Wondaris

Composable CDP by XPON Technologies Group

Summary

Wondaris is a composable customer data platform for marketing teams that unifies first-party online and offline customer data, enriches it with pre-built models (RFM, lifetime value, churn, propensity) and activates audiences into Google, Meta and other channels. It runs as a single-tenant SaaS on Google Cloud (BigQuery) and can also work on data in the customer's Snowflake warehouse. It is developed by ASX-listed XPON Technologies and sold mainly to brands in Australia and New Zealand.

Entry price: Contact sales. Documented data blocks: 7 of 8. AllCDP Global Index: 5.1 of 10, #86 of 121 in the rating.

AllCDP Global Index

Full rating

Wondaris: 5.1 of 10, #86 of 121
Component	Weight	Score
Use casesShare of six typical tasks covered by declared features: unified customer profile, segmentation, ad audiences, journey orchestration, personalization and real-time	20%	5.0
Data and architectureIdentity resolution, real-time profiles, warehouse-native work or reverse ETL, computed attributes and predictive models	20%	8.0
IntegrationsUp to 4 points for integration methods (SDKs, API, warehouse sync, reverse ETL) and 0.5 points for each ready-made connector from our reference list of 22 systems, up to 6	15%	6.0
Security and complianceSOC 2 Type II, ISO 27001, GDPR, HIPAA, a choice of data hosting regions, SSO, SCIM and audit log	15%	1.9
TransparencyUp to 6 points for documented data blocks (of 8), 2 for public pricing, 1 for a free plan or trial and 1 for public API or SDK documentation	15%	7.3
Activation channelsOwn email, SMS, push and in-app messages, and audiences for Google, Meta, TikTok and LinkedIn ads	10%	2.5
CommerceProduct catalog, product events, recommendations and search	5%	0.0

Scores are from 0 to 10 and count only what the vendor documents publicly. Methodology.

Who it fits

Best for

Teams in financial services, retail and media
Teams that keep customer data in a cloud warehouse and want to use it without copying

Not a fit for

Buyers who need published pricing before a sales call
Teams that want to send email or SMS from the same tool: no own channels documented

Pricing

Public pricing: No: contact sales
Free plan: Not documented
Free trial: 45-day free trial (offered on the HubSpot solution page)

Integrations

Connectors

Connector count is not documented.Ready-made, from our reference list:

ShopifyHubSpotSnowflakeBigQueryGoogle AdsMeta Ads

Source: wondaris.com

Integration methods

SDKs: Not documented
API: Declared
Warehouse sync: Declared
Reverse ETL: Declared

Features

As declared by the vendor

Data

6 of 10

Data: Wondaris
Identity resolutionUnifies online and offline purchase data into a Single Customer View (matching method not documented)Source: wondaris.com	Declared
Real-time profiles	Not documented
Web events	Not documented
Mobile app events	Not documented
Server-side events	Not documented
Offline dataOffline purchase data unified with online dataSource: wondaris.com	Declared
Computed attributesRFM model and audience builder without SQLSource: wondaris.com	Declared
Predictive modelsPre-built models: lifetime value, propensity, churn prediction, customer clusteringSource: wondaris.com	Declared
Warehouse-native (zero-copy)Connects to the customer's Snowflake via secure views without copying data; platform data runs on BigQuery in Google CloudSource: wondaris.com	Declared
Reverse ETLWrite enriched customer data back to SnowflakeSource: wondaris.com	Declared

Activation

3 of 9

Activation: Wondaris
Journey orchestrationAudiences only, sent to other tools: segments pushed via API to CRM, ad platforms, analytics and BI tools with automated audience updatesSource: wondaris.com	Declared
Email	Not documented
SMS	Not documented
Push	Not documented
In-app messages	Not documented
Google Ads audiencesGoogle Ads Customer Match via Google Customer Match Uploader (CMU) partner programSource: wondaris.com	Declared
Meta audiencesAudience lists delivered automatically to Facebook advertising; Conversions API (CAPI)Source: wondaris.com	Declared
TikTok audiences	Not documented
LinkedIn audiences	Not documented

Integration methods

2 of 3

Integration methods: Wondaris
SDKs	Not documented
APIActivation to third-party platforms via their APIs (OAuth2)Source: wondaris.com	Declared
Warehouse syncCentralises data from Google Cloud Platform, AWS, Azure and Snowflake via pre-built connectors or existing integration stackSource: wondaris.com	Declared

Security and compliance

3 of 9

Security and compliance: Wondaris
SOC 2 Type II	Not documented
ISO 27001ISO/IEC 27001:2022 certifiedSource: wondaris.com	Declared
GDPR	Not documented
CCPA / CPRA	Not documented
HIPAA	Not documented
SSO	Not documented
SCIM provisioning	Not documented
Audit logPlatform logs for ingestion, CDP processing and activation sends shown in the UI; infrastructure audit trails available on requestSource: wondaris.com	Partly
Consent managementAutomatic hashing of PII for destinations not authorised to receive PII; role-based control of what data can be activated whereSource: wondaris.com	Partly
Data hosting regions	Not documented

Commerce

0 of 4

Commerce: Wondaris
Product catalog	Not documented
Product events	Not documented
Recommendations	Not documented
Search	Not documented

Pros, cons and what to check

Pros

Free trial: 45-day free trial (offered on the HubSpot solution page)
Warehouse-native: Connects to the customer's Snowflake via secure views without copying data; platform data runs on BigQuery in Google Cloud

Cons and what to check

Pricing is not published
SOC 2 Type II: not documented
Data hosting regions: not documented
SSO: not documented
SCIM provisioning: not documented
Audit log: partly (Platform logs for ingestion, CDP processing and activation sends shown in the UI; infrastructure audit trails available on request)

Questions to ask the vendor

What is the price for our volume, and which unit is billed?
Can you share a current SOC 2 Type II report?
In which regions can our data be hosted?
Do you support SSO and SCIM provisioning, and on which plans?
Which connectors for our stack are built and maintained by you, and which by partners?
How long does a typical implementation take, and who does the work?

Alternatives to Wondaris

All composable CDPs

How it differs from alternatives

Compared with Snowplow (Global Index 6.5): Wondaris offers Google ad audiences and a higher activation channels score; Snowplow offers SOC 2 Type II, HIPAA, more ready-made connectors and higher use cases, integrations, security and compliance and commerce scores.

Compared with Hightouch (Global Index 9.1): Wondaris offers a free trial; Hightouch offers a free plan, US, EU, APAC data hosting and higher use cases, data and architecture, integrations, security and compliance and activation channels scores.

Compared with Meiro (Global Index 8.5): Wondaris offers ISO 27001; Meiro offers US, EU, UK, APAC data hosting, its own journeys and higher use cases, data and architecture, integrations, security and compliance, activation channels and commerce scores.

Alternatives to Wondaris
Platform	Global Index	Category	Entry price	Compliance	Data hosting	Own channels
SnowplowSnowplow Analytics Ltd	6.5	Composable CDP	Contact sales	SOC 2, ISO 27001, HIPAA	Not documented	None documented
HightouchHightouch	9.1	Composable CDP	Free plan; paid plans on request	SOC 2, ISO 27001, HIPAA	US, EU, APAC, Other	Email, SMS, Push, In-app
MeiroMeiro Pte. Ltd.	8.5	Composable CDP	Contact sales	Not documented	US, EU, UK, APAC, Other	Email, SMS, Push
GrowthLoopGrowthLoop (Flywheel Software LLC)	7.8	Composable CDP	Contact sales	SOC 2, HIPAA	US, EU	Email, SMS
Rokt mParticleRokt	7.3	Packaged CDP	Contact sales	SOC 2, ISO 27001	US, EU, APAC	None documented
JitsuJitsu (Helium Ventures)	6.1	Composable CDP	From $99/mo	SOC 2	US	Email

Availability in Russia (for reference, not part of any rating): no data — No statement on Russia found. wondaris.com

FAQ

What is the AllCDP Global Index of Wondaris?

Wondaris scores 5.1 out of 10 and ranks #86 of 121 platforms in the AllCDP Global Index. The index is calculated from public vendor data only.

How much does Wondaris cost?

Wondaris does not publish prices: pricing is on request from the vendor. Checked Oct 29, 2026.

Is Wondaris SOC 2 compliant?

SOC 2 is not documented in public sources. Ask the vendor for a report.

Where is Wondaris data hosted?

Hosting regions are not documented in public sources.

Does Wondaris work with a data warehouse?

Connects to the customer's Snowflake via secure views without copying data; platform data runs on BigQuery in Google Cloud.