Best CDPs for B2B in 2026

The top CDPs for B2B by the AllCDP Global Index are Hightouch (9.1), Adobe Real-Time CDP (7.3) and Ortto (6.9). The list includes 8 platforms that meet the criteria below; 2 of them publish pricing. Data checked Oct 29, 2026.

Selection criteria

  • The vendor names B2B among target industries
  • A ready-made Salesforce or HubSpot integration
  • Order: AllCDP Global Index
Best CDPs for B2B
#PlatformGlobal IndexCategoryEntry priceComplianceData hosting
1Hightouch logoHightouchHightouch9.1Composable CDPFree plan; paid plans on requestSOC 2, ISO 27001, HIPAAUS, EU, APAC, Other
2Adobe Real-Time CDP logoAdobe Real-Time CDPAdobe7.3Suite CDPContact salesNot documentedUS, UK, EU, APAC, Other
3Ortto logoOrttoOrtto (Canva)6.9Engagement platformContact salesSOC 2, ISO 27001, HIPAAUS, EU, APAC
4Optimizely Data Platform logoOptimizely Data PlatformOptimizely6.7Suite CDPContact salesSOC 2US, EU, APAC
5LayerFive logoLayerFiveLayerFive6.6Packaged CDPFrom $29/moSOC 2, ISO 27001Not documented
6CustomerLabs logoCustomerLabsCustomerLabs Inc6.2Packaged CDPFrom $129/moHIPAAUS, EU, UK, APAC, Other
7Raptor logoRaptorRaptor Services A/S (Ibexa)5.9Packaged CDPContact salesNot documentedNot documented
8CaliberMind logoCaliberMindCaliberMind4.5Packaged CDPContact salesSOC 2Not documented

FAQ

What is the best CDP for B2B?

Hightouch ranks first with 9.1 out of 10, followed by Adobe Real-Time CDP and Ortto. The best choice depends on your use cases, systems and budget: compare the platforms in the table.

How were these platforms selected?

Criteria: the vendor names B2B among target industries; a ready-made Salesforce or HubSpot integration; order: AllCDP Global Index. Platforms with too little public data are not included. Placement is not for sale.

Which of them is cheapest to start?

LayerFive (free plan; paid from $29/mo); Hightouch (free plan); CustomerLabs (from $129/mo). Billing units differ, so compare quotes at your volume.

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