CDPs with a free plan in 2026
Customer data platforms you can start using for free. The catalog lists 11 platforms. 8 of them publish pricing; the lowest published entry price in USD is $9/mo (Brevo Data Platform). 6 offer EU data hosting. Highest AllCDP Global Index: Twilio Segment (9.3), Hightouch (9.1) and Klaviyo (8.7).
11 platforms match
| Platform | Global Index | Category | Entry price | Compliance | Data hosting | Own channels |
|---|---|---|---|---|---|---|
 Twilio SegmentTwilio | 9.3 | Packaged CDP | From $120/mo | SOC 2, ISO 27001, HIPAA | US, EU | None documented |
 HightouchHightouch | 9.1 | Composable CDP | Free plan; paid plans on request | SOC 2, ISO 27001, HIPAA | US, EU, APAC, Other | Email, SMS, Push, In-app |
 KlaviyoKlaviyo | 8.7 | Engagement platform | From $20/mo | SOC 2, ISO 27001 | US, EU | Email, SMS, Push, In-app |
 RudderStackRudderStack | 8.0 | Composable CDP | From $265/mo | SOC 2, HIPAA | US, EU | None documented |
 Brevo Data PlatformBrevo | 7.9 | Engagement platform | From $9/mo | ISO 27001 | EU | Email, SMS, Push |
 LayerFiveLayerFive | 6.6 | Packaged CDP | From $29/mo | SOC 2, ISO 27001 | Not documented | Email, SMS |
 Fivetran ActivationsFivetran | 6.2 | Composable CDP | Free plan; paid plans on request | SOC 2, ISO 27001, HIPAA | US, EU, UK, APAC, Other | None documented |
 Mobio Activation CDPMobio | 6.2 | Suite CDP | From $150/mo | Not documented | Not documented | Email, SMS, Push, In-app |
 JitsuJitsu (Helium Ventures) | 6.1 | Composable CDP | From $99/mo | SOC 2 | US | |
 Apache UnomiApache Software Foundation | 4.4 | Packaged CDP | Free | Not documented | Not documented | None documented |
 TracardiTracardi | 3.8 | Packaged CDP | Free plan; paid plans on request | Not documented | Not documented | Email, SMS |
FAQ
Which of them has the highest AllCDP Global Index?
Twilio Segment scores 9.3 out of 10, followed by Hightouch (9.1) and Klaviyo (8.7).
Which of them declare SOC 2 Type II?
Twilio Segment, Hightouch, Klaviyo, RudderStack, LayerFive and 2 more.
Which of them offer EU data hosting?
Twilio Segment, Hightouch, Klaviyo, RudderStack, Brevo Data Platform and 1 more.
Which of them work on top of a data warehouse?
Twilio Segment, Hightouch, RudderStack, Fivetran Activations and Jitsu.
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