Best CDPs with a free plan in 2026
The top CDPs with a free plan by the AllCDP Global Index are Twilio Segment (9.3), Hightouch (9.1) and Klaviyo (8.7). The list includes 11 platforms that meet the criteria below; 8 of them publish pricing. Data checked Oct 29, 2026.
Selection criteria
- A free plan published by the vendor (a free trial alone does not count)
- Enough public data for the Global Index
- Order: AllCDP Global Index
| # | Platform | Global Index | Category | Entry price | Compliance | Data hosting |
|---|---|---|---|---|---|---|
| 1 |  Twilio SegmentTwilio | 9.3 | Packaged CDP | From $120/mo | SOC 2, ISO 27001, HIPAA | US, EU |
| 2 |  HightouchHightouch | 9.1 | Composable CDP | Free plan; paid plans on request | SOC 2, ISO 27001, HIPAA | US, EU, APAC, Other |
| 3 |  KlaviyoKlaviyo | 8.7 | Engagement platform | From $20/mo | SOC 2, ISO 27001 | US, EU |
| 4 |  RudderStackRudderStack | 8.0 | Composable CDP | From $265/mo | SOC 2, HIPAA | US, EU |
| 5 |  Brevo Data PlatformBrevo | 7.9 | Engagement platform | From $9/mo | ISO 27001 | EU |
| 6 |  LayerFiveLayerFive | 6.6 | Packaged CDP | From $29/mo | SOC 2, ISO 27001 | Not documented |
| 7 |  Fivetran ActivationsFivetran | 6.2 | Composable CDP | Free plan; paid plans on request | SOC 2, ISO 27001, HIPAA | US, EU, UK, APAC, Other |
| 8 |  Mobio Activation CDPMobio | 6.2 | Suite CDP | From $150/mo | Not documented | Not documented |
| 9 |  JitsuJitsu (Helium Ventures) | 6.1 | Composable CDP | From $99/mo | SOC 2 | US |
| 10 |  Apache UnomiApache Software Foundation | 4.4 | Packaged CDP | Free | Not documented | Not documented |
| 11 |  TracardiTracardi | 3.8 | Packaged CDP | Free plan; paid plans on request | Not documented | Not documented |
FAQ
What is the best CDP with a free plan?
Twilio Segment ranks first with 9.3 out of 10, followed by Hightouch and Klaviyo. The best choice depends on your use cases, systems and budget: compare the platforms in the table.
How were these platforms selected?
Criteria: a free plan published by the vendor (a free trial alone does not count); enough public data for the Global Index; order: AllCDP Global Index. Platforms with too little public data are not included. Placement is not for sale.
Which of them is cheapest to start?
Brevo Data Platform (free plan; paid from $9/mo); Klaviyo (free plan; paid from $20/mo); LayerFive (free plan; paid from $29/mo). Billing units differ, so compare quotes at your volume.