI Audience and Insights
Product catalog
Not documented
Product eventsCart additions and order details sent via the Stream APISource: doc.sitecore.com
Declared
Recommendations
Not documented
Search
Not documented

Pros, cons and what to check

Pros

  • SOC 2 Type II and ISO 27001 declared
  • Choice of data hosting regions: US, EU, APAC

Cons and what to check

  • Pricing is not published
  • SCIM provisioning: not documented

Questions to ask the vendor

  1. What is the price for our volume, and which unit is billed?
  2. Can we review the latest SOC 2 Type II report under NDA?
  3. Do you support SSO and SCIM provisioning, and on which plans?
  4. Can the platform work on top of our data warehouse without copying data?
  5. Which connectors for our stack are built and maintained by you, and which by partners?
  6. How long does a typical implementation take, and who does the work?

Alternatives to SitecoreAI Audience and Insights

All suite CDPs

How it differs from alternatives

Compared with Adobe Real-Time CDP (Global Index 7.3): SitecoreAI Audience and Insights offers SOC 2 Type II, ISO 27001, HIPAA and a higher security and compliance score; Adobe Real-Time CDP offers UK data hosting, partial warehouse-native work and higher use cases, data and architecture, integrations, activation channels and commerce scores.

Compared with Appier AIRIS (Global Index 6.6): SitecoreAI Audience and Insights offers US, EU, APAC data hosting, SOC 2 Type II, HIPAA and higher security and compliance and commerce scores; Appier AIRIS offers its own journeys, own SMS, push and in-app messages and higher use cases, data and architecture, integrations and activation channels scores.

Compared with Mobio Activation CDP (Global Index 6.2): SitecoreAI Audience and Insights offers US, EU, APAC data hosting, SOC 2 Type II, ISO 27001, HIPAA and higher data and architecture, security and compliance and commerce scores; Mobio Activation CDP offers published pricing, a free plan and higher use cases, transparency and activation channels scores.

Alternatives to SitecoreAI Audience and Insights
PlatformGlobal IndexCategoryEntry priceComplianceData hostingOwn channels
Adobe Real-Time CDP logoAdobe Real-Time CDPAdobe7.3Suite CDPContact salesNot documentedUS, UK, EU, APAC, OtherEmail
Appier AIRIS logoAppier AIRISAppier6.6Suite CDPContact salesISO 27001Not documentedEmail, SMS, Push, In-app
Mobio Activation CDP logoMobio Activation CDPMobio6.2Suite CDPFrom $150/moNot documentedNot documentedEmail, SMS, Push, In-app
BSI Customer Data Platform logoBSI Customer Data PlatformBSI Software3.8Suite CDPContact salesISO 27001Not documentedEmail
Piwik PRO Data Activation logoPiwik PRO Data ActivationPiwik PRO5.6Suite CDPFrom €36/moSOC 2, ISO 27001, HIPAAUS, EU, APACNone documented
SAS Customer Intelligence 360 logoSAS Customer Intelligence 360SAS7.3Suite CDPContact salesISO 27001US, EU, APACEmail, SMS, Push, In-app

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. sitecore.com

FAQ

What is the AllCDP Global Index of SitecoreAI Audience and Insights?

SitecoreAI Audience and Insights scores 5.2 out of 10 and ranks #82 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does SitecoreAI Audience and Insights cost?

SitecoreAI Audience and Insights does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is SitecoreAI Audience and Insights SOC 2 compliant?

Yes. The vendor declares SOC 2 Type II and ISO 27001.

Where is SitecoreAI Audience and Insights data hosted?

The vendor lists hosting in US, EU and APAC.

Does SitecoreAI Audience and Insights work with a data warehouse?

Warehouse-native work is not documented. Warehouse sync: Data lake export service to Amazon S3 (Sitecore CDP).